Explainer videos have become a powerful tool for businesses aiming to simplify complex ideas, connect with their audience, and drive conversions. Whether you’re introducing a product, explaining a service, or sharing your brand story, these videos offer a clear and engaging way to communicate. But not all explainer videos are created equal — and choosing the right type can make all the difference.
In this guide, we’ll walk you through the different types of explainer videos businesses use, how each serves a unique purpose, and how to choose the best fit for your goals. Let’s dive into the world of explainer videos and how they can elevate your business communication strategy.
Animated Explainer Videos
Animated explainer videos are among the most popular formats for businesses. These videos use motion graphics and illustrations to visually explain a concept in a fun and approachable way.
Why businesses love them:
- They simplify complex ideas with ease
- Visuals can be customized to match your brand identity
- They can be entertaining, educational, and emotionally engaging
- No need for live actors, sets, or filming logistics
Common use cases:
- Introducing new software or digital products
- Explaining how a service works
- Breaking down a technical process for a general audience
Types of animation styles include:
- 2D animation for a flat, clean look
- 3D animation for depth and a modern touch
- Whiteboard animation for a hand-drawn, instructional vibe
- Motion graphics for abstract and data-heavy content
Animated videos often create a lasting impression, making them ideal for brand awareness campaigns and digital marketing.
Live-Action Explainer Videos
Live-action explainer videos use real people, settings, and objects to tell a story. They’re perfect when human connection and authenticity are key.
What makes live-action powerful:
- Viewers can see real faces, which builds trust
- Great for showcasing products, teams, or environments
- Effective in creating emotional resonance
- Suitable for brands that thrive on human interaction or storytelling
When live-action works best:
- Service-based businesses showing how they operate
- Product companies demonstrating features or usage
- Brands highlighting customer testimonials or behind-the-scenes culture
Live-action adds a layer of credibility and warmth that animations sometimes lack. However, it often requires a higher production budget due to filming, location, and talent costs.
Screencast and Demo Explainer Videos
These explainer videos are typically screen recordings that walk viewers through a digital product, software interface, or website. They’re straightforward, informative, and practical.
Benefits of screencasts:
- Ideal for product tutorials or onboarding
- Easy to create with basic screen recording tools
- Emphasizes usability and clarity
- Saves time for customer support teams by answering FAQs visually
Use them for:
- Step-by-step how-tos
- Highlighting key features of apps or software
- Training internal teams on new platforms
Screencast videos may not be flashy, but they shine when clarity and utility matter most. Adding voiceover and annotations can boost their effectiveness even more.
Comparing Explainer Video Types
Here’s a simple breakdown to help you decide which type of explainer video best fits your business needs:
| Video Type | Best For | Style | Production Effort | Engagement Level |
| Animated Video | Abstract ideas, digital products | 2D/3D, motion graphics | Moderate to high | High |
| Live-Action Video | Human connection, services | Real people/locations | High | High |
| Screencast Video | Product walkthroughs | Screen recordings + voiceover | Low | Medium |
| Whiteboard Video | Education, step-by-steps | Hand-drawn animation | Moderate | Medium |
| Typography Video | Explaining stats or quotes | Moving text | Low to moderate | Medium |
| Hybrid Video | Mixing live and animation | Combo approach | High | High |
Other Notable Types of Explainer Videos
Besides the big three, there are a few more types that businesses often find useful. Each has its own charm and purpose.
Whiteboard Animation:
This style mimics someone drawing on a whiteboard in real time. It’s perfect for storytelling, teaching, or breaking down step-by-step processes.
Kinetic Typography:
Uses animated text to convey ideas, often paired with voiceovers and music. It’s a good choice for quote-heavy or stat-driven messages.
Hybrid Videos:
Combine live-action with animation, offering the best of both worlds. Think of a real spokesperson walking through a scene with animated infographics appearing alongside them.
Stop Motion:
Takes a series of photos to create movement, often used for quirky, artistic, or niche product promotions. It’s unique but time-intensive.
Testimonial Explainers:
Customer testimonials blended with explainer visuals can boost credibility while informing the viewer.
Each type offers something unique — the key is matching the format with your message and audience.
Frequently Asked Questions
What is the most effective type of explainer video?
Animated explainer videos are often considered the most versatile and effective. They’re visually engaging and can simplify complex topics. However, effectiveness depends on the goal — for trust-building, live-action might outperform animation.
How long should an explainer video be?
The sweet spot is typically between 60 to 90 seconds. Short enough to maintain attention, but long enough to deliver a clear message.
Are explainer videos expensive to produce?
It varies by type. Screencasts are low-cost, while animated or live-action videos may require a budget for scripting, voiceover, and editing. Many businesses find the ROI justifies the initial cost.
Can explainer videos improve SEO?
Yes. Embedding videos on landing pages increases dwell time and can reduce bounce rates. Optimizing video titles, descriptions, and transcripts helps search engines understand the content.
Do I need professional help to make an explainer video?
For polished animation or live-action, yes. But simple screencasts or whiteboard-style videos can be done in-house with basic tools.
Wrapping It All Up: Choosing the Right Explainer Video
Explainer videos are more than just trendy content—they’re essential storytelling tools that help your audience understand, connect, and act. Whether you’re breaking down a service, promoting a new product, or simply introducing your brand, there’s a type of explainer video that fits your needs.
Animated videos work best for delivering visual clarity and creative storytelling. Live-action brings warmth and human connection. Screencasts are your go-to for functionality and straightforward instruction. Other options like whiteboard, kinetic typography, and hybrid styles offer even more ways to get your message across.
Take a moment to reflect on what you want your audience to feel and learn. Think about your brand tone, your budget, and the platforms where your video will live. From there, choosing the right explainer video becomes a strategic decision that brings clarity, not confusion.
Now that you understand the different types, you’re one step closer to creating content that not only informs but inspires. Whether you’re doing it yourself or partnering with a creative agency, use this guide as your foundation.
Want to take your business communication to the next level? Start mapping out your first explainer video today. With the right approach, your message will not just be heard — it’ll be remembered.