Animated Explainer Videos: Why They Are Essential For Every Company
Animated explainer videos are one of the most popular types of videos on the internet. They’re fun, creative, and usually under two minutes long. But what exactly are they?
An animated explainer video is a short video that uses animation to explain a product, service, or concept. They’re often used by businesses to explain what they do in a simple and engaging way.
Why are they so popular? Well, for one, they’re incredibly effective at getting their point across. In just a few seconds, you can convey complex ideas in a way that is both visually appealing and easy to understand.
But beyond that, animated explainer videos are also incredibly versatile. They can be used for a wide variety of purposes, from product demonstrations to marketing campaigns. And because they’re so affordable and easy to produce, they’re within reach for even the smallest businesses.
If you’re thinking about creating an animated explainer video for your business, there are a few things you should keep in mind. First, you need to make sure that your video is clear, concise, and to the point. It should get your point across quickly and effectively without being too long or drawn out.
Second, you need to make sure that your video is visually appealing. This means using high-quality animation and graphics that are eye-catching and engaging.
Last but not least, you need to make sure that your video is properly optimized for the web. This means using the right keywords and tags so that people can easily find your video when they’re searching for something related to what you do.
If you keep these things in mind, you’ll be well on your way to creating an animated explainer videos that are both effective and engaging. And who knows? You might just find that it’s one of the best marketing tools you ever use.
Lets take a look at some of the most popular questions we get asked and how you can best navigate the world of animated explainer video production and video marketing:
Why Do Companies Need Animated Explainer Videos ?
If you’re reading this, chances are you already know that your company needs an explainer video. But just in case you need a little more convincing, let’s take a look at some of the top reasons why businesses invest in these engaging, informative videos.
1. To increase website traffic
If you want people to visit your website, you need to give them a reason to do so. An explainer video is the perfect way to introduce potential customers to your product or service in a way that is both interesting and informative. By including a link to your website in the description of your video, you can drive traffic directly to your site and increase your chances of making a sale.
2. To improve SEO ranking
In today’s competitive online landscape, it is more important than ever to make sure your website is ranking high in search engine results. Google and other search engines favor websites that are constantly updated with fresh, relevant content. A well-made explainer video can help you achieve this by boosting your SEO ranking.
3. To increase conversion rates
The goal of any business is to make sales and generate revenue. One of the best ways to do this is by increasing your conversion rate, or the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Explainer videos have been shown to increase conversion rates by up to 20%.
4. To build trust and credibility
In order for customers to buy from you, they need to trust you. An explainer video is a great way to build trust and credibility with potential customers. By highlighting your company’s values and showcasing your product or service in a positive light, you can create an emotional connection with viewers that will encourage them to do business with you.
When a potential customer is considering doing business with you, one of the first things they’ll do is research your company online. If they don’t find anything but a website that looks like it was made in the 1990s, they’re not going to have much faith in your ability to deliver on your promises. On the other hand, if they see a professional, informative explainer video, they’ll be much more likely to trust your company and feel confident about doing business with you.
5. To boost social media engagement
If you’re looking for a way to increase your social media engagement, look no further than explainer videos. These videos are highly shareable, meaning they have the potential to reach a wide audience. And because they’re so engaging, viewers are more likely to like, comment, and share your video, which will help improve your social media visibility.
6. To stand out from the competition
In any industry, there are always going to be companies competing for the same customers as you. The key to winning this competition is to differentiate yourself from the rest and show potential customers why they should choose you over the competition. An explainer video is the perfect way to do this. By showcasing what makes your company unique, you can attract attention and stand out from the crowd.
If you’re still not convinced that your business needs an explainer video, we don’t know what will! These videos offer a multitude of benefits and are essential for any company that wants to succeed in today’s competitive marketplace.
Types Of Animated Explainer Videos
The three most popular types of animated explainer videos are character-based, whiteboard animation, and typo motion graphics animation.
Character-based explainer videos are those that tell a story using characters to represent the various stakeholders in the situation being explained (e.g., a customer service call center). This type of video is often used when a company wants to humanize their brand or show the personal side of their business.
Overall character animation is the process of creating animated characters, usually for use in movies, video games, and other forms of media. The process can be difficult and time-consuming, but the results can be truly amazing.
There are a few different methods that can be used to create character animation. One popular method is called stop-motion animation. This involves taking a series of pictures of a character, and then playing those pictures back in order to create the illusion of movement. Another popular method is called computer-generated animation. This involves using computers to create the characters and their movements.
