Explainer Video Companies: How They Can Benefit Your Business
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Explainer videos have become an increasingly popular marketing tool for businesses of all sizes and industries. They offer a simple and effective way to explain complex products or services, showcase brand personality, and engage with potential customers.
However, creating a high-quality explainer video requires a great deal of time, skill, and resources. This is where explainer video companies come in – they specialize in producing engaging, professional, and effective explainer videos that can help businesses achieve their marketing goals.
In this article, we will explore the benefits of using an explainer video company and provide an overview of the different types of explainer videos available.
What Are Explainer Videos?
Explainer videos are short, animated videos that are designed to explain a product, service, or idea in a clear and concise manner. They can be created using a variety of animation styles, including 2D and 3D animation, whiteboard animation, and motion graphics.
Explainer videos are typically 60-90 seconds in length, which makes them ideal for capturing the attention of viewers who have a short attention span.
Types of Explainer Videos
There are several different types of explainer videos that businesses can choose from, depending on their needs and goals. Some of the most popular types of explainer videos include:
Animated Explainer Videos:
These are the most common type of explainer videos and are created using 2D or 3D animation. They are often used to explain complex products or services in a fun and engaging way.
Whiteboard Animations:
Whiteboard animations are created by drawing images and text on a whiteboard, which are then captured using time-lapse photography. This style is often used to explain ideas or concepts in a simple and easy-to-understand manner.
Motion Graphics Videos:
These videos use animated graphics, typography, and other visual elements to explain products or services in a dynamic and engaging way.
Product Explainer Videos:
These videos are specifically designed to showcase the features and benefits of a particular product. Product videos are often used by ecommerce businesses to help customers make informed purchasing decisions.
Corporate Explainer Videos:
These videos are used to explain the mission, values, and services of a company. Much the same as onboarding videos they are often used on the company website or as part of a marketing campaign.
Benefits of Using an Explainer Video Company
Working with an explainer video company can offer several benefits for businesses looking to create high-quality videos. Some of the key benefits include:
Professionalism:
Explainer video companies have a team of experienced professionals who can create high-quality videos that look and sound professional. This can help businesses establish a strong brand image and increase credibility with customers.
Customization:
Explainer video companies can work with businesses to create videos that are tailored to their specific needs and goals. This can include creating custom scripts, selecting animation styles, and choosing voiceover talent.
Time and Cost Savings:
Creating a high-quality explainer video in-house can be time-consuming and expensive. By working with an explainer video company, businesses can save time and money while still getting a high-quality video.
Increased Engagement:
Explainer videos are an effective way to engage with potential customers and keep them on your website longer. They can also be shared on social media, which can increase brand visibility and attract new customers.
Improved Conversions:
Explainer videos can help businesses convert more leads into customers by explaining products or services in a clear and concise manner. They can also help businesses differentiate themselves from competitors and stand out in crowded markets.
Choosing the Right Explainer Video Company
When choosing an explainer video company, businesses should consider several factors to ensure they are selecting the right company for their needs. Here are some important factors to consider:
Experience:
Look for an explainer video company with a track record of producing high-quality videos. Experienced companies will be able to provide examples of their previous work and have a thorough understanding of the production process.
Expertise:
Different companies specialize in different types of explainer videos, such as animated videos, whiteboard live-action videos. Make sure to choose a company that has expertise in the specific type of video you need.
Customization:
A good explainer video company should be able to create a video that fits your specific needs and reflects your brand’s identity. They should be able to customize the script, visuals, and voiceover to ensure that the final product meets your expectations.
Communication:
Communication is key when working with an explainer video company. Make sure that they are responsive to your questions and concerns and keep you updated throughout the production process.
Price:
Cost is always a consideration when choosing a vendor. While it’s important to find a company that fits your budget, don’t sacrifice quality for price. Look for explainer video companies that offer fair pricing and provides value for the services they offer.
Explainer Video Production Process
The production process for explainer videos can vary depending on the company you choose and the type of video you want. However, most companies follow a similar process that involves the following steps:
Discovery:
The first step in the production process is to understand your business and goals. This involves gathering information about your target audience, brand identity, and key messages you want to convey.
Scriptwriting:
Once the discovery phase is complete, the scriptwriting process begins. This involves creating a script that outlines the key messages and visuals that will be included in the video.
