Creating an animated video series can be one of the most engaging and creative ways to tell a story, explain a concept, or promote a brand. Whether you’re an educator, entrepreneur, or artist, animation opens the door to endless possibilities. Unlike live-action video, animation isn’t limited by physical sets, actor availability, or even the laws of physics. If you can imagine it, you can animate it.
In this article, we’ll walk through the world of animated video series. We’ll look at why they’re powerful, how to plan and produce one, and what tools and styles are available. Whether you’re looking to start a web series, build a YouTube channel, or boost your marketing strategy, this guide is for you.
Why Animated Video Series Are So Effective
Animated series have a special way of holding attention and connecting with audiences. Here’s why they work so well:
- They allow you to simplify complex topics. Animation breaks down abstract or difficult concepts into bite-sized, visual pieces.
- They create an emotional connection through characters and stories. You can make a talking animal, a walking toaster, or a superhero accountant—whatever fits your message.
- They’re versatile. You can aim them at kids, teens, or adults. You can use humor, drama, or education.
- They are reusable and easy to update. Once created, animation can be revoiced, edited, or repurposed without a full reshoot.
- They work well across platforms. Whether you’re on YouTube, TikTok, Instagram, or an e-learning platform, animation feels at home.
Planning Your Animated Series
Before you jump into production, you’ll want to lay the groundwork. Planning is the difference between a scattered project and a polished series that viewers want to keep watching.
Define your purpose
- What do you want your series to achieve?
- Is it for education, entertainment, marketing, or something else?
- Who is your target audience?
Being clear on your goal helps shape everything else—tone, format, length, and platform.
Develop characters and world
- Create a set of main characters with distinct personalities.
- Build a setting or universe where the stories will take place.
- Keep your design style consistent—this gives the series a recognizable identity.
Write scripts or episode outlines
- Even short episodes need structure.
- Each one should have a beginning, middle, and end—even if it’s just 2 minutes long.
- Develop a few episodes ahead of time to keep your workflow smooth.
Choose a style and format
Here are a few popular animation styles:
- 2D Animation: Traditional and digital hand-drawn animation. Great for storytelling.
- Motion Graphics: Clean, simple designs often used for educational content.
- Whiteboard Animation: Visual explanations with a drawing-hand effect.
- 3D Animation: Adds depth and realism but is more resource-heavy.
- Stop Motion: Uses real objects and photography—unique and artistic.
Producing the Episodes
Once your plan is in place, it’s time to get your hands dirty and bring the series to life. You can hire a team or do it yourself depending on your budget and skill level.
Storyboard the episodes
- Sketch out a basic visual representation of each scene.
- This helps you plan timing, movement, and transitions.
- You don’t have to be a pro artist—a rough sketch works.
Record the voiceovers
- Choose voices that match your characters and tone.
- Invest in a good microphone for clear audio.
- If you’re doing it solo, consider using voice modulation software for variety.
Animate your episodes
- Use animation software like Adobe After Effects, Toon Boom, Blender, or Vyond.
- Work scene by scene, syncing voiceovers to animation.
- Add sound effects and background music to enhance the experience.
Edit and refine
- Watch your episodes multiple times.
- Trim anything that feels slow or confusing.
- Test it with a few viewers and get feedback.
Publish and promote
- Pick a schedule—weekly, bi-weekly, or monthly—and stick with it.
- Upload to platforms that fit your audience.
- Promote on social media, email newsletters, and through collaboration.
Tools for Creating Animated Series
Here’s a simple breakdown of popular tools you might use depending on your needs and experience level:
| Tool | Best For | Skill Level |
| Adobe Animate | Professional 2D animation | Intermediate to Advanced |
| Toon Boom Harmony | Industry-standard for TV animation | Advanced |
| Vyond | Business and explainer videos | Beginner to Intermediate |
| Blender | 3D animation and effects | Intermediate to Advanced |
| Doodly | Whiteboard animations | Beginner |
| Canva | Simple animated graphics | Beginner |
Each tool has its strengths. Choose based on what fits your style, skill, and project type.
FAQs About Animated Video Series
What is the ideal length for an animated episode?
There’s no one-size-fits-all. Short series might be 2–3 minutes per episode, especially for social media. Educational series might go longer. The key is to keep it engaging.
Can I make an animated series by myself?
Yes, many creators do. With tools like Vyond or Doodly, you don’t need to draw. For custom work, some creators learn software like Adobe Animate or Blender. It takes time, but it’s doable.
Do I need a script for every episode?
Yes. Even short or silent episodes need a structure. Scripts help keep the pacing right and ensure your message is clear.
What platform is best for publishing an animated series?
It depends on your audience. YouTube is great for long-term growth. Instagram and TikTok work for short-form content. For education, platforms like Udemy or Teachable might be better.
How can I make money from my series?
You can monetize through ad revenue, sponsorships, selling related products, offering paid courses, or licensing your content.
How long does it take to create one episode?
This varies widely. A simple motion graphic episode might take a day or two. A detailed animated story could take weeks. Plan ahead and create in batches if possible.
Conclusion
An animated video series is more than just fun to watch—it’s a powerful storytelling tool that can educate, entertain, or promote. The key to success is in the planning and consistency. Know your audience, build memorable characters, choose the right tools, and stick to a publishing schedule.
Whether you’re flying solo or working with a team, there’s never been a better time to start creating. With the right approach, your animated series can connect with viewers across the world—and maybe even go viral. Start small, stay creative, and keep going. Animation rewards persistence and imagination in equal measure.
If you’ve got a story to tell or a message to share, animation might just be the perfect medium for it.