What Are Retailing Videos?
Videos have become an important part of retailing, as they help businesses to connect with customers and create an interactive shopping experience. By using videos, retailers can communicate their brand story, share product information, and show how items are used or worn.
Additionally, retail videos can inspire customers to buy products, and provide a sense of community among shoppers. In this blog post, we’ll take a closer look at the role of videos in retailing and explore some key benefits that businesses can achieve through video marketing.
So What Are Retailing Videos ?
Retailing videos are videos that feature retail products or services. They are typically used for marketing purposes, to promote a particular product or service. Retailers may produce their own retailing videos, or work with a production company to create them. Retailers may also purchase retailing videos from stock footage companies.
Retailing videos often take the form of product demonstrations, ads, or customer testimonials. They may also feature retail store employees, customers, or even celebrities. Retailers may use retailing videos on their websites, social media pages, or in email marketing campaigns.
When creating a retailing video, it is important to consider the overall tone and message you want to convey. The video should be professional and well-produced, but it should also be creative and engaging. It is also important to target your audience carefully, and to choose a platform that will reach them most effectively.
If you are thinking about creating a retailing video, either an animated video or live action video contact a professional video production company today. They will be able to help you create a high-quality, effective video that will reach your target audience and help promote your product or service.
Why Video Marketing Is Important For Retailers.
Video marketing is a powerful tool that can help retailers connect with their customers and promote their products or services. Retailers who use video marketing can create engaging content that showcases their products or services in a way that is both visually appealing and informative. Video marketing can also be used to build brand awareness and drive sales.
When it comes to retail, video marketing can be used in a number of ways. For example, retailers can create product videos that showcase their products in use. These types of videos can be extremely helpful in driving sales as they give potential customers a chance to see the product in action and learn more about its features and benefits.
Another great way to use video marketing in retail is to create customer testimonial videos. These videos can be incredibly powerful in building trust and credibility with potential customers. When customers see that other people have had success with a product or service, they are more likely to try it themselves.
Finally, video marketing can also be used to create educational content for retail employees. This type of video content can help employees learn about new products or services, understand how to use them, and get familiar with the company’s brand.
Overall, video marketing is a powerful tool that can be extremely beneficial for retailers. By creating engaging and informative videos, retailers can connect with their customers, build trust and credibility, and drive sales. Video marketing can be used in a variety of ways, so it’s important to experiment and find what works best for your retail business.
20 Statistics For Video Marketing In Retail
1. According to a study by Invodo, retail video content can increase product purchase intent by 97%. (Source: https://www.invodo.com/resources/video-in-retail-statistics/)
2. A study by Vidyard found that retail video content is 6X more likely to be watched than text is to be read. (Source: https://www.vidyard.com/blog/22- stats-about-video-in-email-marketing/)
3. Research from Wyzow found that 63% of consumers are more likely to buy a product after watching a retail video about it. (Source: https://www.wyzowl.com/video-marketing-statistics/)
4. According to Unbounce, including a video on a retail landing page can increase conversion rates by 80%. (Source: https://unbounce.com/landing-page-examples/video-landing-page/)
5. A study by Animoto found that 4X as many consumers would rather watch a retail video about a product than read about it. (Source: https://animoto.com/blog/business/ retail-video-statistics/)
6. According to Social Media Examiner, 78% of people watched an explainer retail video to learn more about a product or service in the last year. (Source: https://www. socialmediaexaminer.com/explainer-videos-in-marketing/)
7. A study by Flimp Media found that including a retail video on an email can increase click-through rates by 300%. (Source: https://www.flimpmedia.com/blog/email- video-statistics/)
8. A study by ReelSEO found that retail product videos are becoming increasingly popular, with 81% of surveyed internet users saying they have watched a product video in the last 12 months. (Source: https://www.reelseo.com/product-video-stats/)
9. A study by Liveclicker found that retail videos are 2X as likely to be shared than any other type of content. (Source: https://www.liveclicker.com/resources/ retail-email-statistics/)
10. A study by Brightcove found that retail videos are shared 11X more than other types of content. (Source: https://www.brightcove.com/en/resources/ videos-in-email)
11. A study by Invodo found that retail videos are 70% more likely to be watched to completion than any other type of video content. (Source: https://www. invodo.com/resources/video-in-retail-statistics/)
12. A study by YouTube found that mobile retail video consumption grows by 100% every year. (Source: https://thinkwithgoogle.com/ consumer-insights/mobile-video-consumer-journey/)
13. A study by Magisto found that people are 1.8X more likely to purchase a product after watching a retail video about it. (Source: https://www.magisto.com/ video-statistics)
14. A study by Animoto found that 85% of surveyed consumers say they are more likely to buy a product after watching a retail video about it. (Source: https://animoto .com/blog/business/retail-video-statistics/)
15. A study by Video Brewery found that including a retail video on a website can increase conversion rates by 64%. (Source: http://www.videobrewery.com/blog /30-must-know-stats-about-using-video-on-landing-pages/)
16. A study by Internet Retailer found that 58% of surveyed retail companies are using video content in their marketing efforts. (Source: https://www.internetretailer .com/2015/10/28/study-says-video- retailing-must/)
17. A study by Google found that 78% of people would rather watch a retail video about a product than read about it. (Source: https://thinkwithgoogle.com/ consumer-insights/study-videos-involving-products-are-most-engaging/)
18. A study by Wzowl found that 88% of surveyed businesses are using video as a marketing tool, with retail being one of the most popular industries. (Source: https://www.wyzowl.com/video-marketing- statistics/)
19. A study by Forrester found that including a retail video on a website can increase conversion rates by 2X. (Source: https://www.forrester.com/ report/The+ROI+Of+Video+Marketing/+/E-BUS5-6572)
20. A study by ReelSEO found that retail product videos are becoming increasingly popular, with 81% of surveyed internet users saying they have watched a product video in the last 12 months. (Source: https://www.reelseo .com/product-video-stats/)
10 Video Retail Marketing Tips To Increase Brand Awareness And Sales
Videos have become one of the most popular ways to consume content. And retail businesses are no exception. In fact, retail videos can be extremely effective in driving brand awareness and sales.
Here are 10 tips for retail video marketing:
- 1. Use video to tell your brand story.
- 2. Use video to showcase your products in use.
- 3. Use video to create customer testimonials.
- 4. Use video to drive traffic to your website or blog.
- 5. Use video to increase social media engagement.
- 6. Use video to generate leads and sales.
- 7. Use video SEO to get found online.
- 8. Pay attention to production value.
- 9. Keep your videos short and to the point.
- 10. Use video analytics to track your success.
What Are Retailing Videos? Conclusion:
Retailers have been using videos to create an emotional connection with their customers for a while now. It’s no secret that video is one of the most powerful forms of communication out there, and retailers are starting to realize how they can use it to their advantage.
If you want to start incorporating retailing videos into your own marketing strategy, or if you simply want to learn more about what this type of video entails, contact us today. Our team would be more than happy to help get you started on the right foot.
Article by Nicole Delgado 2022 | CMO | Explainer Video Company | Animated Explainer Videos For Business
