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Nonprofit Explainer Videos: Maximizing Impact and Engagement
Running a non-profit organization is a process full of ups and downs. Whatever cause stands behind your organization, it can be difficult to find the right channel and message for the masses.
However, there are ways to market a non-profit organization that can lead to significant change in your community, country, or even the world. The only question is, how do you get noticed and how do you bring in new donors to support your cause?
The answer is simple – use explainer video services. It might seem silly that an animated video can help a serious organization prosper but that’s where we’re at right now.
With people’s attention span getting shorter and shorter, it is important to catch attention and retain it as much as possible when sending out a message. That is what explainer video production allows you to do. With that said, here’s how you can market your non-profit organization and benefit from the growth of the video marketing industry.
The Growth of the Video Marketing Industry
Recent findings show that 86% of businesses use videos in their content and marketing strategies, which results in a significant increase in conversions. This number has grown up by 1% compared to 2020 and over 20% compared to the years before. What this means is that video content is becoming more and more popular online.
The same source reveals that 94% of marketers agreed that videos helped their audience understand their product or service at a deeper level.
Moreover, 43% of them reported that the use of videos on their website reduced the number of product support calls their team has received.
This goes to show that video content can be used in numerous ways beyond just ads and marketing. Not only is it useful for attracting audiences and promoting your business but it can be extremely helpful in increasing user understanding, bettering customer service, and boosting overall customer satisfaction.
If you think about it, watching videos is far more enjoyable than reading textual content. It requires less focus and effort which increases the chances of people actually sticking around your website long enough to take a certain action. There is no doubt that video is one of the most powerful tools for communicating with your audience.
However, the best thing about video content is that it can be used for pretty much anything. Video content is being leveraged in nearly every single industry in the world. It can be adjusted to fit any niche, especially if you opt for animated marketing videos, which we will discuss in depth below.
How to Market a Non-Profit Organization
As you already know, a non-profit organization is a legal entity that operates for a collective, public, or social benefit instead of aiming to generate profit. However, that doesn’t mean a non-profit does not need to earn any money.
In fact, these organizations often need large sums of money to support their cause, fund marketing efforts, and boost awareness in the world or in their local community.
Therefore, the way you market your non-profit organization is going to play a significant role in how well it performs. Keep in mind that marketing helps your organization spread the message, bring in new donors and thus secure more revenue, showcase your success and promote current donors, as well as create stronger relationships with government agencies and related organizations.
There are even more benefits to marketing a non-profit organization such as gaining more exposure in media, reaching a wider audience, as well as raising awareness about important news and events your organization is involved with. With that said, here are a couple tips on how to market your non-profit organization:
#1 Create a Website
First and foremost, your non-profit organization needs to have a website to operate. Not much can be achieved these days without a good website and an established online presence.
If you don’t have the budget for a professionally built website, you can always use one of the ready-made templates from Wix or Squarespace to make your site look professional. Keep in mind that the website should be well-organized, easy to navigate, and filled with informative content, including cartoon explainer videos which we will discuss below.
#2 Leverage Social Media
Once you have your website up and running, you need to drive traffic to it and promote your cause. To do so, your organization has to leverage the power of social media. Your presence on social media will play a crucial role in raising awareness and building a community around your organization.
Therefore, make sure to leverage social networks such as Facebook, Instagram, and Twitter, which can help you reach a larger number of people and spread your message more efficiently.
#3 Use Video Content
Finally, make sure to include video content in your marketing efforts. Business explainer videos should be placed both on the website and social media pages of your non-profit organization.
Keep in mind that you can use video content for a number of purposes, from promoting a cause or an event, boosting awareness, to explaining key terms and beliefs within your organization. If you don’t know how to make explainer video animation work, you can always use an explainer video online maker or hire an explainer animation agency to assist you.
#4 Blog Consistently
Last but not least, make sure to put out content on a regular basis to ensure your organization builds a good SEO ranking and a good reputation. On top of video content, create blogs and articles around your mission and activities.
This will keep your audience informed about what you’re doing, as well as show them that you’re in it for the long run. Besides, having plenty of content on your website and social media pages will show potential donors that you’re serious about the cause you promote, meaning you will be more likely to land sponsorships and donations.
