Benefits of B2B Explainer Videos for Your Business
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Explainer videos have become an integral part of modern marketing and business communication strategies. With the rise of digital media, businesses have found innovative ways to grab the attention of potential customers and explain their products and services in a fun and engaging manner.
The use of animated explainer videos, in particular, has become increasingly popular, especially in B2B (business-to-business) marketing. In this article, we’ll discuss the benefits of using explainer videos for business, the process of animated video production, and how B2B explainer videos can help you achieve your marketing and communication goals.
Why Use Explainer Videos for Business?
In today’s digital age, customers have access to an overwhelming amount of information, and they expect to receive it quickly and in a way that is easy to understand.
This is where explainer videos come into play – they are designed to succinctly and effectively communicate a company’s message in an engaging and memorable way. Here are a few key benefits of using explainer videos for your business:
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Increased Engagement and Retention:
Animated explainer videos are known for their ability to engage and captivate audiences. By combining visuals, audio, and animation, explainer videos hold viewers’ attention and increase the chances that they will remember your message.
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Better Understanding of Products and Services:
Explainer videos help simplify complex concepts and ideas, making it easier for customers to understand your products and services. This is especially important for B2B businesses where the products and services offered are often technical or complicated.
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Improved SEO (Search Engine Optimization):
Incorporating explainer videos into your website can improve your SEO and help your website rank higher on search engines like Google. Videos are considered high-quality content, and search engines give priority to websites that regularly produce high-quality content.
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Increased Conversion Rates:
Studies have shown that websites with explainer videos have a higher conversion rate compared to those without. This is because explainer videos provide potential customers with a more comprehensive understanding of your products and services, leading to more informed buying decisions.
The Animated Video Production Process
The process of creating an animated explainer video can be broken down into several steps:
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Concept and Script Development
The first step in the animated video production process is to develop the concept and script for your video. This includes identifying your target audience, determining the key message you want to convey, and creating a script that effectively communicates your message.
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Storyboarding
Once the concept and script are in place, the next step is to create a storyboard. A storyboard is a visual representation of your video, outlining the key scenes, animations, and audio elements. This helps to bring your video concept to life and ensure that everyone involved in the production process is on the same page.
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Voice Over Recording
Once the storyboard is complete, the next step is to record the voice over. The voice over is the audio that accompanies the visual elements of your video, and it’s essential to choose a voice actor who can effectively communicate your message.
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Animation and Visual Design
With the voice over recorded, the next step is to animate the visual elements of your video. This is where the storyboard comes to life, and the key scenes, animations, and audio elements are brought together to create a seamless and engaging video.
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Post-Production
The final step in the animated video production process is post-production. This includes editing, color correction, sound design, and finalizing the video.
Using Animated Elements in B2B Explainer Videos
Animated elements can help make your B2B explainer video more engaging and memorable. By using a combination of animation, graphics, and text, you can effectively convey your message and simplify complex ideas.
Here are a few tips to help you create an engaging and effective B2B explainer video using animated elements:
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Use Clear and Simple Animation
When it comes to animation, simple is often better. Use clear and simple animation techniques to keep the focus on your message and make sure that your target audience can easily follow along.
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Use High-Quality Graphics
Graphics play an important role in your B2B explainer video. Make sure that your graphics are high-quality and professional-looking. This will help ensure that your video is memorable and engaging.
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Use Text Effectively
Text is an important component of any explainer video. Use text sparingly and make sure that it’s easy to read. Avoid using too much text, as this can be overwhelming for your target audience.
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Use Color and Imagery to Reinforce Your Message
Color and imagery can be powerful tools to help reinforce your message and make your explainer video more engaging. Make sure to choose colors and imagery that are relevant to your brand and message.
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Make Your Animation Relevant to Your Target Audience
Finally, make sure that your animation is relevant to your target audience. Use animation that speaks to your target audience’s interests and concerns, and make sure that it’s relevant to your message.
B2B Explainer Videos: Maximizing their Potential for Your Business
B2B explainer videos are a powerful tool for businesses to communicate their products and services to other businesses. They allow companies to simplify complex ideas and make them accessible to a wider audience, ultimately leading to increased engagement and conversion rates.
