Creating an animated explainer video can be a game-changer for your brand. It’s the perfect blend of storytelling, visuals, and marketing psychology that captures attention, simplifies complex ideas, and drives conversions. But here’s the catch: the quality of your video is only as good as the team behind it. That’s why hiring the best animated explainer video company is not just a task—it’s a strategic move. So, how do you pick the right one from a sea of vendors promising Pixar-level animation at bargain-bin prices? Let’s break it all down in this all-inclusive guide.
What Makes a Great Animated Explainer Video Company?
Not all animation studios are cut from the same cloth. While many can create animations, only a few know how to turn your brand message into a compelling visual story that actually converts. Here’s what separates the pros from the amateurs:
- Strong Portfolio
A rock-solid portfolio is your window into a company’s capabilities. Look for a variety of styles, industries, and storytelling techniques. The more diverse and creative their past work, the better they’ll be at tailoring something specific for your brand. - Storytelling First Approach
Good animation is one thing. But a company that prioritizes storytelling will help your audience actually care. They’ll know how to structure a script, create a character arc, and lead viewers toward a clear call to action. - Custom Artwork vs. Templates
Some companies rely heavily on pre-made assets, while others create custom illustrations from scratch. If uniqueness is a priority, steer clear of anything that looks overly generic or recycled. - End-to-End Service
The best explainer video companies don’t just animate. They guide you through scripting, storyboarding, voiceovers, sound design, and revisions. Look for a one-stop-shop rather than cobbling together freelancers. - Client Communication
You’ll want a team that’s responsive, collaborative, and open to feedback. A good company listens, explains their process clearly, and works as your creative partner—not just a vendor.
Key Questions to Ask Before Signing a Contract
Before you get wooed by flashy showreels and clever sales pitches, make sure you ask the right questions. These will help you dig beneath the surface and get a feel for whether a company is truly up to the task:
- What industries have you worked with before?
- Can you walk me through your full production process?
- Do you create all assets in-house or outsource?
- What’s your typical timeline for a project like mine?
- How many rounds of revisions are included in your pricing?
- Can I retain full rights to the video after production?
- Do you offer scriptwriting, voiceover, and sound design?
Each of these questions helps you understand not just their technical skills, but their workflow, professionalism, and how easy (or hard) they’ll be to work with.
Red Flags to Watch Out For
Some studios look shiny on the surface but bring more headaches than help. Here are some common red flags to keep your radar sharp:
- No Clear Process
If a company can’t explain how they get from script to screen, you’re in for a bumpy ride. A lack of process usually means confusion, missed deadlines, and scope creep. - Overpromising Timelines
Quality animation takes time. Be wary of any studio promising a fully polished video in just a few days. That’s a recipe for rushed work and cookie-cutter results. - Vague Pricing
If you can’t get a clear breakdown of what’s included in the price, proceed with caution. Some companies bait you with low rates, then nickel-and-dime you through the revision phase. - Template-Heavy Portfolios
Reused animations can damage your brand’s originality. If everything in their portfolio looks the same, your video will too. - Lack of Testimonials
Happy clients talk. If there are no reviews, testimonials, or case studies, you have to wonder why.
Comparison Table: What to Look for in a Top-Tier Animation Studio
| Feature | What to Look For | Why It Matters |
| Portfolio | Variety in styles and industries | Shows adaptability and creativity |
| Production Process | Clear, structured, step-by-step | Ensures smooth collaboration |
| Art Style | Custom-designed vs. templated | Helps your brand stand out |
| Communication | Prompt, open, transparent | Makes the process stress-free |
| Rights & Ownership | Full ownership post-delivery | Avoid legal headaches |
| Revisions | Multiple included rounds | Gives flexibility to tweak |
| Voiceover & Sound | Included and high-quality | Polishes the final product |
FAQs: Everything Else You Might Be Wondering
How much should I expect to pay for an animated explainer video?
It depends on length, complexity, and quality. Basic videos may start around a few hundred dollars, but premium studios often charge several thousand. The sweet spot for professional-quality videos tends to be in the $3,000–$10,000 range.
What’s the ideal length for an explainer video?
Short and snappy wins the race. Most high-converting explainer videos are between 60 to 90 seconds long. You want just enough time to grab attention, explain the value, and drive action.
Do I need to provide the script?
Not necessarily. Most high-end companies offer scriptwriting as part of the package. Even if you have a draft, their writers can help polish it for clarity and impact.
How long does it take to produce an explainer video?
The standard timeline is 4–6 weeks from kickoff to delivery. More complex animations can take longer. Always buffer for at least one or two weeks of revisions.
Can they adapt the video for multiple platforms (YouTube, Instagram, etc.)?
Yes—many studios will create different formats or cuts for various platforms. Just be sure to clarify that in the contract.
What style of animation is best?
It depends on your audience. Whiteboard is great for educational content, while 2D character animation adds a human touch. Motion graphics are slick and modern—ideal for tech or finance brands.
Conclusion: Make the Right Call for Your Brand
Hiring the best animated explainer video company isn’t about picking the flashiest reel—it’s about finding a creative partner that understands your brand, values storytelling, and delivers a polished product you can proudly share. Don’t rush the decision. Do the homework, ask the right questions, and trust your gut when it comes to professionalism and quality.
The right video doesn’t just look good—it works hard for your business 24/7. It simplifies, sells, and strengthens your brand voice all at once. Choose wisely, and you’ll have a piece of content that pays for itself many times over.