A video explainery, often simply called an “explainer video,” is a short, engaging video that breaks down a concept, product, service, or idea in a simple and digestible way. It usually runs between 60 seconds to 3 minutes and combines visuals, voiceover narration, and sometimes background music or text to drive a specific message home.
This format is often used by businesses, startups, educators, and content creators who want to capture attention quickly and clearly convey value without overwhelming their audience.
Here’s what a typical video explainery includes:
- A hook to grab attention within the first few seconds
- A brief explanation of the problem the viewer may face
- A clear introduction of the product, service, or idea
- Visuals that match the script and make abstract points more tangible
- A call-to-action (CTA) that tells viewers what to do next
Explainer videos are everywhere—from a homepage landing video, to YouTube ads, to training tutorials. Why? Because they work. People are busy, attention spans are short, and visuals are more memorable than long blocks of text.
Why Explainer Videos Work So Well
If you’ve ever watched a 90-second animation and felt like you just “got it,” that’s the magic of a well-done explainer video. They’re not just fun to watch—they’re strategically crafted to educate, convince, and convert. Here’s why they’re effective:
- Simplify complexity
Whether you’re introducing a new app, a financial concept, or a tech product, explainer videos break it down into bite-sized, easy-to-follow visuals and sound bites. - Boost retention
People retain up to 95% of information when they watch it in a video, compared to just 10% when reading text alone. - Increase conversions
Landing pages with explainer videos tend to convert better. Viewers are more likely to understand your offer and take action. - Enhance brand personality
A playful animation, a confident narrator, or even quirky music helps shape the tone of your brand and makes it more relatable. - Drive SEO and engagement
Google loves video. So does YouTube. Hosting a video on your site can increase time-on-page and improve search visibility. - Great for mobile users
Video explainery content is made for on-the-go viewing. Most users are watching content on their phones, and video is far more thumb-stopping than paragraphs.
Types of Video Explainery Styles
Depending on your audience and goal, your explainer video might take on a different tone or format. Let’s break down the common styles you’ll come across:
- Whiteboard Animation
Simple, hand-drawn visuals that are “drawn” on-screen in real time. This is a classic format that feels educational and minimalistic. - 2D Motion Graphics
Flat animated characters, text, and graphics move across the screen to illustrate your points. Ideal for startups, SaaS, or financial services. - Live Action
Think actors, real settings, and direct-to-camera delivery. This style builds trust and is great for brands with a personal or human touch. - Screencast/Demo
Perfect for apps and software. These videos show exactly what the user interface looks like and walk viewers through the key features. - Kinetic Typography
Text that moves, spins, grows, or shrinks on the screen. Great when paired with voiceovers and used to highlight powerful phrases. - Hybrid/Mixed Media
Combines real-life footage with animated overlays or voiceovers. Great for adding flair without being overly cartoonish.
When and Where to Use Video Explainery Content
Knowing when to drop your explainer video is just as important as creating one. Timing and placement play a key role in maximizing its impact.
- Homepage or landing page
This is your first impression—showcase what you do and why it matters in under two minutes. - Social media ads
Short-form versions work wonders on Instagram, TikTok, or LinkedIn where scroll speed is fast. - Email campaigns
Including a thumbnail with a play button can increase click-through rates dramatically. - Sales presentations
Want to wow a potential client? Let the video do the talking. - Trade shows or booths
Set it on loop and let attendees get your pitch even if you’re talking to someone else. - Onboarding or training
Help new hires or users get up to speed quickly with visual walkthroughs.
Comparison Table: Explainer Video Styles
| Style | Strengths | Best For | Tone |
| Whiteboard Animation | Simple, cost-effective | Education, non-profits | Informative |
| 2D Motion Graphics | Slick, professional | Startups, tech, marketing | Energetic |
| Live Action | Human, personal | Testimonials, personal brands | Authentic |
| Screencast | Feature-focused, no frills | Software, apps | Practical |
| Kinetic Typography | Bold, attention-grabbing | Social ads, presentations | Impactful |
| Hybrid | Unique, flexible | Agencies, creatives, promotions | Modern |
FAQs About Video Explainery
What makes a good explainer video script?
A solid script focuses on the viewer’s problem, delivers a clear solution, and ends with a compelling call to action. It should be conversational, not too salesy, and easy to follow.
How long should an explainer video be?
Aim for 60–90 seconds for most uses. For more complex topics or tutorials, going up to 2–3 minutes is fine, but brevity keeps engagement high.
What’s the average cost to make one?
Prices vary widely depending on style and quality. A DIY version might cost very little, while a professionally animated video can range from $2,000 to $10,000 or more.
Do I need professional voiceover?
While it’s not a must, a polished voiceover lends authority and polish. It can also improve engagement if it matches your brand tone.
Can I use stock visuals or templates?
Absolutely, especially if you’re on a tight budget. Many platforms offer customizable templates that can still look professional with the right branding.
Where can I get one made?
You can work with a video agency, hire freelancers, or use DIY platforms like Powtoon, Vyond, Biteable, or Animaker.
Is animation better than live-action?
It depends on your message. Animation can simplify abstract ideas, while live action connects on a human level. Some brands even use both.
Conclusion: Is a Video Explainery Right for You?
If you’ve got a message to spread, a product to promote, or an idea to explain—chances are, a video explainery will help you do it faster, clearer, and more effectively. They’re not just “nice-to-have” assets anymore. They’re an essential tool in your digital storytelling toolkit.
Whether you go the animated route, film a live-action piece, or whip something up with a screencast, the goal is the same: cut the clutter, make it visual, and speak directly to your audience.
In a noisy world, clarity wins. And that’s exactly what a video explainery delivers.