If you’ve ever found yourself hovering over the “Get a Quote” button for an explainer video, you’re not alone. Whether you’re a startup with a fresh idea or an established business revamping your brand messaging, explainer videos are one of the most effective ways to distill complex ideas into simple, engaging content. But here’s the kicker: pricing can vary wildly. Why is that? What determines the cost? And how can you be sure you’re not overpaying or, worse, underinvesting in quality? Let’s break it down together.
What Affects the Cost of an Explainer Video?
Explainer videos don’t come in one-size-fits-all packages. Pricing is shaped by multiple moving parts, from script development to voice-over work, animation style to turnaround time. Here’s what typically influences the quote you receive:
- Video Length
- A 30-second clip costs significantly less than a two-minute explainer. Most companies price per second or per 30-second block.
- Animation Style
- 2D animation is the industry standard and usually budget-friendly. Whiteboard animation tends to be a bit cheaper, while 3D or high-end motion graphics push the budget up.
- Script and Storyboard Development
- If you’re supplying your own script, you might save a little. If not, many agencies include scriptwriting and storyboarding in the quote, and this creative phase is often well worth the investment.
- Voice-over and Sound Design
- Professional voice actors (especially if you need multiple language options or accents) come at a cost. So does custom music or sound effects.
- Turnaround Time
- Need it yesterday? Expedited delivery can bump up the quote. Standard timelines usually range from 2 to 6 weeks.
- Revisions
- Some packages include a set number of revision rounds. Extra edits after that? You’ll likely see an additional fee.
Common Explainer Video Packages and Inclusions
When you’re browsing agencies or freelancers, you’ll often run into a few standard packages. Here’s a breakdown of what these typically look like:
| Package Type | Inclusions | Best For |
| Basic Package | Script editing, 30–60 sec 2D animation, basic voice-over | Startups, tight budgets |
| Standard Package | Scriptwriting, custom 2D animation, professional voice-over, 1–2 min video | Small to midsize businesses |
| Premium Package | 2D/3D animation, original music, multiple characters, advanced motion graphics | Tech brands, funded startups, agencies |
| Custom/Enterprise | Fully tailored, may include branding, character design, multilingual voice-overs | Corporate presentations, major campaigns |
Each agency names their packages differently, but the structure tends to follow this logic.
Tips to Get an Accurate and Fair Quote
Before clicking that quote button, make sure you’re setting yourself up for success. Here’s how:
- Know What You Need
- Do you need a full-service team (script, animation, voice), or just animation? Clarifying your needs helps avoid overpaying.
- Define Your Budget Range
- Letting the provider know your ballpark figure can save everyone time. Many will tailor the quote to fit your ceiling.
- Look at Portfolio Samples
- Don’t just chase price—chase value. A cheap video that doesn’t represent your brand well can cost you more in the long run.
- Be Honest About Timeline
- If you have a hard deadline, say so upfront. Rushed work often involves compromises or surcharges.
- Ask About Revisions
- Know what’s included and what’ll cost extra. Avoid surprise charges when you request a minor change later on.
FAQs About Getting a Quote for an Explainer Video
Do I have to pay upfront?
Many companies require a deposit (often 50%) to begin. The balance is usually due on delivery or upon approval of the final draft.
What if I don’t like the first draft?
That’s where revision rounds come in. Be sure to ask how many rounds are included in the quote and what happens if you exceed them.
Can I provide my own script or voice-over?
Yes, and some agencies even encourage it. This can lower the cost, but keep in mind they’ll still need to adapt your materials to fit animation timing and tone.
Is it worth hiring a freelancer instead of a studio?
Freelancers often charge less, but studios offer full-team support. If your project is complex or high-stakes, a studio might be the safer bet. For simpler projects, a skilled freelancer can deliver top-notch work at a lower price.
How long does it take to get a quote?
Usually within 24–48 hours. More complex briefs might take a few days to evaluate.
Wrapping It Up: Be Smart Before You Hit “Submit”
Getting a quote for an explainer video shouldn’t feel like a game of roulette. The more clarity you have going in—about your needs, your goals, and your budget—the better the quote will reflect the value you’re after. Whether you’re bootstrapping or investing big, the key is alignment. Your brand deserves a video that communicates clearly and captivates fully, and with the right prep, the quote you get will do just that.
So the next time you see that “Get a Quote” button? Click with confidence.