Here are a few tips to help you maximize the potential of your B2B explainer videos:
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Know Your Target Audience
To effectively communicate your message, it’s essential to understand your target audience. Who are they? What do they care about? What are their pain points? Knowing the answers to these questions will help you tailor your message and create a video that resonates with your target audience.
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Keep it Simple and to the Point
When it comes to B2B explainer videos, less is often more. Keep key messages simple, straightforward, and to the point. Avoid using industry jargon and technical terms that your target audience may not be familiar with. Instead, focus on the key benefits of your products and services and how they can solve your target audience’s problems.
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Use High-Quality Visuals
The visual elements of your explainer video are just as important as the audio. Make sure that the animation and design of your video are professional and of high quality. This will help ensure that your video is memorable and engaging.
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Tell a Story
People are naturally drawn to stories, and B2B explainer videos are no exception. Use your video to tell a story that connects with your target audience and conveys your message in a memorable and engaging way.
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Make it Shareable
Finally, make sure that your B2B explainer video is easily shareable. Share it on your website, social media channels, and with your network. The more people that see your video, the more impact it will have.
10 Ways B2B Companies Can Use Explainer Video
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Product Demos:
Showcase the features and benefits of your product through a demo video.
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Onboarding New Customers:
Use explainers to help new customers get up and running with your product.
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Customer Testimonials:
Show real customers sharing their positive experiences with your product.
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Company Story:
Share your company’s history, mission, and values with a company story video.
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Industry Education:
Educate your target audience about your industry, the challenges it faces, and how your product solves those challenges.
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Sales Enablement:
Utilize explainer videos to train your sales team and equip them with the knowledge they need to sell your product effectively.
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Trade Show Booth:
Use explainer videos in your trade show booth to attract visitors and demonstrate your product.
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Website Homepage:
Show an explainer video on your homepage to quickly communicate the value of your product to visitors.
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Email Marketing:
Try explainer videos in your email marketing campaigns to increase engagement and conversions.
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Social Media:
Share explainer videos on social media to reach a wider audience and drive traffic back to your website.
Explainer videos can be a highly effective tool for B2B companies to communicate their message and educate their target audience. Whether you’re showcasing your product, telling your company story, or educating your industry, explainer videos can help you achieve your goals and drive business success.
How Explainer Videos Play A Crucial Role In The Customer Journey
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Awareness:
The primary role of explainer videos in awareness is to introduce your company, product, or service to a target audience that may not have heard of it before. Explainers can be used to create initial interest and to provide an overview of your offerings in a clear and concise manner.
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Interest:
Once a target audience is aware of your company, product or service, the next step is to generate interest and engagement. Explainer videos can be used to demonstrate the unique benefits of your product, the problems it solves, and how it differs from the competition.
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Consideration:
At the consideration stage, your target audience is weighing the pros and cons of your product or service. Explainer videos can be used to provide additional information and to answer any questions a target audience might have. They can also be used to emphasize key features, benefits, and differentiators.
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Action:
The action stage is where you want your target audience to take a specific action, such as making a purchase or filling out a form. Explainer videos can be used to provide a clear call-to-action and to drive conversions.
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Retention:
Explainer videos can be used to retain customers and ensure they have a positive experience with your product or service. They can be used to provide ongoing training, support, and to address any potential issues. Additionally, they can be used to demonstrate new features, updates, and to reinforce the value of your product over time.
As you can see from the above, explainer videos play a crucial role in the entire customer journey, from awareness to retention. By providing clear, concise, and engaging information, they can help B2B companies to attract and retain customers, build brand awareness, and drive conversions.
From product demos and onboarding to trade show booths and email marketing, the versatility and impact of explainer videos make them a valuable tool for any B2B company looking to succeed in today’s fast-paced business landscape.
B2B Explainer Videos for Your Business: Conclusion
Explainer videos for B2B (Business-to-Business) are a useful asset for companies seeking to disseminate information about their offerings to other businesses by combining visuals, audio, and animation, explainer videos engage and captivate audiences, making complex ideas accessible and memorable.
Whether you’re looking to increase engagement, improve your SEO, or drive conversions, animated video production can help you achieve your marketing and communication goals.
Article by Nicole Delgado 2023 | CMO | Explainer Video Company | Animated Explainer Videos For Business
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