Whiteboard explainer videos have a certain charm that’s hard to ignore. They feel simple, yet they deliver complex ideas with clarity and creativity. If you’ve ever found yourself watching one and thinking, “Wow, I finally get it!”—you’re not alone. These videos use a hand-drawn animation style where illustrations unfold in real time on a white background. It’s a storytelling approach that’s both nostalgic and modern, perfect for engaging audiences across various industries.
Let’s take a closer look at why whiteboard explainer videos are so effective:
- They blend visual and auditory learning, which boosts retention.
- Their storytelling nature keeps viewers hooked till the end.
- The white background and simple sketches reduce distractions.
- The “hand drawing” effect creates a sense of human connection.
- They work well for almost any niche, from startups to education.
The beauty of this format lies in its simplicity. People don’t feel like they’re being sold to; instead, they’re being educated or entertained. And that’s what makes it powerful—trust and clarity packed into a few minutes.
Key Elements That Drive a Successful Whiteboard Video
Creating a whiteboard explainer video isn’t just about sketching out a few drawings and calling it a day. There’s a formula to its success—a mix of content, design, and delivery.
Here’s what a strong whiteboard video usually includes:
- Clear Message
Everything starts with a focused message. Whether you’re explaining a product, an idea, or a process, your core point must be sharp and easy to grasp. - Compelling Script
The script is the backbone. It sets the tone, builds the narrative, and guides the viewer’s journey from problem to solution. - Simple Illustrations
Don’t overcomplicate the visuals. The goal is to clarify, not overwhelm. Line drawings with a touch of color can do wonders. - Narration and Voiceover
A warm, relatable voiceover brings the story to life. It’s often what ties the visuals and message together. - Pacing and Flow
The sequence should feel natural. The timing of the drawing, narration, and message should be in sync.
Here’s a quick comparison of what makes whiteboard explainer videos different from other types:
| Feature | Whiteboard Explainers | Motion Graphics | Live Action |
| Style | Hand-drawn animation | Animated shapes/text | Real-life footage |
| Production Cost | Moderate | High | High |
| Best For | Education, SaaS, NGOs | Tech, startups, branding | Testimonials, product use |
| Engagement Factor | High | Medium | Varies |
| Turnaround Time | Faster | Slower | Slower |
Benefits of Using Whiteboard Explainer Videos for Business
Whether you’re running a lean startup or managing a large enterprise, whiteboard explainer videos can be a valuable asset in your marketing toolkit. Why? Because they translate ideas into visuals that click with your audience.
Here’s why businesses lean into this format:
- Simplifies Complex Ideas
Instead of bombarding your audience with text or jargon, whiteboard videos use storytelling to break things down in a friendly, digestible way. - Improves Engagement Rates
Viewers are more likely to stay till the end when content is visually stimulating and easy to follow. - Increases Conversion Rates
When people understand your product or message, they’re more likely to take action—be it signing up, buying, or sharing. - Boosts SEO and Time on Site
Videos tend to keep users on your page longer, which search engines love. That can mean higher rankings over time. - Enhances Brand Recall
The combination of visuals, story, and voice makes your message more memorable than plain text or static images. - Works Across Platforms
From your website to social media and email campaigns, whiteboard videos fit just about anywhere.
Many industries benefit from this format, including:
- Education and eLearning
- Healthcare and wellness
- Nonprofits and social causes
- SaaS and tech companies
- Real estate and finance
Whiteboard videos don’t just explain—they persuade. They’re approachable, informative, and perfect for grabbing attention in today’s fast-scrolling digital world.
Tips to Create an Effective Whiteboard Explainer Video
So, how do you go about making one of these magic-filled videos? Whether you’re DIY-ing it or working with a production team, here are some tips to steer your project in the right direction.
Start with the Script
- Craft a story that’s relatable. Use a problem-solution format.
- Keep sentences short and conversational.
- Include a strong call-to-action at the end.
Keep the Visuals Focused
- Stick to minimal, black-and-white illustrations.
- Add color only to highlight key points.
- Make sure each drawing adds to the message—not just looks good.
Choose the Right Voiceover
- Go for a tone that matches your brand—friendly, professional, energetic, etc.
- Ensure the voiceover is paced well with the animation.
- Avoid robotic or overly dramatic delivery.
Use Animation Timing Wisely
- Sync the drawing with the script for a smooth flow.
- Don’t rush the visuals—give people time to absorb what’s happening.
- Use pauses effectively to emphasize important points.
Consider Adding Background Music
- Choose music that enhances, not distracts.
- Keep it subtle and consistent throughout.
Test and Optimize
- Get feedback before finalizing the video.
- Test it on your website, social media, and email campaigns.
- Use analytics to track engagement, watch time, and conversions.
By sticking to these basics, you’re already ahead of the game. Whether your goal is to explain a concept, onboard customers, or drive conversions, whiteboard videos can deliver—without the need for Hollywood-level production.
Frequently Asked Questions About Whiteboard Explainer Videos
What is a whiteboard explainer video?
It’s a type of animated video where drawings are created on a whiteboard-like background while a voiceover explains a topic. These videos are popular for simplifying complex ideas and engaging audiences.
How long should a whiteboard explainer video be?
The sweet spot is usually between 60 to 90 seconds. That’s enough time to tell a story without losing viewer interest. For more detailed topics, going up to 2–3 minutes can still work well.
Are whiteboard videos better than other types of explainer videos?
They’re not necessarily better, just different. Whiteboard videos are great for educational content and storytelling. If you need more visual flair or live action, other styles may suit you better.
Do I need to hire a professional to make one?
Not always. There are DIY tools like VideoScribe, Doodly, and Vyond that make it easier. However, for high-impact videos with custom art and polished voiceovers, professionals can make a big difference.
Can I use whiteboard explainer videos on social media?
Absolutely. These videos perform well on platforms like YouTube, Facebook, Instagram, and LinkedIn. Just keep them short, snappy, and optimized for mobile viewing.
How much does a whiteboard explainer video cost?
Pricing varies widely. DIY options can cost under $100. Custom-made videos from studios may range from $1,000 to $5,000 depending on script, length, and complexity.
Wrapping It All Up: Why Whiteboard Explainer Videos Are Worth It
Whiteboard explainer videos aren’t just trendy—they’re timeless. They strip away the noise and focus on what really matters: delivering a clear, compelling message. Whether you’re launching a new product, educating your audience, or building your brand, these videos are an effective way to connect.
Here’s why they stand out:
- They’re engaging without being flashy.
- They simplify without dumbing things down.
- They’re flexible for use across platforms and industries.
And perhaps most importantly, they work. From boosting engagement to increasing conversions, whiteboard explainer videos turn casual viewers into curious customers.
If you’re considering one for your business, now’s the perfect time. With accessible tools and growing demand for digestible content, it’s easier than ever to create something that captures attention and drives results.
So go ahead—sketch your ideas, tell your story, and make your message unforgettable.