In today’s fast-paced digital world, businesses are always looking for creative ways to explain complex ideas in a way that grabs attention and sticks with people. That’s where whiteboard animation videos come in. These videos combine hand-drawn illustrations with storytelling, making them super effective at capturing and keeping an audience’s attention.
If you’re thinking about using whiteboard animation for your marketing, training, or educational needs, picking the right animation company is key. This guide will walk you through everything you need to know about whiteboard animation in 2025—from how the process works to how to find the best company to bring your vision to life.
Explaining Whiteboard Animation
A unique style of video where it looks like someone’s hand is drawing illustrations on a white background, while a narrator tells a story. This combination of visuals and voiceover creates an engaging experience that’s easy to follow and remember.
Here’s why whiteboard animations are so popular:
- They make complicated ideas simple: Visual storytelling is a great way to break down complex information.
- They hold your attention: Watching something get drawn in real-time is dynamic and keeps you interested.
- They help with retention: The mix of images and narration helps people remember information better.
- They leave a lasting impression: The charming, classic style makes your content memorable.
Whiteboard animations are typically short (around 1-3 minutes), easy to watch, and fun to follow.
The Whiteboard Animation Production Process
Knowing how whiteboard animation videos are made helps you better communicate with potential partners and set realistic expectations. While each company might have their own process, here’s what you can expect:
- Discovery and Scripting:
This is where the company gets to know you—your business, target audience, and goals. They’ll then write a script that highlights your message in a way that speaks upfront and directly to your audience. The script will be crafted to:- Address your audience’s pain points
- Emphasize your unique value
- Set the right tone
- Fit within the optimal video length (usually 1-3 minutes)
- Storyboarding:
After the script is finalized, the next step is storyboarding. This is where the visual flow of the animation is mapped out, showing how each frame aligns with the script. Storyboards give you the chance to provide feedback before the animation process begins, ensuring the video matches your vision. - Visual Creation and Animation:
Now, talented illustrators bring the storyboard to life, creating hand-drawn illustrations that will make up your video. The drawing hand will appear in real-time, giving the video that unique whiteboard style. The animators make sure the transitions between scenes are smooth and consistent. - Voiceover and Audio Integration:
The narration is a key part of whiteboard animation. A professional voice actor records a clear and expressive voiceover, and sound effects or background music are added to enhance the overall experience. - Post-Production and Editing:
Finally, editors synchronize the visuals with the voiceover and polish the video to perfection. They’ll make sure everything flows seamlessly, giving you a professional final product. Most companies allow for revisions during this phase so you can fine-tune things before the video is finished.
Why Work with a Professional Whiteboard Animation Company?
While DIY tools are available, working with a professional animation company offers several advantages:
- Expertise and Experience: Professional animators bring years of experience in visual storytelling, creating animations that effectively communicate your message.
- Custom, High-Quality Content: Unlike template-based services, a top animation company will craft a custom video that reflects your brand and message.
- Science-Backed Approach: Many companies use principles from neuroscience and psychology to create animations that maximize audience engagement and retention.
- End-to-End Solutions: These companies handle everything from concept to final delivery, ensuring a smooth, stress-free process.
- Measurable Results: Well-crafted animations can lead to real, measurable outcomes like increased engagement or higher conversion rates.
For example, MedVector worked with Yum Yum Videos to create whiteboard animations that helped them raise $3.5 million in funding—proving just how effective these videos can be.
How to Choose the Right Whiteboard Animation Company
With so many options out there in 2025, finding the right partner can be tricky. Here are some things to consider when making your decision:
- Portfolio and Experience:
Check out their past work to see if their style and quality match what you’re looking for. Pay attention to:- Visual quality
- Storytelling ability
- Experience with similar projects or industries
- Production Process:
Make sure their process aligns with what you expect. Ask about:- How they approach script development
- Their revision and feedback process
- How they manage timelines
- How they communicate during production
- Client Testimonials and Case Studies:
Positive reviews and case studies that show measurable results are great indicators of a company’s ability to deliver. - Pricing and Value:
While price is important, focus on the value you’re getting. Consider:- What’s included in the price (revisions, music, voiceover, etc.)
- The quality of their work relative to the price
- The potential return on investment
- Specialization and Expertise:
If you’re looking for educational videos or marketing materials, find a company with experience in that area.
Top Whiteboard Animation Companies in 2025
Here are some leading companies to consider:
- TruScribe: Known for their “Scribology” method, which uses neuroscience to boost engagement.
- Yum Yum Videos: A top player with a proven track record, working with big names like Walmart and Red Bull.
- Next Day Animations: Efficient and effective, with quick turnaround times.
- Switch Videos: Focused on high-quality visuals and storytelling.
- We Are Cognitive: Combines creativity with strategy to create videos that drive results.
Common Uses for Whiteboard Animation Videos
Whiteboard animations can be used for various business functions:
- Marketing and Branding: Promote your products or explain your services in a unique, engaging way.
- Training and Education: Simplify complex processes to help people learn and retain information.
- Internal Communications: Use animations for company-wide updates, policy explanations, or change management.
- Product Demonstrations: Show off your product’s features and benefits in a fun, memorable way.
- Fundraising and Investor Pitches: Explain your business model and market potential to investors.
Pricing Expectations for Whiteboard Animation Services
Prices vary, but here’s a rough guide for 2025:
- Budget Tier ($1,500 – $3,000): Basic animations, fewer revisions, and stock music.
- Mid-Range Tier ($3,000 – $8,000): Custom illustrations, quality voiceovers, and multiple revisions.
- Premium Tier ($8,000 – $15,000+): Highly detailed, custom animations with strategic messaging and premium voice talent.
Conclusion: Why Invest in Whiteboard Animation?
In 2025, whiteboard animation is still one of the best ways to explain complex ideas in an engaging and memorable way. By choosing the right animation company, you can create content that not only captures attention but also delivers real results for your business.
When evaluating companies, think about their portfolio, process, client feedback, and the value they offer. The best partner will take the time to understand your needs and work with you to create a video that truly communicates your message.