Whiteboard animation videos have exploded in popularity for everything from explainer content and training modules to marketing campaigns and educational tools. They’re engaging, easy to follow, and surprisingly effective at breaking down complex topics. But one question always comes up before hiring a whiteboard animation service or diving into DIY tools: How much does whiteboard animation actually cost?
Let’s break down the key price drivers, service options, and what you’re truly getting for your buck when it comes to this unique style of storytelling.
Factors That Affect Whiteboard Animation Pricing
Whiteboard animation isn’t a flat-rate industry—prices fluctuate based on several factors. Before assuming it’s either dirt cheap or wildly expensive, here’s what really shapes the cost:
- Length of the video
Most services charge per minute. A 30-second piece could cost far less than a detailed 3-minute explainer. - Complexity of visuals
If your project calls for intricate characters, advanced scenes, or dynamic transitions, expect the price to climb. Simpler visuals? Lower cost. - Scriptwriting
Do you have a polished script ready, or do you need a writer to craft the narrative? Writing services are often an add-on. - Voiceover work
High-quality voiceovers by professionals (especially in multiple languages or accents) can make a big difference—and often come with a price tag. - Revisions and customization
How many changes are allowed during the editing process? The more revisions included, the higher the cost. - Turnaround time
Need it in 48 hours? Rush jobs typically cost more than standard delivery timelines. - Studio reputation
A seasoned animation studio with a strong portfolio and big-name clients will likely charge more than a freelancer on Fiverr.
Typical Pricing Tiers for Whiteboard Animation
While costs vary widely, here’s a general idea of what you might pay based on who you hire and how complex your needs are. Prices listed are per minute of finished video.
| Provider Type | Budget Range | What You Get |
| DIY Tools (e.g., Vyond, Doodly) | $20–$100/month | Software access, self-made videos, limited assets |
| Freelancers (Fiverr/Upwork) | $50–$300 | Basic whiteboard animation, variable quality |
| Small Studios | $300–$1,000 | Custom animation, script assistance, voiceover |
| Mid-Tier Studios | $1,000–$3,000 | High-quality visuals, branding, multiple revisions |
| Top Agencies | $3,000+ | Full-service production, strategy input, top-tier voice acting |
Keep in mind that these are ballpark figures. Some providers offer discounts for bulk videos or long-term contracts, while others may offer package deals that combine writing, animation, and voiceover into a single quote.
Choosing Between DIY and Professional Services
So you’re wondering—should you roll up your sleeves and use a DIY platform, or hire the pros? Here’s what to consider before making the call:
DIY Platforms
- Cost-effective, especially for recurring content needs
- Great for beginners or internal training videos
- Requires time, effort, and some creative skill
- Limited visual styles and animation options
Freelancers
- Affordable and flexible
- Quality varies widely—vet portfolios thoroughly
- Often fast turnaround for short projects
- May lack advanced tools or voiceover options
Animation Studios
- Professional quality with script, voice, branding
- Perfect for marketing, startups, and businesses
- Takes time and has a higher cost
- Offers strategic insight and creative guidance
If your goal is fast, simple, and cheap, a DIY or freelancer might suffice. But for polished, brand-aligned, and persuasive video content, studios are usually worth the investment.
FAQs About Whiteboard Animation Costs
Is whiteboard animation cheaper than other types of animation?
Generally, yes. Whiteboard animations are typically less complex than 2D or 3D animations, making them more budget-friendly. However, pricing still depends on length, customization, and who’s producing it.
Are there hidden costs I should know about?
Absolutely—things like scriptwriting, voiceovers, music licensing, or extra revisions can sneak up on you. Always ask for a detailed quote before signing off on a project.
Can I get a whiteboard video for under $100?
It’s possible using a DIY tool or finding a new freelancer looking to build a portfolio. Just be aware that quality may suffer, and you’ll need to do most of the legwork yourself.
How much should I budget for a 2-minute animated explainer from a studio?
Expect to spend anywhere between $1,500 and $5,000 depending on complexity, branding needs, voice talent, and turnaround time.
Do I own the rights to the animation after it’s made?
Ownership terms vary. Some studios give you full rights, others retain ownership or charge a fee for commercial licensing. Always clarify this upfront.
Conclusion: Plan Smart, Spend Smarter
Whiteboard animation can be an incredibly effective communication tool, but like any service, its cost hinges on what you want, who you hire, and how much you’re willing to invest in quality. A $50 Fiverr video might work for internal updates, but if you’re explaining your product to customers or pitching to investors, consider stepping up to professional-grade animation.
Before diving in, outline your goals, budget, and timeline. Compare options carefully and always look for transparency in pricing and process. Whether you’re working with a top-tier studio or DIYing your way through Doodly, whiteboard animation is a storytelling format that—when done right—delivers serious value for the cost.
Want to keep things budget-friendly without sacrificing polish? Consider hybrid solutions: write your own script, then hire a freelancer for animation. Or use a DIY tool, but bring in a pro for the voiceover. There’s no one-size-fits-all answer—just the one that fits your goals best.