Animated Explainer Videos for Business
Table of Contents
So why animated explainer videos for business? Animated video production has become an increasingly popular medium for businesses to communicate their message to their target audience. One specific type of animated video that has gained popularity in recent years is the animated explainer video. These videos are used to educate, inform, and persuade viewers about a product, service, or concept in a fun and engaging way.
In this article, we will explore the benefits of using animated explainer videos for business, the process of creating an animated explainer video, and the different types of animated explainer videos available.
The Benefits of Animated Explainer Videos for Business
Animated explainer videos offer a variety of benefits for businesses. Firstly, they are incredibly engaging and can help capture the viewer’s attention. The use of animation and visuals makes it easy for viewers to understand complex concepts and retain information.
Secondly, animated explainer videos can be used across various platforms, such as websites, social media, and email marketing campaigns. This means that businesses can reach a wider audience and improve their chances of converting viewers into customers.
Thirdly, animated explainer videos can help establish a brand’s personality and voice. The use of animation and visuals allows businesses to create a unique and memorable video that stands out from the competition.
When Were Animated Explainer Videos First Used In Business?
The first businesses to adopt animated explainer videos were technology companies and startups. These businesses were looking for ways to simplify complex product offerings and business concepts for potential customers and investors.
Animated explainer videos provided them with an effective and engaging way to explain their products and services in a way that was easy to understand, memorable, and entertaining.
In the early days of animated explainer videos, they were primarily used to explain software and technology products, such as mobile apps and cloud-based services.
As the popularity of animated explainer videos grew, more and more businesses across different industries began to realize the benefits of using this format to explain their products and services. Today, animated explainer videos are widely used by a variety of businesses, including healthcare providers, financial institutions, e-commerce companies, education providers, and non-profit organizations.
The Process of Creating an Animated Explainer Video
The process of creating an animated explainer video can be broken down into several steps:
-
Scripting
- The first step in creating an animated explainer video is to write a script. The script should clearly and concisely explain the product, service, or concept that the video is trying to communicate. It should also include a call to action that encourages viewers to take the next step.
-
Storyboard
Once the script is complete, the next step is to create a storyboard. A storyboard is a visual representation of the script that shows how the animation will flow and what the visuals will look like.
-
Design and animation:
After the storyboard is complete, the design and animation process begins. This is where the characters, backgrounds, and other visual elements are created and animated to bring the storyboard to life.
-
Voiceover and sound effects:
The final step is to add a voiceover and sound effects to the animation. The voiceover should match the tone of the animation and clearly convey the message of the video.
Different Types of Animated Explainer Videos
There are several different types of animated explainer videos that businesses can use, each with their own unique style and purpose. Some of the most popular types include:
Whiteboard explainer videos:
These videos use the animation style of a hand drawing on a whiteboard to explain a concept. They are often used to explain complex ideas in a simple and easy-to-understand way.
2D animated explainer videos:
These videos use 2D animation to create a more traditional animated look. They are often used for product demos, tutorials, and other types of business videos.
3D animated explainer videos:
These videos use 3D animation to create a more realistic and lifelike animation. They are often used for product demos, virtual tours, and other types of business videos.
Live-action explainer videos:
These videos use a combination of live-action footage and animation to create a unique and engaging video. They are often used for product demos, tutorials, and other types of business videos
Top 7 Businesses That Benefit from Using Animated Explainer Videos and the Reason Why
Animated explainer videos are widely used by a variety of businesses to explain their products, services, or concepts in a simple, engaging, and visually appealing way. Some of the common types of businesses that use animated explainer videos are:
Technology companies
– to explain complex technical concepts or to showcase their products in an interactive way.
Healthcare providers
– to educate patients on medical procedures, treatments, or diseases in a non-intimidating way.
E-commerce companies
– to explain the features and benefits of their products and services to potential customers.
Financial institutions
– to educate clients on financial products, services, and investments.
Startups
– to pitch their ideas, explain their business models, and attract investors.
Non-profits
– to create awareness about their cause and to encourage people to support their mission.
Education providers
– to explain their courses, programs, and educational concepts to potential students.
The main reason why businesses use animated explainer videos is to simplify complex ideas and to engage their target audience in a visually appealing way, which can help to improve brand recall and conversion rates.
