In today’s fast-paced digital world, getting and holding your audience’s attention is harder than ever. With so much content out there, businesses need creative ways to communicate effectively. One of the most powerful tools businesses use today is explainer videos. However, creating a high-quality explainer video isn’t as easy as it looks. It takes skill, creativity, and the right technical expertise—which is where an explainer video company comes in.
What’s an Explainer Video Company, Anyway?
An explainer video company is a specialized agency that focuses on creating short, engaging videos that explain your products, services, or ideas in a clear and compelling way. These companies bring together storytelling, animation, and strategic messaging to help businesses break down complex ideas and make them easy to understand.
Unlike your typical video production company, an explainer video company is all about simplifying complex information and presenting it in an engaging way. They usually have a team of scriptwriters, animators, voice actors, and marketers working together to create videos that do more than just explain—they persuade and convert viewers into customers.
What Can an Explainer Video Company Do for You?
Explainer video companies offer a wide range of services designed to meet various business needs. Here’s what they typically bring to the table:
- Strategy and Concept Development
Before they even start creating, they’ll work with you to develop a solid plan. This includes:- Understanding who your audience is and what challenges they face
- Defining the key messages you want to get across
- Choosing the best storytelling approach
- Setting clear goals for your video
- Script Writing
A great script is the foundation of any explainer video. The copywriters at these companies will:- Break down complex info into simple, easy-to-understand language
- Craft engaging stories that keep people interested
- Structure the content in a way that holds attention
- Make sure the messaging aligns with your brand’s tone and marketing goals
- Storyboarding and Visual Design
After the script is finalized, they’ll create a storyboard, which is like a blueprint for the video. This includes:- Designing characters and visuals
- Breaking down the video scene by scene
- Setting the color scheme and overall visual style
- Keeping everything on-brand
- Animation and Production
Explainer video companies offer several animation styles, including:- 2D Animation: Simple, cost-effective, and versatile
- 3D Animation: Great for showcasing physical products or more intricate systems
- Whiteboard Animation: Perfect for educational or step-by-step explanations
- Motion Graphics: Ideal for abstract concepts or data-heavy content
- Live-action with Animation: Mixing real-life footage with animated elements
- Stop Motion: A fun, creative style with a hands-on feel
- Voice-Over and Sound Design
Audio is just as important as visuals, and explainer video companies get this. They can help with:- Selecting professional voice actors
- Composing or picking the right music
- Mixing sound effects and audio
- Offering multiple language options for global reach
- Revisions and Finalization
A quality explainer video company makes sure you’re happy with the final result. They offer:- Multiple rounds of feedback
- Collaborative revisions
- Fine-tuning visuals and audio
- Quality checks to make sure everything is just right
Why Hire a Specialized Explainer Video Company?
Here are a few reasons why it’s worth partnering with a company that specializes in explainer videos:
- They Simplify Complex Ideas
Explainer video companies know how to take tough topics—whether it’s a complicated tech product or a complex service—and break it in a way that anyone can understand. They have a knack for transforming complicated stuff into easy-to-digest and engaging content. - Professional Quality That Matches Your Brand
The quality of your explainer video is a direct reflection of your business. A good explainer video company ensures that your video looks polished and professional, which helps boost your brand’s credibility. - Save Time and Resources
If video production isn’t your team’s specialty, creating an explainer video in-house can drain time and resources. By hiring a specialized company, they handle everything from start to finish, freeing you up to focus on your core business. - Tailored to Your Business Needs
A generic video won’t cut it. These companies customize the entire process to meet your goals and resonate with your audience. Whether your aim is to increase conversions or build brand awareness, they ensure your video is strategically designed to achieve your specific objectives. - Better Return on Investment
When done right, explainer videos are an excellent investment. These companies optimize videos for higher engagement and conversion rates, driving more traffic and generating measurable returns for your business. - Gain a Competitive Edge
Explainer videos help businesses stand out, making their message more memorable and shareable. If you’re in a crowded market, these videos can help differentiate you by highlighting what makes your business unique.
Different Types of Explainer Videos
Explainer video companies offer a variety of video styles to suit your business needs:
- Animated Explainer Videos
- 2D Animation: Flexible and affordable
- 3D Animation: Best for showcasing products or systems
- Whiteboard Animation: Great for teaching and step-by-step explanations
- Motion Graphics: For visualizing data or abstract ideas
- Live-Action Explainer Videos
- Traditional Live-Action: Featuring real actors and locations
- Screencast Videos: Perfect for showcasing software or digital products
- Hybrid Videos: A mix of live-action footage and animation
- Interactive Explainer Videos
- Branching Narratives: Letting viewers choose their own journey
- Clickable Elements: Deep-diving into specific topics
- Integrated Calls-to-Action: Seamlessly guiding viewers toward conversion
How to Pick the Right Explainer Video Company
With so many options out there, choosing the right explainer video company takes some thought. Here’s what to look for:
- Look at Their Portfolio
- Check if they have experience in your industry or with similar concepts
- Evaluate the quality of their past work
- Understand Their Process
- Ensure they have a structured process from start to finish
- Make sure they offer collaborative feedback opportunities
- Assess Their Communication
- Look for a company that’s responsive and willing to understand your business needs
- Review Pricing and Value
- Ensure the pricing is transparent and aligns with the value you’re getting
- Check Client Testimonials
- Look for feedback from previous clients that highlight results, not just satisfaction
The Future of Explainer Videos
Explainer video companies are constantly evolving to keep up with changing technologies and audience expectations. Here are a few trends to watch for:
- AI Integration: Creating more personalized content
- Interactive Experiences: More immersive and engaging formats
- Sustainability: Eco-friendly production practices
Conclusion
In a world where attention spans are shorter than ever, explainer videos are a great way to communicate your message in a way that’s clear and engaging. A specialized explainer video company has the skills and expertise to transform your complex ideas into simple, persuasive content that resonates with your audience.
So, if you’re looking to boost conversions, build brand awareness, or just get your message across more effectively, an explainer video company can help you create high-quality content that will get results.