In today’s digital-first world, students exploring marketing need more than just textbooks and theory—they need inspiration from real, impactful content. And one of the best ways to understand how marketing works in the e-commerce space is by watching explainer videos. These short, engaging videos break down complex ideas into digestible content, and they’ve become a staple in e-commerce marketing. If you’re a student looking to build your knowledge or create your own video project, studying the best examples out there can be a game changer.
Let’s explore how these videos work, why they’re effective, and walk through some top examples you can learn from.
Why Explainer Videos Matter in E-Commerce Marketing
Explainer videos are the go-to tool for brands trying to make a strong first impression. They often appear on landing pages, product pages, or social media ads. But why are they so popular in e-commerce? It all comes down to how people consume information online.
Here’s why they’re effective:
- Visual storytelling grabs attention
Online shoppers scroll fast. Explainer videos use visuals to grab attention within seconds. - They simplify complex products
Whether it’s a high-tech gadget or a new app, videos explain features in a clear, relatable way. - Boosts conversion rates
E-commerce sites with explainer videos often see higher engagement and more purchases. - Great for mobile audiences
With most people shopping on their phones, video is easy to consume on small screens. - Shareability
Good explainer videos get shared, boosting visibility organically across platforms.
In short, they’re quick, effective, and a perfect medium for modern marketing. For students, understanding how these work gives you an edge when entering the field or creating content yourself.
Top Explainer Video Examples Every Student Should Watch
Let’s dive into some standout examples of e-commerce marketing explainer videos that combine creativity, clarity, and results. These will help you see what makes a video truly work.
Shopify: “Let’s Make You a Business”
This explainer nails the emotional appeal of entrepreneurship. It doesn’t just list features—it tells a story. It shows real people using Shopify to start side hustles, grow businesses, and follow dreams.
What makes it powerful:
- Human-centered storytelling that resonates with new entrepreneurs
- Clean visuals and a minimal script to keep the focus on the message
- Subtle product placement that doesn’t feel salesy
Students can learn how emotional hooks build connection and trust.
Dollar Shave Club: “Our Blades Are F***ing Great”
This one became legendary for a reason. It’s funny, edgy, and brutally honest. Dollar Shave Club used humor and a low-budget style to make a massive impact.
What to study:
- Strong brand voice—it’s consistent and unmistakable
- Humor as a marketing weapon—riskier but memorable
- Focus on value—they make sure you know what you’re getting and why it’s better
This is a great lesson in taking creative risks and standing out in a crowded space.
Purple Mattress: “Goldilocks”
Purple’s video combines storytelling, science, and slapstick to explain why their mattress is better. The “Goldilocks” video uses a fairy tale character to demonstrate the science behind pressure relief.
What works:
- Creative metaphors that explain technical features
- High-quality visuals and a consistent brand tone
- Educational and entertaining—the ideal combo
Students interested in combining education with engagement should study this closely.
Squatty Potty: “This Unicorn Changed the Way I Poop”
Yes, it’s about toilets—but it’s one of the most successful explainer videos of all time. The video uses a unicorn and rainbow ice cream to explain digestive posture.
What makes it stick:
- Shock value with humor
- Memorable mascot and vivid imagery
- Clear connection between product and benefits
Even the oddest product can shine with the right video strategy.
Key Elements Found in the Best E-Commerce Explainer Videos
To get the most out of watching these examples, look for the common elements that make them effective. Here’s a simple breakdown.
| Key Element | Why It Matters |
| Strong Hook | Grabs attention within the first few seconds so people keep watching |
| Clear Problem and Solution | Viewers quickly understand why they need the product |
| Simple Script | Avoids jargon and keeps language conversational |
| Visual Metaphors | Helps explain abstract or technical ideas in a fun way |
| Consistent Brand Voice | Reinforces the company’s identity and builds trust |
| Call-to-Action | Encourages viewers to take the next step—buy, sign up, or learn more |
Students making their own videos should aim to include these in their scripts and storyboards.
How Students Can Apply These Lessons
Watching great explainer videos is just the beginning. The real learning happens when you try to apply what you’ve seen. Whether you’re working on a school project or testing your content creation skills, these tips can help.
Start with a problem
Think about what issue your product or service solves. Frame your video around that.
Keep it short and focused
Aim for one clear message. Trying to do too much will confuse viewers.
Write like you talk
Use simple, conversational language. Pretend you’re explaining something to a friend.
Use analogies
Comparing your product to something familiar can make it easier to understand.
Storyboard before filming
Plan your visuals. Know what scenes you’ll need and what they should look like.
Voice and tone matter
Decide if your video will be serious, funny, quirky, or professional—and stick to it.
End with a clear action
Always let viewers know what to do next—visit a site, subscribe, or buy.
Applying these practices helps build your creative thinking and marketing confidence.
FAQs: E-Commerce Explainer Videos for Students
What is an explainer video in marketing?
An explainer video is a short, engaging video that introduces a product or service by clearly explaining what it is, how it works, and why it matters.
Why are explainer videos so popular in e-commerce?
Because they are quick, informative, and highly visual, which makes them ideal for online shoppers who want to learn about products fast.
Can students make effective explainer videos without big budgets?
Absolutely. Many great videos started with simple tools, free editing software, and creativity. Clear scripting and storytelling matter more than fancy equipment.
How long should an explainer video be?
Ideally between 60 to 90 seconds. Keep it short and punchy unless you’re doing a deep dive.
What software can students use to make explainer videos?
Free or low-cost tools like Canva, Powtoon, Animaker, or CapCut are great for beginners. They offer templates and easy editing features.
What skills do students develop by making explainer videos?
Scriptwriting, visual storytelling, voiceover narration, marketing messaging, video editing, and audience targeting.
Should explainer videos always be funny?
Not necessarily. Humor works for some brands, but clarity, relevance, and authenticity are always more important.
Conclusion: Learn by Watching, Master by Doing
Explainer videos aren’t just ads—they’re mini storytelling lessons. For students diving into e-commerce marketing, watching top examples is like attending a masterclass in how to engage, educate, and persuade in under two minutes. Whether you’re aiming to become a digital marketer, content creator, or entrepreneur, these videos offer blueprints for success.
But don’t stop at watching. Start making. Test your own ideas. Write your own scripts. Animate your own scenes. The more you practice, the better you’ll get.
Let these examples guide your creativity, and remember—every great marketer starts by studying what works. Then they make it their own.
If you’re ready to take the next step, grab your notebook, pick a product you love, and script your very first explainer video. That’s how real learning begins.