Character animation can be used to create all sorts of different effects. For example, it can be used to create realistic-looking humans, or it can be used to create more stylized characters. It can also be used to create comic book-style action sequences, or even just simple movements like walking or running.
No matter what method is used, character animation can be a very rewarding experience. It is a great way to bring your favorite characters to life, and it can also be a lot of fun to create.
Character Based Animated Explainer Videos :
Whiteboard animation is a form of video communication that uses simple drawings and illustrations to tell a story or convey a message. Unlike traditional animation, which can be time-consuming and expensive to produce, whiteboard animation is relatively quick and easy to create. And because it can be created using a computer program or app, it’s also very versatile.
Whiteboard animation is often used by businesses to explain their products or services, or to promote a new initiative. It can also be used by educators to teach a concept or provide instructions. And it’s an effective way to communicate complex ideas in a simple, engaging way.
If you’re looking for a creative and efficient way to communicate your message, whiteboard animation may be the perfect solution.
Whiteboard Animated Explainer Videos :
Typo motion graphics are animated graphics that use text as the primary visual element. These graphics can be used for a variety of purposes, from advertising and branding to educational and informational content. Typographic motion graphics can be highly effective in getting a message across, due to the fact that they are able to combine the power of visual and auditory information.
When creating typo motion graphics, designers have a wide range of choices to make in terms of animation style, typeface, and layouts. By carefully considering these choices, designers can create powerful and effective typographic motion graphics that communicate the intended message clearly and effectively.
Typo Motion Graphics Animated Explainer Videos :
How Do I Make An Animated Explainer Video ?
There are a few things you need to know before you can create an animated video. First, you need to have a story or message that you want to communicate. Once you have your story, you need to decide on the style of animation that will best suit your story.
There are many different styles of animation, so it’s important to do some research to find the right one for your project. Once you have your story and style, you need to create the actual animation.
This can be done with a variety of software programs, but the most important thing is to make sure that your animation is smooth and realistic. Finally, you need to add sounds and music to your animation to give it life and personality.
Creating an animated video is a great way to communicate your story or message in a unique and engaging way. By following these steps, you can create an animation that will capture your audience’s attention and deliver your message in a memorable way.
Lets now take a look at the other important video production values to consider:
Video length:
When it comes to explainer videos, shorter is almost always better. In general, you should aim for a video that’s two minutes or less. That may seem like a short amount of time, but remember that people have very short attention spans these days. If you try to cram too much information into your video, you’re likely to lose your viewers before they even get to the good stuff.
So what should you include in your explainer video? Start with a brief introduction to your company or product. Then, focus on one specific benefit or feature that you want to highlight. Finally, end with a call to action, telling your viewers what you want them to do next (visit your website, buy your product, etc.).
If you can keep your video focused and to the point, you’ll be more likely to hold your viewers’ attention and achieve your desired results.
Video style:
When it comes to the style of your explainer video, there are really no hard and fast rules. You can go with a traditional animation style, or you can get creative and try something new. The important thing is to choose a style that will appeal to your target audience and that will help you communicate your message in an engaging way.
If you’re not sure what style of video is right for you, take a look at some of the videos on our site. We’ve got a wide variety of styles, so you’re sure to find one that’s a good fit for your business.
4. Voiceover
One of the most important elements of any explainer video is the voiceover. The voiceover is what will really bring your video to life and help you connect with your viewers. When choosing a voiceover artist, it’s important to find someone who has a style that matches your brand and who can deliver your message in an engaging way.
5. Music
Last but not least, don’t forget about the music ! The right piece of music can really set the tone for your video and help to create an emotional connection with your viewers. When choosing a song, make sure it’s something that fits with your brand and that will appeal to your target audience..
Creating an explainer video doesn’t have to be complicated or expensive. With a little creativity and some hard work, you can create a high-quality video that will help you achieve your business goals.
How much does a 1 minute (60 sec) animated video cost ?
The cost of a 1 minute ( 60 Sec ) animated video can vary depending on the style, quality, and complexity of the video. A simple, low-quality video may only cost a few hundred dollars, while a high-quality, complex video can cost several thousand dollars. The best way to get an accurate estimate for your project is to contact a professional animated video production company.
What Is The Best Animated Video Maker ?
