How To Use Video to Increase Landing Page Conversions
Table of Contents
Do you want to increase the number of people who convert on your landing pages? If so, you should consider using video. According to recent data, adding video can increase conversion rates by up to 80%.
In this blog post, we’ll explain how you can use video to increase conversions on your landing pages. We’ll also share some tips for creating effective videos. So, if you’re looking for ways to boost your page’s performance, keep reading!
Using video on your landing page can be a great way to increase conversions. Video is a powerful medium that can help explain your product or service in a way that text simply can’t match.
A well-made explainer video can capture attention and communicate information in a way that is both efficient and engaging.
Top Tips On How To Use Video To Increase Landing Page Conversions:
When used correctly, video can be a powerful tool to increase conversions on your landing page. Here are a few tips on how to use video to increase landing page conversions:
1. Optimize your video thumbnails:
Your video thumbnail is the first thing people see when they come across your video in a search engine or on a social media site. Make sure your thumbnail is attention-grabbing and relevant to your video’s content.
2. Keep the video short and to the point:
People have short attention spans, so it’s important to make sure that your video is direct and concise. Getting your message across in a clear and concise manner will help keep people engaged and more likely to convert.
3. Use annotations and calls to action:
Annotations are small pieces of text that you can add to your video. They can be used to highlight key points or to call attention to a specific call to action. Adding annotations to your video can help guide viewers through your content and increase the likelihood of conversion.
4. Use an engaging and captivating story:
A good story can be a powerful way to keep people engaged with your video. Make sure that your story is interesting and relevant to your product or service. Using video to tell a story is a great way to connect with viewers on an emotional level and increase the chances of conversion.
5. Optimize your video for search engines:
Just like any other piece of content on your website, it’s important to optimize your video for search engines. This means including relevant keywords in the title, description, and tags. Optimizing your video will help it rank higher in search results and get more views, which can ultimately lead to more conversions.
6. Create transcripts of your videos:
If you don’t want to take the time to transcribe your videos, you can use a service like Rev.com to do it for you. Transcribing your videos makes them more accessible to people who are hard of hearing or who don’t speak English as their first language.
It also makes your videos more searchable, since transcripts are full of keywords.
By following these tips above, you can help your videos rank higher in search engine results and keep viewers engaged on your landing pages. So start optimizing your videos for SEO today!
Why Using A Landing Page Video Is A Good Idea
There are many benefits to incorporating video into your landing page. Video can help increase conversions by:
– Engaging potential customers: A video on your landing page can help to engage potential customers and explain your product or service in a way that text alone cannot.
– Educational : A video can also help to increase understanding of your product or service. By providing a visual explanation, potential customers can see exactly how your product or service works which can help increase conversion rates.
– Creating trust: A video on your landing page can also help to create trust with potential customers. Seeing a real person talking about your product or service can help create a sense of trust and credibility that may not be present with text alone.
– Boosting SEO: Video can also help boost your landing page’s SEO. Adding video to your landing page can help you rank higher in search engine results pages, which can lead to more traffic and conversions.
If you’re looking to increase conversion rates on your landing page, incorporating video is a great way to do so. Video can help engage potential customers, increase understanding of your product or service, create trust, and boost your landing page’s SEO. All of these factors can lead to more traffic and conversions for your business.
Types of Landing Page Video
There are many different types of videos that can be used on landing pages, each with their own unique benefits. Here are some of the most popular types of videos that can be used to increase conversions:
1. Explainer Videos
Explainer videos are short, usually 1-2 minutes in length, and are designed to explain a complex concept or product in a simple and easy to understand way. They typically feature animations and voiceovers, and often use humor to engage viewers.
2. Demo Videos
Demo videos show potential customers how your product or service works, and can be an extremely effective way to increase conversions. These videos should be around 2-3 minutes in length, and should clearly demonstrate the features and benefits of your offering.
3. Customer Testimonial Videos
Customer testimonial videos are a great way to build trust and credibility with potential customers. These videos feature real customers talking about their experience with your product or service, and can be extremely powerful in increasing conversions.
4. Product Videos
Product videos are similar to demo videos, but instead of showing how your product or service works, they focus on showcasing the features and benefits of your offering. These videos can be an effective way to increase conversions, especially if your product is complex or hard to understand.
5. Company Culture Videos
Company culture videos are a great way to connect with potential customers on a personal level. These videos showcase the people and culture behind your brand, and can help build trust and credibility.
Conclusion: How To Use Video to Increase Landing Page Conversions
So, just to recap you how to you use video to increase landing page conversions:
There are a few key things to keep in mind. First and foremost, make sure your video is high quality and relevant to the offer on the landing page. Keep your video short and sweet – viewers don’t want to watch a long, drawn out advertisement. And finally, test different videos to see what works best for your specific audience.
By following these tips and using video on your landing pages, you can expect an increase in conversion rates! Have you tried using video on your landing pages? What results did you see? Let us know in the comments below or contact us today for help increasing your website’s conversion rate with engaging videos that capture attention and convert browsers into buyers.
Article by Nicole Delgado 2022 | Marketing Manager | Explainer Video Company | Animated Explainer Video Production
Additional Resources:
