In the world of Software as a Service (SaaS), making a strong first impression is critical. With so many tools, platforms, and services competing for attention, companies need to communicate their value quickly and clearly. That’s where SaaS explainer videos come into play.
A well-crafted explainer video can make all the difference. It breaks down complex features into simple concepts, showcases how the product solves real problems, and builds trust with potential users—all in under two minutes. But what exactly are these videos, why do they work so well, and how can your SaaS business benefit from one?
Let’s walk through everything you need to know.
What Is a SaaS Explainer Video?
A SaaS explainer video is a short, engaging video that explains what your software does, who it’s for, and why it matters. These videos are usually featured on homepages, landing pages, email campaigns, and social media channels.
Instead of going into a long technical description, an explainer video focuses on solving a specific problem for the viewer. It typically uses storytelling, visuals, and a clear call to action to guide the viewer through the benefits of the software.
Common elements include:
- A relatable scenario that shows a common user problem
- A smooth transition into how the SaaS solution helps
- A clear visual explanation of key features or workflows
- A friendly voiceover or captions to walk the viewer through
- A call to action that encourages a next step, like signing up or booking a demo
These videos don’t try to do too much. They’re meant to inform, simplify, and persuade in a short time—usually between 60 and 120 seconds.
Why Are Explainer Videos So Effective for SaaS?
SaaS products can be tricky to explain. They often involve abstract ideas, digital workflows, or back-end processes that don’t translate well in a static graphic or block of text. Explainer videos step in as a powerful bridge between product complexity and user understanding.
Here’s why they work so well:
- They simplify the complex
SaaS tools often involve multiple features or integrations. A good explainer video helps condense all of that into something easy to digest. - They increase conversions
Videos on landing pages can significantly improve engagement and conversion rates. When users understand the value quickly, they’re more likely to act. - They build trust
A well-produced video shows professionalism and care. It reassures potential customers that the company has invested in user experience. - They boost retention
People are more likely to remember your message when they see and hear it together. Explainer videos leave a lasting impression. - They work across channels
Whether it’s on your homepage, YouTube, LinkedIn, or a paid ad, a good explainer video can be reused in multiple places, increasing its ROI.
These benefits are why more SaaS startups and established brands are making explainer videos a key part of their marketing and onboarding strategy.
How to Create a High-Converting SaaS Explainer Video
Creating a great explainer video isn’t about flashy animations or a big budget—it’s about clarity and focus. If you’re considering making one, here’s a breakdown of the process that leads to strong results.
Define Your Message
- Identify the main problem your audience faces
- Focus on one core solution your software provides
- Keep the language simple, avoiding jargon or technical lingo
This is not the time to list every feature. Stick to one major benefit and explain it well.
Know Your Audience
- Understand their pain points
- Speak their language
- Show how your SaaS product makes their life easier
Tailoring your script and visuals to your specific audience helps create that “aha” moment.
Write a Tight Script
The script is the backbone of any explainer video. It should:
- Open with a pain point your viewer relates to
- Introduce your product as the solution
- Walk through a simple use case or scenario
- End with a clear and confident call to action
Aim for 150–250 words if you want to stay within 60–90 seconds.
Choose the Right Style
There are different styles of explainer videos to choose from:
- Animated 2D (great for simplicity and visual storytelling)
- Screen recording with voiceover (ideal for product walkthroughs)
- Live-action (best for human connection or customer testimonials)
- Whiteboard (good for educational or step-by-step explanations)
Pick a style that fits your brand’s voice and your budget.
Keep It Visually Clear
- Avoid visual clutter
- Use brand colors, fonts, and consistent design
- Guide the viewer’s eye to key elements on screen
- Use captions to improve accessibility and comprehension
Invest in Good Audio
- Use a professional voiceover that sounds friendly and trustworthy
- Choose background music that fits your tone—nothing too loud or distracting
- Mix everything so it sounds clean and clear on all devices
Poor audio quality can kill even the most beautiful video.
Example Table: Comparing Explainer Video Styles
Here’s a quick breakdown of different explainer video types to help you decide which suits your SaaS product best:
| Video Style | Best For | Pros | Cons |
| Animated 2D | Abstract concepts, storytelling | Highly customizable, engaging | Can feel less personal |
| Screen Recording | Demos, onboarding | Shows real UI, practical | Less visually creative |
| Live-Action | Testimonials, brand trust | Human touch, builds credibility | More expensive, longer to produce |
| Whiteboard | Education, step-by-step processes | Simple, effective for instruction | May feel old-school or generic |
FAQs About SaaS Explainer Videos
What’s the ideal length for a SaaS explainer video?
Most effective videos fall between 60 and 90 seconds. Long enough to explain, short enough to keep attention.
Should we use animation or screen recordings?
It depends on your goal. If you want to simplify complex ideas, animation works well. If you want to show your interface, go with screen recordings.
Do we need a professional voiceover?
Yes. A professional voiceover adds polish and credibility. Avoid using robotic or auto-generated voices.
Can we make an explainer video in-house?
You can, especially with tools like Canva, Vyond, or Loom. But for higher-quality results, many SaaS companies choose to hire agencies or freelancers.
Where should we use the explainer video?
Your homepage, product pages, email campaigns, social media, ads, and even within onboarding flows. Reuse it wherever users need a quick understanding.
Is it worth the cost?
In most cases, yes. A well-made video can boost conversions, reduce support questions, and improve user confidence—delivering long-term value.
Conclusion: Why Every SaaS Brand Should Consider an Explainer Video
At the end of the day, SaaS explainer videos are more than a marketing tool—they’re an essential way to connect with your audience. They simplify your message, reduce friction, and get people to understand what you offer and why it matters.
You don’t need a Hollywood budget to make it work. What matters most is clarity, relatability, and a strong call to action. Whether you’re a new startup or an established platform looking to boost engagement, a well-executed explainer video could be the key to turning more visitors into users.
Keep it simple, stay focused on solving a real problem, and remember—it’s not about showing off every feature. It’s about showing the value.
If your SaaS product is ready to grow, your story should be too. And sometimes, the best way to tell it… is with a video.