How To Use Explainer Videos At Public Events

How to Use Explainer Videos at Public Events

Public events provide an excellent opportunity for businesses to showcase their products or services to a wide range of potential customers. However, with so many businesses vying for attention, it can be challenging to stand out in the crowd. One effective way to capture the attention of attendees is through the use of explainer videos. In this article, we’ll explore how explainer videos can be used at public events to boost engagement and ROI.

Why Use Explainer Videos at Public Events?

Before diving into the specifics of how explainer videos can be used at public events, it’s essential to understand why they’re such an effective tool for engaging with attendees. Here are a few reasons why explainer videos are a must-have at public events:

They’re attention-grabbing: Animated explainer videos use animation to convey information in an engaging and visually appealing way. This makes them more likely to capture the attention of attendees who may be distracted by the many other businesses and activities at the event.

They’re easy to understand: Explainer videos use simple language and clear visuals to explain complex ideas. This makes them an excellent tool for conveying information to attendees who may not be familiar with your product or service.

They’re shareable: Attendees are more likely to share a well-made explainer video with their social networks than a brochure or other promotional material. This can help increase your brand’s reach and generate buzz around your business.

Types of Explainer Videos Used for Public Events

There are several types of explainer videos that businesses can use at public events. The type of video that you choose will depend on your goals and the nature of your business. Here are a few popular types of explainer videos:

Product demos:

These videos showcase your product in action, highlighting its key features and benefits. They’re an excellent tool for demonstrating the value of your product to potential customers.

How-to videos:

These videos explain how to use your product or service. They’re a great way to provide value to attendees by teaching them something new.

Brand videos:

These videos tell the story of your brand, explaining who you are, what you do, and why you do it. They’re an excellent tool for building brand awareness and establishing a connection with attendees.

Styles of Animated Videos for Public Events

Animated videos can be an effective tool to engage and communicate with attendees at public events. When it comes to choosing the right style of animated video for a public event, there are a few factors to consider, such as the type of event, target audience, and overall brand message. Here are some popular styles of animated videos for public events:

Motion Graphics Animation:

Motion graphics animation is a style that uses simple graphics and shapes to create visual movements and transitions. It’s often used for data visualization, infographics, and explainer videos.

At public events, motion graphics animation can be used to create visually stunning displays that attract attention and communicate important information in an engaging way.

This style is particularly effective when the goal is to explain complex ideas or data in a simplified and visually appealing manner.

Whiteboard Animation:

Whiteboard animation is a popular style that involves hand-drawn illustrations on a whiteboard or similar surface. This style can be highly engaging and is often used for educational or instructional videos.

At public events, whiteboard animation can be used to explain concepts or processes in a visually interesting way. The style is highly effective for retaining the audience’s attention, as it’s easy to follow and has a natural flow that mimics the process of learning.

Animated Explainers:

Animated explainers are a type of animated video that provides a clear and concise explanation of a product, service, or idea. This style of animation is highly versatile and can be used for a wide range of industries and purposes.

At public events, animated explainers can be used to introduce a new product or service to attendees, communicate the benefits of a company, or highlight a particular feature.

They can be highly effective when it comes to breaking down complex ideas and making them easily understandable to a wide audience.

Stop-Motion Animation:

Stop-motion animation involves creating a sequence of images by manipulating physical objects, such as clay, paper cutouts, or puppets.

It’s often used for creating a handmade, tactile look and feel that’s unique and attention-grabbing. At public events, stop-motion animation can be used to create a fun and interactive display that attendees can engage with.

It’s particularly effective for creating a sense of nostalgia and capturing the attention of a wide audience.

Animated Infographics:

Animated infographics combine animation and data visualization to create visually appealing and informative displays.

At trade shows etc, animated infographics can be used to highlight key data or statistics related to a company, industry, or cause. They’re highly effective for capturing the attention of attendees and communicating complex information in a clear and engaging way.

The style can be adapted to fit a wide range of design aesthetics and can be highly impactful in generating interest and engagement at public events.

