How A Video Series Can Benefit Your Business
Table of Contents
Video Series Marketing: The Power of Building an Engaged Community
As businesses continue to navigate the ever-changing landscape of online marketing, video content has emerged as one of the most effective ways to engage with customers. Short explainer videos, educational tutorials, and animated ads can all be powerful tools to communicate your brand’s message to your target audience.
Have you thought about going the extra mile and creating your own video serialization? consider these facts:
HubSpot’s research state that companies leveraging video marketing witness a 49% faster growth in their revenue than those not using it.
Furthermore, a report by Aberdeen Group found that video marketers achieve a 54% increase in brand awareness. These statistics demonstrate the significant impact that video content can have on a business’s growth and success.
A video series is a particularly effective way to leverage the power of video marketing, as it allows businesses to build a consistent audience and establish themselves as a thought leader in their industry. By creating a series of engaging and informative videos, businesses can attract and retain their target audience, generate leads, and ultimately drive revenue.
In this article, we will explore the power of video series marketing and how it can help build an engaged community around your brand. From the benefits of serialized videos to the types of content that work best, we’ll provide insights and tips to help you make the most of this powerful marketing tool.
What is a Video Series?
A video series is a set of multiple videos that revolve around a particular theme, created with the same tone, style, and purpose. Unlike standalone videos, which might cover a variety of topics, a video series focuses on a single area of interest, usually closely tied to your industry. Some series are educational, others informative, and some can be sales-focused, but they should all strive to entertain.
How Creating Serialized Videos Can Benefit Your Marketing Efforts.
One of the biggest benefits of a video series is that it can help build a close-knit community around your brand. By consistently delivering quality content that viewers enjoy, you can attract a dedicated audience that engages actively with your content. They may subscribe to your channel, like, comment, and share your videos, helping to increase your reach and brand awareness.
A video series also simplifies the content creation process. With a series, you can plan out multiple episodes in advance, making it easier to maintain consistency in tone, style, and content. You don’t have to come up with a new topic for each video, but rather, expand on a single idea over multiple episodes.
What Will Your Video Series Be About?
When it comes to creating a successful video series, it’s important to choose the right type of content and videos that work best for your brand and audience. Here are some of the types of content and videos that work particularly well for video series:
Explainer videos:
Explainer videos are a great way to break down complex topics into simple, easy-to-understand language. They work particularly well in a video series because they allow you to dive deeper into a topic, and build on what you’ve already explained in previous videos.
From: Demystifying Finance: An Animated Explainer Video Series
Created by The Explainer Video Company
As you continue to produce explainer videos, you can start to build a library of content that educates your audience and positions your brand as a thought leader in your industry.
Talk show videos:
Talk show videos can be an engaging way to share information and showcase thought leaders in your industry. They work particularly well in a video series because you can interview different guests in each episode, providing a new perspective and keeping the content fresh.
@HPInc Talk Show Example
Talk show videos are also highly shareable, as guests will often promote the episode to their own followers.
How-to videos:
How-to videos are highly engaging, and provide your audience with practical knowledge that they can apply to their own lives. They work particularly well in a video series because you can break down a larger topic into smaller, more manageable steps.
@AlienwareChannel How To Video
As you continue to produce how-to videos, you can build a library of content that educates and empowers your audience.
Documentary videos:
Documentary videos can be a powerful way to tell a story and connect with your audience on an emotional level. They work particularly well in a video series because you can explore a topic in-depth, providing your audience with a more complete understanding of the subject matter.
@shell Documentary Video Example
Documentary videos also have a longer shelf life than other types of videos, as they can continue to generate views and engagement over time.
Choosing the right type of content and videos for your video series is critical to its success. Whether you choose explainer videos, talk show videos, how-to videos, documentary videos, or a combination of different types of videos, make sure to create content that is both engaging and valuable to your audience.
Is A Video Series For You?
If you are looking to build an engaged community around your brand, a video series can be an excellent way to do it. By consistently delivering quality content that your viewers enjoy, you can attract a dedicated audience that actively engages with your content. Additionally, a video can simplify your content creation process, making it easier to maintain consistency and quality in your messaging.
