Creating professional video content can be expensive and time-consuming. Cameras, lighting, recording setups, and editing software can cost hundreds, if not thousands, of dollars. For businesses, educators, and content creators who need to produce videos quickly and efficiently, this has always been a challenge.
Enter Synthesia — a powerful AI tool that lets you create videos using digital avatars, eliminating the need for cameras, studios, or even on-screen talent. With Synthesia, you can turn scripts into professional-looking videos in minutes, making it perfect for corporate explainers, tutorials, training sessions, and even marketing content.
Whether you’re a business owner who wants to create engaging presentations, an educator producing online courses, or a content creator looking to save time, Synthesia opens up a world of possibilities. Let’s dive into what makes it so effective.
Key Features and Benefits of Synthesia
Synthesia stands out because it allows anyone to create videos that look polished and professional — even if they have no prior video production experience. Here’s why it’s a game-changer:
- AI Avatar Videos: Choose from a library of avatars or create your own custom avatar to represent you on screen.
- Script-to-Video: Simply type or paste your script, select your avatar, and Synthesia generates the video automatically.
- Multilingual Support: Translate your content into over 60 languages, making it perfect for global audiences.
- Custom Branding: Add logos, colors, and other branding elements to keep your videos consistent with your brand identity.
- Easy Editing: Make changes to the script, and the video updates automatically — no reshooting needed.
- Templates and Styles: Use ready-made templates for corporate training, tutorials, and marketing content to speed up production.
- Export Options: Download videos in multiple formats for social media, internal training, or websites.
Here’s a quick pricing and feature overview:
| Plan Type | Key Features | Price |
| Individual | Basic avatars, script-to-video, standard resolution | $29/mo per seat |
| Corporate | Advanced avatars, custom branding, team collaboration | Custom pricing |
| Enterprise | Full customization, priority support, dedicated account manager | Custom pricing |
Even at $29/month per seat, Synthesia provides a cost-effective alternative to hiring video talent or building a studio setup.
Who Can Benefit From Synthesia
Synthesia isn’t just for tech-savvy professionals — it’s designed for anyone who needs video content efficiently:
- Corporate Teams: Create internal training videos, onboarding sessions, and corporate explainers without scheduling a crew.
- Educators and Online Course Creators: Produce engaging lessons that help students learn faster and retain information.
- Marketing and Sales Teams: Make product explainers, demos, or personalized marketing videos for clients.
- Content Creators and Influencers: Quickly generate video content without needing cameras or recording setups.
- Global Companies: Produce videos in multiple languages to reach international audiences without hiring additional talent.
By removing the barriers of time, cost, and technical skill, Synthesia allows anyone to produce high-quality videos efficiently.
How to Use Synthesia to Create Videos
Using Synthesia is surprisingly simple. Here’s a step-by-step guide:
- Sign Up and Choose Your Plan: Start with an Individual plan if you’re testing it out, or go for Corporate/Enterprise if you need team features.
- Pick an Avatar: Choose from the prebuilt avatars or create a custom avatar for a more personal touch.
- Write Your Script: Type or paste the text you want your avatar to speak. Keep it clear and concise for better engagement.
- Select Language and Voice: Choose from over 60 languages and multiple AI voice options for a natural-sounding delivery.
- Add Visual Elements: Include slides, images, branding elements, or background visuals to enhance your video.
- Generate the Video: Let Synthesia convert your script into a full video. Usually, this only takes a few minutes.
- Edit and Export: Make any adjustments, then export the video in your preferred format for presentations, social media, or training purposes.
With these steps, anyone can produce high-quality, professional-looking videos in a fraction of the time it would take with traditional methods.
Tips for Maximizing Productivity with Synthesia
Even with its simplicity, you can take your Synthesia videos to the next level with a few smart strategies:
- Use Templates for Repeated Formats: Corporate training, tutorials, and product demos often follow the same structure. Save templates to speed up production.
- Leverage Multilingual Options: Translate videos for global audiences without recording multiple versions.
- Batch Scripts: Prepare multiple scripts at once to generate a series of videos efficiently.
- Combine With Other Tools: Pair Synthesia with tools like Canva for graphics or PowerPoint slides for visuals.
- Consistent Branding: Always use company colors, logos, and fonts to maintain brand identity.
These techniques help you produce professional videos faster, with less effort and cost.
How to Earn Money Using Synthesia
Synthesia isn’t just a time-saver — it’s a potential income generator. Here’s how you can monetize your skills or content using Synthesia:
Freelance Video Creation
Many businesses need video content but don’t have the resources or time to produce it themselves. With Synthesia, you can offer services like:
- Corporate Explainer Videos: Simplify complex topics for clients.
- Training and Onboarding Videos: Produce professional training content quickly.
- Marketing Videos: Create promotional or product-focused content for social media.
Selling Online Courses
Educators, trainers, and influencers can leverage Synthesia to create courses and tutorials:
- Professional Lessons: Turn scripts into engaging lessons for platforms like Udemy, Teachable, or Kajabi.
- Tutorial Series: Produce entire series efficiently without recording multiple sessions.
Social Media Content Services
Businesses and influencers always need high-quality content for platforms like Instagram, TikTok, or LinkedIn. Using Synthesia, you can:
- Produce short explainer videos for social campaigns.
- Offer content creation services to multiple clients monthly.
Personalized Video Marketing
Synthesia allows for creating personalized video messages for clients or customers. Personalized content often sees higher engagement and conversion rates, which companies are willing to pay for.
Here’s a table summarizing earning methods with Synthesia:
| Method | How It Works | Potential Income |
| Freelance Video Creation | Produce explainer, training, or marketing videos | $100–$500+ per project depending on complexity |
| Online Courses | Create AI avatar lessons or tutorials | $50–$500+ per course, depending on audience size |
| Social Media Content Services | Generate short-form content for businesses | $100–$300 per month per client |
| Personalized Video Marketing | Deliver customized video messages for brands | $50–$200 per video |
With these strategies, Synthesia becomes a tool not just for content creation but also for building a side business or even a full-time income.
Conclusion
Synthesia represents a new era in video production. By removing the need for cameras, studios, and on-screen talent, it makes professional video content accessible to anyone. Whether you’re creating corporate explainers, educational tutorials, training videos, or marketing content, Synthesia simplifies the process while maintaining high-quality results.
Beyond convenience, it also offers opportunities to earn money — from freelance video production to creating online courses and social media content for clients. For anyone looking to save time, reduce costs, and expand their content creation capabilities, Synthesia is an invaluable tool.
If you’ve been waiting for a way to produce professional videos without the hassle of traditional production, now is the time to explore Synthesia. With its AI avatars, script-to-video technology, and multilingual capabilities, the future of video creation is here — and it’s easier than ever.