How to Use Explainer Videos at Public Events

Now that we’ve covered why explainer videos are an effective tool for engaging with attendees and the types of videos that businesses can use, let’s dive into how to use them at public events. Here are a few tips:

Choose the right location: The location of your explainer video booth is critical. You want to choose a high-traffic area where attendees are likely to stop and watch. Consider setting up near the entrance or in a central location where attendees will be walking by frequently.

Make it interactive: Consider adding an interactive element to your explainer video booth to make it more engaging for attendees. This could include a quiz related to your product or service, a game that attendees can play, or a VR experience.

Keep it short: Attendees at public events are often pressed for time and have many other activities vying for their attention. Keep your explainer videos short and to the point, ideally no more than 2-3 minutes.

Provide a call to action: Make sure to include a call to action at the end of your explainer videos, such as encouraging attendees to visit your website, sign up for your newsletter, or schedule a demo of your product or service.

Measuring the ROI of Explainer Videos at Public Events

As with any marketing activity, it’s essential to measure the ROI of using explainer videos at public events. Here are a few metrics that you can use to track the success of your explainer video campaign:

Booth traffic:

One of the most straightforward metrics to track is the number of attendees who stop by your explainer video booth. This will give you a sense of the overall interest in your product or service.

Video views:

You can track the number of views of your explainer videos to determine how many people watched your videos. This will give you an idea of how engaged attendees were with your content.

Engagement:

Look for signs of engagement from attendees, such as comments or questions. This will give you an indication of how well your explainer videos are resonating with your target audience.

Conversions:

Finally, track the number of attendees who took action after watching your explainer videos, such as visiting your website or scheduling a demo. This will give you a sense of the overall ROI of your explainer video campaign.

By tracking these metrics, you’ll be able to determine the effectiveness of your explainer video campaign at public events and make adjustments as needed to improve your ROI.

Conclusion: How to Use Explainer Videos at Public Events

In conclusion, explainer videos are an effective tool for engaging with attendees at public events. They’re attention-grabbing, easy to understand, and shareable, making them an excellent tool for building brand awareness and generating buzz around your product or service.

By choosing the right location, making your booth interactive, keeping your videos short, and providing a clear call to action, you can maximize the impact of your explainer video campaign.

Finally, by tracking metrics such as booth traffic, video views, engagement, and conversions, you can measure the ROI of your campaign and make adjustments as needed to improve your results.

FAQs Using Explainer Videos at Public Events

Here are 5 frequently asked questions (FAQs) about using explainer videos at public events:

What type of content should I include in my explainer video for a public event? Answer: Your explainer video should include content that highlights the unique value of your product or service, and communicates it in a clear and concise manner. Depending on the type of product or service you offer, you may want to focus on specific features, use cases, or benefits. The goal is to make it easy for attendees to understand what your product or service does, and how it can benefit them.

How long should my explainer video be for a public event? Answer: Ideally, your explainer video should be no longer than 2-3 minutes. Attendees at public events are often pressed for time and have many other activities vying for their attention. Keeping your video short and to the point will make it more likely that attendees will stop and watch.

Should I include a call to action in my explainer video for a public event? Answer: Yes, you should always include a call to action in your explainer video for a public event. This could be as simple as encouraging attendees to visit your website, sign up for your newsletter, or schedule a demo of your product or service. The goal is to provide a clear next step for attendees who are interested in learning more.

How do I measure the ROI of my explainer video campaign at a public event? Answer: There are several metrics that you can use to measure the ROI of your explainer video campaign at a public event. These include booth traffic, video views, engagement, and conversions. By tracking these metrics, you’ll be able to determine the effectiveness of your campaign and make adjustments as needed to improve your results.

How can I make my explainer video booth more engaging for attendees at a public event? Answer: There are several ways to make your explainer video booth more engaging for attendees at a public event. Consider adding an interactive element to your booth, such as a quiz related to your product or service, a game that attendees can play, or a VR experience. You could also provide samples or giveaways related to your product or service to entice attendees to stop by.

Finally, make sure to choose a high-traffic location for your booth and use eye-catching signage to draw attendees in.

If you need help getting started or would like us to produce an explainer video for your next trade show, contact us today.

We’d be happy to share our expertise and help you create a video that engages your customers and drives results.

Article by Nicole Delgado 2023 | CMO | The Explainer Video Company – Animated Marketing Videos