Storyboarding:
Once the script is approved, the storyboard is created. This is a visual representation of each scene in the video, which helps to plan out the animation or live-action footage.
Voiceover:
After the storyboard is finalized, the voiceover is recorded. This is typically done by a professional voiceover artist, who will read the script and provide the narration for the video.
Animation/Production:
Once the voiceover is recorded, the animation or live-action footage is produced. This involves creating the visuals and bringing the script to life.
Editing:
Once the animation or live-action footage is complete, the video is edited to ensure a smooth flow and clean transitions. Once the explainer video has been completed, it is delivered to the client as the final product
How to Use Explainer Videos in Your Marketing Strategy
Now that we’ve discussed the benefits of explainer videos and how to choose an explainer video company, let’s talk about how to incorporate explainer videos into your marketing strategy. Here are some ideas:
Website:
Add an explainer video to your homepage or product/service pages to give visitors a quick overview of your business.
Social Media:
To expand the reach of your explainer video and attract more traffic to your website, consider promoting it on social media.
Email Marketing:
Use an explainer video in your email marketing campaigns to grab the recipient’s attention and increase engagement.
Sales Presentations:
Use an explainer video in your sales presentations to communicate your value proposition and key messages.
Trade Shows:
Play your explainer video at trade shows and other public events to attract visitors to your booth and communicate your message in an engaging way.
In Summary:
Explainer videos are a powerful marketing tool that can help businesses of all sizes and industries communicate their message in an engaging and memorable way.
By choosing the right explainer video company and incorporating explainer videos into your marketing strategy, you can improve engagement, increase brand awareness, and drive business results.
What Are The Differences Between 30, 60, 90 Sec Animated Videos?
Animated explainer videos are a popular format for businesses to convey complex information or promote their products and services. One important aspect to consider when creating an animated explainer video is the length of the video.
The duration of the video can have a significant impact on its effectiveness, so it’s important to understand the differences between 30, 60, 90-second videos, and those longer than 90 seconds.
30-Second Animated Videos:
30-second animated videos are an excellent way to capture a viewer’s attention quickly and deliver a short and sweet message.
Typically, these videos are used to promote a single product or service or to create brand awareness. 30-second videos are ideal for social media platforms, where users’ attention spans are limited, and the goal is to grab their attention in a short amount of time.
They are also useful for quick product demonstrations or teasers that are meant to entice viewers to learn more.
60-Second Animated Videos:
60-second animated videos are the most common length for explainer videos.
They provide enough time to explain a product or service in detail while also keeping the viewer engaged. 60-second videos allow businesses to showcase the features and benefits of their product or service and provide enough time to delve into the problem they are solving for their target audience.
These videos are versatile and can be used for a range of purposes, from educating customers to promoting a new product launch.
90-Second Animated Videos:
90-second animated videos are a great option for businesses that need a bit more time to explain complex concepts or processes.
They offer enough time to provide a detailed explanation of a product or service, as well as a deeper dive into the benefits it provides. 90-second videos are ideal for businesses that have complex offerings or want to take a more detailed approach to explaining their products or services.
Videos longer than 90 seconds:
For businesses that need to go into more detail or have complex topics to cover, videos longer than 90 seconds may be necessary. These longer videos can be used to provide a more comprehensive overview of a product or service, or to explain complex processes or concepts.
Videos longer than 90 seconds can also be broken up into shorter segments and used as part of a larger video series or as standalone videos. This can be an effective way to provide more in-depth information while still keeping viewers engaged.
However, it’s important to keep in mind that longer videos require more time, effort, and resources to produce. They may also be more challenging to keep engaging and interesting throughout their duration.
Therefore, it’s important to work with an experienced video production company that has the skills and expertise to create compelling longer videos.
Conclusion:
Explainer Video Companies: How They Can Benefit Your Business
Explainer videos have become an essential marketing tool for businesses looking to effectively communicate their message.
By partnering with a professional explainer video company, businesses can take advantage of their expertise and experience to create high-quality videos that engage and convert their target audience.
From increasing brand awareness to boosting sales, the benefits of explainer videos cannot be overstated. So, invest in this powerful tool today and take your business to new heights.
We would be happy to walk you through the steps of creating your companies own video explainer just get in contact with us for further details.
Thanks for reading, and we hope you find this information useful !
Article by Nicole Delgado 2023 | Marketing Manager | Explainer Video Company | Animated Explainer Video Production
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