There are a lot of different animated video makers on the market, and it can be hard to know which one is the best for your needs. But don’t worry – we’ve got you covered. We’ve put together a list of the best animated video makers, so you can find the perfect one for your project.
1. Powtoon
Powtoon is one of the most popular animated video makers, and for good reason. It’s easy to use, and it has a lot of features that allow you to create professional-looking videos. You can create videos for business or personal use, and there are many different templates to choose from.
2. Adobe After Effects
Adobe After Effects is a powerful video editing software that can create some truly amazing videos. It’s not as easy to use as Powtoon, but it’s still a great option for those who want to create high-quality animated videos.
3. Sony Vegas Pro
Sony Vegas Pro is another great video editing software that can create amazing animated videos. It’s a bit more expensive than Powtoon and After Effects, but it’s still a great option for those who want to create high-quality videos.
4. Animatron
Animatron is an online video maker that’s very easy to use. You can create videos for business or personal use, and there are many different templates to choose from.
5. GoAnimate
GoAnimate ( now Vyond ) is another popular animated video maker that’s easy to use. You can create videos for business or personal use, and there are many different templates to choose from.
So, there you have it – the best animated video makers on the market. No matter what your needs are, you’re sure to find the perfect video maker for your project.
Who Are The Best Explainer Video Companies ?
There are a number of factors to consider when choosing the best explainer video company. The first is to look at the quality of their work. Are the videos they produce well-made and engaging? Do they use high-quality animations and graphics?
Another important factor is the company’s ability to understand your needs and objectives. They should be able to take your ideas and turn them into a video that effectively communicates your message. They should also be able to work within your budget and timeline.
Finally, you’ll want to consider the customer service and support provided by the company. Do they respond quickly to questions and concerns? Are they easy to reach and communicate with? Excellent customer service is essential when working with any type of company, and it’s especially important when choosing an explainer video company.
When you take all of these factors into consideration, you’ll be able to choose the best explainer video company for your needs.
Read this article also for further information :
The Ultimate Guide To Hiring The Best Animated Explainer Video Company For Your Business
Heres just a few top animated explainer video companies that have been around a long time:
So Who Uses Explainer Videos ?
Who uses explainer videos ? Just about anyone! Businesses of all sizes and industries can benefit from creating an explainer video. Whether you’re a startup with a new product or an established business with a complex service, an explainer video can help you reach your target audience and achieve your marketing goals.
Individuals also use explainer videos to communicate their ideas. If you have an idea for a product or service but don’t know how to get started, an explainer video can be a great way to get your idea out there. By clearly and concisely explaining your idea, you can increase the chances of getting funding or support for your project.
So, who uses explainer videos? Just about anyone who wants to communicate a message in an engaging and effective way!
Why Are Animated Explainer Videos So Popular ?
There are a number of reasons why explainer videos have become so popular in recent years. One reason is that they are an extremely effective way to communicate complex information in a concise and easy-to-understand format. Another reason is that people are increasingly watching videos online, and explainer videos are a great way to capture attention and hold viewers’ attention. Finally, explainer videos are often more engaging and entertaining than traditional marketing or educational videos, which makes them more likely to be shared and viewed by a wider audience.
They are also popular because people are increasingly watching videos online, and explainer videos are a great way to capture attention and hold viewers’ attention.
Finally, explainer videos are often more engaging and entertaining than traditional marketing or educational videos, which makes them more likely to be shared and viewed by a wider audience.
Conclusion:
So there you have it, animated explainer videos are an excellent way to engage your audience and explain your product or service in a concise, visually appealing way. When crafted properly, they can be highly effective in conveying complex information in a manner that is easy for viewers to understand.
Additionally, animated explainer videos are also relatively affordable to produce, making them a cost-effective marketing tool for businesses of all sizes.
Whether you’re looking to increase brand awareness, drive sales, or simply provide educational content to your audience, animated explainer videos are an excellent option worth considering.
We’re sure you have more questions, and we’d be glad to answer them. Even if you just want to discuss your animated video possibilities, we’d be happy to hear from you.
Please do not hesitate to contact us at any time, and best of luck on your search for the best animated explainer video company for your business.
Related Article:
https://explainervideoproduction.com/what-are-the-different-animated-explainer-videos-styles/
Article by Nicole Delgado 2022 | Marketing Manager | Explainer Video Company | Animated Explainer Video Production
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