What Type Of Companies Would Benefit From A Video Series?
A wide range of companies can benefit from video as part of their marketing strategy. Some examples include:
Product-based companies:
Companies that sell physical products can create videos to showcase their products in action, provide tutorials, or offer behind-the-scenes glimpses of their manufacturing process.
Service-based companies:
Companies that offer services can use a video series to educate their audience on various topics related to their industry, share success stories or case studies of satisfied clients, or offer tips and advice to their customers.
Educational institutions:
Schools, colleges, and universities can use a video series to create online courses, provide educational content on a particular topic, or share student success stories.
Non-profit organizations:
Non-profits can use video to promote their cause, raise awareness, or share stories of the people they serve.
Media companies:
Companies that produce content such as news outlets, magazines, or entertainment companies can create a video series to engage their audience, share interviews, or offer behind-the-scenes glimpses into their content creation process.
Tech companies:
Companies that produce software or technology products can create a video series to provide tutorials or explain complex concepts in an easy-to-understand format.
These are just a few examples, but almost any company can benefit from video series if it is done well and resonates with their target audience.
A Few Things to Consider:
If you are considering a video series, it’s important to keep a few things in mind. First, be consistent in your tone, style, and content. Your viewers should know what to expect from each episode, and consistency can help build trust and loyalty with your audience.
Second, don’t forget to have fun! Video marketing is an opportunity to get creative and try new things. Don’t be afraid to experiment with different formats or approaches.
Think outside the box and consider how you can make your videos stand out from the competition. This could include using humor, animation, or incorporating user-generated content.
It’s also important to remember that video series marketing is a chance to connect with your audience on a deeper level. Try to tell a story or showcase the personality of your brand. This can help to build trust and loyalty with your viewers.
Lastly, make sure to track your results and adjust your strategy as needed. Analyze metrics such as view count, engagement, and conversion rates to see what’s working and what’s not. This will help you to refine your approach over time and ensure that your video series marketing is delivering the best possible results.
FAQs
Q: What is a video series?
A: A video series is a collection of videos that are related to each other and presented in a specific order, often with the goal of educating, informing, or entertaining viewers.
Q: How can a video series benefit my business?
A: A video series can benefit your business in a number of ways, including increasing brand awareness, building trust and credibility with your audience, establishing thought leadership, generating leads and sales, and improving customer retention.
Q: What types of businesses can benefit from a video series?
A: Virtually any type of business can benefit from a video series, regardless of size or industry. For example, a software company could create a video series to teach users how to use their product, while a restaurant could create a series showcasing different recipes or cooking techniques.
Q: What topics should I cover in my series?
A: The topics you cover in your videos will depend on your business and your audience. Some ideas include how-to guides, product demos, customer success stories, behind-the-scenes glimpses of your business, industry insights, and more.
Q: How long should my videos be?
A: The length of your videos will depend on the topic and the attention span of your audience. In general, shorter videos (1-3 minutes) tend to perform better, but some topics may require longer videos (up to 10 minutes or more).
Q: How often should I release new videos in my series?
A: The frequency of your video releases will depend on your resources and the expectations of your audience. Ideally, you should aim to release new videos on a consistent schedule, such as once a week or once a month.
Q: How can I measure the success of my video series?
A: You can measure the success of your series by tracking metrics such as views, engagement (likes, comments, shares), click-through rates, conversion rates, and more. You can also ask for feedback from your audience to see what they liked and didn’t like about your videos.
Q: What equipment do I need to create a video series?
A: You don’t need expensive equipment to create a video series. A smartphone with a good camera and microphone, a tripod, and basic editing software can be enough to get started. As you grow, you can invest in more professional equipment and software.
Summary
If you’re looking to take your marketing strategy to the next level, consider investing in a video series. With the potential to increase engagement, build brand awareness, and drive conversions, video can be a powerful tool in your arsenal.
Contact us today to discuss your next video project and how we can help bring your vision to life. Let’s create something amazing together!
Article by Nicole Delgado 2023 | CMO | Explainer Video Company | Explainer Videos For Business