Top 20 Categories for Business Explainer Videos
Sales videos:
Aim to persuade potential customers to purchase a product or service.
Product demos:
Demonstrate the features and benefits of a product to potential customers.
How-to/tutorial videos:
Provide step-by-step instructions for using a product or service.
Animated explainer videos:
Use animation to explain complex concepts or products in an engaging and easy-to-understand way.
Corporate videos:
Highlight the values, vision, and mission of a company and its products or services.
Customer testimonials:
Feature real customers sharing their experiences with a product or service.
Promotional videos:
Promote a product or service in an engaging and attention-grabbing way.
Training videos:
Provide training on a specific product, service, or skill.
Explanatory animations:
Use animation to provide an in-depth explanation of a concept or process.
Overview videos:
Provide a broad understanding of a product, service, or concept.
Onboarding internal videos:
Guide new employees or customers through the process of using a product or service.
Whiteboard animations:
Use a virtual whiteboard and illustrations to explain complex concepts in an engaging and easy-to-understand way.
Marketing videos:
Aim to increase brand awareness and generate leads by promoting products or services.
Instructional videos:
Teach specific skills or processes.
Animated presentations:
Use animation to present information in an engaging and visually appealing way.
Process animations:
Use animation to show how a process or system works.
Service explainer videos:
Explain the benefits and features of a service offered by a company.
Infographic videos:
Use infographics and animation to present information in a visual and easy-to-understand format.
Benefits/feature videos:
Highlight the key benefits and features of a product or service to potential customers.
FAQS
How much does an animated explainer video cost?
The price of an animated explainer video is determined by the intricacy of the animation, the video’s duration, and the expertise of the animators. It could range from several thousand to several tens of thousands of dollars.
How can animation video be used for business?
Animation videos can be used for a variety of business purposes, including product demonstrations, customer testimonials, marketing and promotional campaigns, employee training, and more.
What is the most suitable style of explainer video for your business?
The best explainer video style for your business will depend on your specific needs and target audience. Some popular styles include whiteboard animation, 2D animation, 3D animation, live-action, and motion graphics.
How animated videos benefit businesses?
Animated videos can help businesses by improving brand awareness, engaging and educating customers, and increasing sales and conversions.
How does animation attract an audience?
Animation can attract an audience by using engaging visuals, motion graphics, and sound effects to make a message more memorable and impactful.
Can you monetize animated videos?
Yes, animated videos can be monetized by selling them to businesses, charging for licensing, or through advertising revenue on platforms such as YouTube.
How much is a 30 second explainer video?
The cost of a 30 second explainer video can vary, but it is typically between $2,000 and $10,000.
What is the cost of a 60-second explainer video?
The cost of a 60 second explainer video can range from $3,000 to $15,000 or more, depending on the complexity of the animation.
What are the disadvantages of animation?
Some disadvantages of animation include the high cost of production, the time required to create high-quality animation, and the need for specialized skills and software.
Whats better for business animation 2D or 3D animated videos?
The best choice for business animation depends on audience, budget, and purpose. 2D animation is affordable, flexible and good for simple to complex animations, while 3D animation offers a more immersive experience, but is more expensive and requires specialized skills. A good provider can guide the decision.
How does animation help in marketing?
Animation can help in marketing by making a message more memorable and impactful, improving brand awareness, and increasing engagement and conversions.
Conclusion: Animated Explainer Videos for Business
Animated explainer videos are a powerful tool for businesses to effectively communicate their message and showcase their products or services.
Animated video production and explainer video production have advanced significantly in recent years, allowing for the creation of high-quality, engaging animated explainer videos. These videos can be used for a variety of purposes, such as promoting a product, educating customers, or explaining a complex concept.
Overall, animated explainer videos are a valuable addition to any business’s marketing strategy, helping to increase brand awareness, drive sales, and improve customer engagement.
As the demand for video content continues to grow, businesses that invest in animated explainer videos will be well-positioned to capture the attention of their target audience and stand out in a crowded marketplace.
Article by Nicole Delgado 2023 | CMO | Explainer Video Company | Animated Explainer Videos For Business
Related Articles:
https://explainervideoproduction.com/best-20-youtube-alternatives/
https://explainervideoproduction.com/ai-in-marketing/
https://explainervideoproduction.com/how-much-does-an-explainer-video-cost-in-2024/