The Benefits of Using Nonprofit Explainer Videos For Your Organization
Now that you know how to market your non-profit organization, let’s look at the benefits of using animated explainer videos out there. As the explainer video definition states, an explainer video is a short video clip that focuses on presenting certain topics and ideas, as well as promoting non profit services, events, or any other cause.
Explainer videos are exceptionally useful because you can turn them into anything you imagine. On top of that, these videos include fun illustrations and animations that will retain people’s attention and help them visualize your message. Reading thousands of words about an organization can be time consuming and straight up boring.
However, if you present your audience with a short, fun, and informative explainer clip, they will be more likely to sit through it and actually enjoy the content they’re watching. With that said, here are four benefits of using animated marketing videos in your business/organization:
#1 Always Have Good Content Ready to Go
As they say, content is king and without it you cannot promote your message online. That means you need to have high quality and informative content ready to be published on a regular basis. What’s great about explainer videos is that they can make up for the majority of this content.
These videos are so versatile that they can be used for numerous purposes. For example, each article you write can be turned into an explainer video that is quicker to watch and easier to follow. Your audience will appreciate this effort and you will definitely see results in return.
#2 People Love Video More than Blogs
One of the biggest benefits of using explainer videos is that you will be creating content your audience is going to love. Explainer videos allow you to put content out there that people will enjoy. That will immediately make them feel more connected to your mission and the organization behind it.
#3 Fun Way to Present Information
Animated videos are a fun way to present information, no matter what topic we’re talking about. Even if you’re presenting the world’s most boring report, you can make it fun and entertaining with video animations and illustrated content. No doubt about it!
#4 Raise Awareness and Encourage Action
Last but not least, the main reason why you should include explainer videos in your content is to raise awareness about your organization and the message you are trying to send out. This will allow you to dominate in your industry or niche, as well as leave an impact on your community.
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Overall, nonprofit explainer videos can help you diversify the content on your non profit website and present information in a more entertaining and engaging way.
Even if you don’t know how to make your own animated explainer videos, you can always hire an animated video agency to get the job done for you.
Don’t forget that incorporating animated videos in your overall strategy is a great way to reach more people in any location you wish to target.
FAQs
Q: What is an explainer video?
A: An explainer video is a short, animated or live-action video that explains a concept, product, or service in a simple and engaging way.
Q: How can explainer videos benefit my non-profit organization?
A: Explainer videos can benefit your non-profit organization in a number of ways, including raising awareness about your cause, educating your audience about your programs and services, increasing engagement and donations, and establishing trust and credibility with your stakeholders.
Q: What types of non-profit organizations can benefit from explainer videos?
A: Virtually any type of non-profit organization can benefit from explainer videos, regardless of size or cause. For example, a charity could create an explainer video to showcase the impact of their donations, while a non-profit advocacy group could create a video to explain their mission and goals.
Q: What topics should I cover in my nonprofit explainer videos?
A: The topics you cover in your explainer video will depend on your non-profit organization and your audience. Some ideas include explaining your mission and goals, showcasing your programs and services, highlighting success stories and impact, and inviting viewers to donate or get involved.
Q: How long should my nonprofit explainer video be?
A: The length of your explainer video will depend on the topic and the attention span of your audience. In general, shorter videos (1-3 minutes) tend to perform better, but some topics may require longer videos (up to 5 minutes or more).
Q: How often should I create new nonprofit explainer videos?
A: The frequency of your explainer video releases will depend on your resources and the expectations of your audience. Ideally, you should aim to create new videos on a consistent schedule, such as once a quarter or once a year.
Q: How can I measure the success of my nonprofit explainer videos?
A: You can measure the success of your explainer videos by tracking metrics such as views, engagement (likes, comments, shares), click-through rates, conversion rates, and more. You can also ask for feedback from your audience to see what they liked and didn’t like about your videos.
Q: What equipment do I need to create an explainer video?
A: You don’t need expensive equipment to create an explainer video. A smartphone with a good camera and microphone, a script or storyboard, and basic editing software can be enough to get started. As you grow, you can invest in more professional equipment and software.
Contact us today to discuss your next nonprofit explainer video project and how we can help bring your vision to life. Let’s create something amazing together!
Article by Nicole Delgado 2022 | Article Writer | The Explainer Video Company — Animated Video Production For Business
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