What Are App Preview Videos?
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Mobile devices have become an essential component of our everyday routine.. With the increasing demand for mobile applications, app developers need to create effective marketing strategies to make their products stand out in the competitive market.
One such strategy is the use of app preview explainer videos, which have become increasingly popular in recent years.
In this article, we will discuss everything you need to know about app explainer videos, including their benefits, types, and how to create them effectively.
Benefits of App Preview Explainer Videos
App preview explainer videos offer numerous benefits for app developers, including:
Increased User Engagement:
App preview explainer videos offer an interactive and engaging way to showcase the features of an app. Users are more likely to engage with an app that has a well-crafted explainer video.
Improved Conversion Rates:
A well-crafted app preview explainer video can increase the chances of a user downloading an app. According to a study by Apptamin, app preview videos can increase conversion rates by up to 25%.
Better Communication:
Explainer videos can effectively communicate the value proposition of an app in a short amount of time. This can be especially important for complex apps that require more explanation.
Types of App Preview Explainer Videos
Various categories of app preview explainer videos exist, which include
Animated Videos:
Animated videos use motion graphics and animations to explain the features of an app. These videos are visually engaging and can effectively communicate complex concepts.
Screencast Videos:
Screencast videos use screen recording to showcase the features of an app. These videos are ideal for apps that require a hands-on demonstration.
Video Commercials:
Video commercials use a narrative to tell a story about an app. These videos are ideal for apps that have a unique selling proposition that can be communicated through storytelling.
Creating Effective App Preview Explainer Videos
To create an effective app preview explainer video, follow these steps:
Define Your Goals:
Before you start creating an app preview explainer video, you need to define your goals. What is the objective you aim to accomplish through your video? Do you want to increase downloads, improve user engagement, or communicate a specific feature of your app?
Keep It Short and Simple:
App preview explainers should be short and to the point. Aim for a video length of around 30 to 60 seconds, and focus on the most important features of your app.
Use Engaging Visuals:
The visuals of your explainer should be engaging and visually appealing. Use animation, motion graphics, and other visual elements to make your video stand out.
Highlight Your Unique Selling Proposition:
An app preview explainer should highlight the unique selling proposition of your app. What distinguishes your app from competitors? Make sure this is communicated clearly in your video.
Include a Call to Action:
Your explainer video should include a call to action that encourages users to download your app. This can be as simple as a button that takes users to your app store page.
3 Examples Of App Preview Explainer Videos
Headspace:
Headspace is a meditation app that uses an animated preview explainer video to showcase its features. The video uses simple, colorful illustrations and animations to explain how the app works and its benefits.
Grammarly:
Grammarly is a writing assistant app that uses a screencast app preview explainer video to demonstrate its features. Their video shows the app in action, highlighting its ability to check grammar, spelling, and punctuation in real-time.
Waze:
Waze app video preview uses a video commercial app preview explainer video to showcase its unique selling proposition shows an overview of its features such as real-time traffic updates, turn-by-turn navigation, and community-based reporting. The video highlights how the app can help drivers save time on their commutes by providing alternate routes based on current traffic conditions.
Conclusion
App preview explainer videos are an effective marketing tool for app developers. They offer numerous benefits, including increased user engagement, improved conversion rates, and better communication.
There are several types of app preview explainer videos, including animated videos, screencast videos, and video commercials. To create an effective preview explainer, define your goals, keep it short and simple, use engaging visuals, highlight your USP ( unique selling proposition ) and include a call to action.
With these tips in mind, you can create an app preview explainer video that effectively showcases the features of your app and encourages users to download it.
App Preview Explainer Video FAQs
What is an app preview explainer video? A preview explainer video is a short video that showcases the features of a mobile app in an engaging and interactive way.
What are the benefits of using app preview explainer videos? The benefits of using app preview explainer videos include increased user engagement, improved conversion rates, and better communication of the value proposition of the app.
What are the different types of preview explainer videos? There are several types of app preview explainer videos, including animated videos, screencast videos, and video commercials.
How do you create an effective app preview explainer? To create an effective app preview explainer video, you need to define your goals, keep it short and simple, use engaging visuals, highlight your unique selling proposition, and include a call to action.
Can preview explainer videos be used for both iOS and Android apps? Yes, app preview explainer videos can be used for both iOS and Android apps.
Article by Nicole Delgado 2023 | CMO | The Explainer Video Company – Animated Explainer Videos
