Creating a compelling explainer video script isn’t just about tossing words together. It’s about crafting a clear, engaging story that holds your viewer’s attention from the first second to the last. Whether you’re explaining how a product works, introducing a new service, or simplifying a complex idea, the script is the backbone that guides everything—tone, visuals, pacing, and the call to action.
In this guide, you’ll learn how to write explainer video scripts that connect with your audience, simplify your message, and get results. Whether you’re a marketer, business owner, or content creator, this breakdown will give you the structure and insight you need to create powerful video content that drives action.
Why Explainer Video Scripts Matter
Think of your explainer video script as your elevator pitch. It’s short, sweet, and persuasive, but it has to do more than just inform. It must make people care, help them understand, and nudge them to act—all in under two minutes.
Here’s why writing an effective explainer video script is crucial:
- It grabs attention fast
You have about 5 seconds to hook someone. A strong opening line can mean the difference between a viewer staying or clicking away. - It simplifies complex ideas
You may offer a product or service that’s hard to explain. A good script turns technical jargon into plain, relatable language. - It drives action
The goal of most explainer videos is conversion—whether it’s signing up, clicking a link, or making a purchase. A great script guides viewers naturally toward that step. - It saves production time and money
A solid script ensures that your voiceover, animation, and editing are aligned. This reduces the need for costly revisions later. - It reflects your brand personality
Whether you’re friendly and fun or professional and authoritative, your tone should shine through. That comes from intentional word choice.
In short, the script is your blueprint. If it’s weak, the video won’t deliver—no matter how sleek the animation is.
Key Elements of an Engaging Explainer Video Script
If you’re wondering what makes an explainer video script truly click with viewers, it often comes down to structure. A strong script follows a simple but effective formula. Here’s what to include:
- The Hook
Start with something that immediately connects. This could be a question, a bold statement, or a relatable problem. The goal is to get the viewer to say, “That’s me!” - The Problem
Identify the pain point your audience is facing. Speak in their language and make it feel real. This shows empathy and builds trust. - The Solution
Introduce your product, service, or idea as the answer. Explain what it does and how it fixes the problem without diving too deep into technical details. - The Benefits
Focus on outcomes. How does your solution make life better or easier? This is where you connect emotionally with your audience. - The Call to Action (CTA)
Tell viewers exactly what to do next. Keep it simple. Whether it’s “Sign up now,” “Learn more,” or “Get started,” the CTA should feel like a natural next step.
Let’s break that down in a simple table:
| Script Element | Purpose | Example Line |
| Hook | Grab attention instantly | “Struggling to keep your projects on track?” |
| Problem | Show you understand their challenge | “Managing teams remotely shouldn’t feel this chaotic.” |
| Solution | Introduce your product/service | “That’s where TaskFlow comes in.” |
| Benefits | Show how it helps them directly | “Easily assign tasks, track progress, and collaborate.” |
| Call to Action | Tell them what to do next | “Start your free trial today.” |
This structure works because it mirrors the way people think when making decisions. First, they recognize a need. Then they look for solutions. Finally, they act—if the message is clear and compelling.
Tips to Write Better Explainer Video Scripts
Even with the right structure, writing an engaging script takes skill. Here are practical tips that can make your script more powerful and easier to follow:
- Use conversational language
Write how you speak. Avoid jargon, unless your audience expects it. Imagine you’re explaining your idea to a friend over coffee. - Keep it short and tight
Most explainer videos are under 2 minutes. That means your script should be between 150–300 words. Focus on the essentials. - Use visuals to support, not repeat
Don’t describe what’s already being shown on screen. Instead, use narration to complement the visuals. This keeps the pace lively and engaging. - Focus on one main message
Don’t try to explain everything in one video. Choose one key idea and stick to it. If you need to share more, create a video series. - End with confidence
Your closing line should feel like a natural invitation. Avoid vague CTAs like “Check it out.” Be clear about what the viewer should do next. - Read it out loud
A script that looks great on paper might sound stiff when spoken. Read it aloud and listen for awkward phrasing or unnecessary words. - Test it on others
Share your draft with someone who isn’t familiar with your product. If they “get it” after one read-through, you’re on the right track.
Script Template You Can Use
If you’re new to writing scripts, here’s a simple fill-in-the-blank style template to get you started:
“Are you [insert pain point]?”
“You’re not alone. [Briefly explain the problem].”
“That’s why we created [product/service name].”
“[One or two lines explaining how it works].”
“Here’s how it helps: [List key benefits].”
“Ready to [insert goal]? [CTA].”
Let’s look at a sample filled-out version:
“Are you tired of juggling dozens of passwords every day?”
“You’re not alone. Most people use the same weak password for everything, just to keep up.”
“That’s why we created SafeKey.”
“It stores all your passwords securely and logs you in automatically across all your devices.”
“Here’s how it helps: No more password resets, better online security, and a faster login experience.”
“Ready to simplify your digital life? Download SafeKey for free today.”
Short, punchy, and to the point. That’s what makes an explainer video script work.
Frequently Asked Questions
What’s the ideal length for an explainer video script?
Aim for 150 to 300 words. This usually translates to about 60 to 90 seconds of video time. Shorter scripts work better because viewers tend to drop off after the first minute if they’re not hooked.
Should I write the script before or after storyboarding?
Always start with the script. The visuals should serve the message, not the other way around. Once your message is tight, you can plan the storyboard around it.
How do I find the right tone for my script?
It depends on your audience. If you’re targeting professionals, a more formal tone may work. If your product is playful or consumer-friendly, use a casual tone. Reading competitor scripts or watching similar explainer videos can help you decide.
What’s more important: clarity or creativity?
Clarity wins every time. You can be clever, but if your viewer doesn’t understand what you’re offering, they won’t stick around. Creativity should always serve clarity.
Can I write my own script or should I hire a copywriter?
If you’re confident in your messaging and tone, writing it yourself can work. But if the stakes are high or your message is complex, hiring a scriptwriter may be worth it. They bring structure, polish, and experience that can save time and improve results.
Conclusion: Make Every Word Count
Writing an explainer video script isn’t about sounding smart—it’s about making your audience feel like you get them. From the opening hook to the final CTA, every word should guide the viewer closer to understanding your message and taking action.
Keep things simple. Speak their language. Show how you solve a real problem. The more human and relatable your script feels, the more likely people are to listen—and respond.
Remember, even a beautifully animated video won’t convert if the script is confusing or dull. So before you dive into production, spend time refining your words. That’s the secret to explainer video scripts that truly engage.
If you’re planning your next explainer video, start with the script. Once that foundation is solid, everything else—from voiceover to visuals—will fall into place naturally.