Fintech can be a complex world—full of data, digital tools, and evolving technology. That’s why explainer videos have become essential. These short, engaging clips simplify the message and help both investors and users understand what a fintech company does, how its tools work, and why they matter.
If you’ve ever tried to read through a dense pitch deck or sat through a slow-moving webinar, you’ll appreciate how powerful a well-made explainer video can be. It gets to the point fast, grabs attention, and makes even the most technical concepts easier to digest.
Fintech explainer videos aren’t just for startups either. Major players in banking, payment processing, crypto, and lending all use them. They cut through the noise and deliver clear, focused messages that can lead to better customer understanding and higher conversions.
Here’s why these videos are so effective in the fintech world:
- They take complicated products and make them easy to understand
- They create a memorable visual story that helps with branding
- They build trust with users through clarity and transparency
- They work across different channels—websites, email, social, even investor meetings
- They support both B2B and B2C marketing strategies
Fintech is growing rapidly. Whether you’re introducing an app for expense tracking, a payment gateway, or a blockchain platform, explainer videos help you connect with your audience quickly.
Examples of Fintech Explainer Videos That Work
Explainer videos come in many styles, from motion graphics to live-action and hybrid animations. Some tell a story, while others jump straight into product features. Let’s explore examples that have left a mark in the fintech space.
PayPal – “How PayPal Works”
PayPal uses simple animation and clear narration to show how easy it is to send money, receive payments, and shop online. It removes friction for the user by walking them through everyday use cases.
Why it works:
- Clear visuals for each transaction type
- Friendly voiceover with real-life scenarios
- Reinforces trust by showing buyer protection
Stripe – Product Explainer
Stripe’s animated explainer walks viewers through how its infrastructure connects businesses and customers globally. It blends clean visuals with technical accuracy, making it ideal for developers and executives alike.
Why it works:
- Minimalist design that fits their brand
- Focused messaging for a B2B audience
- Scalable concept that works across industries
Robinhood – Investing Made Simple
Robinhood’s video centers on accessibility. It uses youthful voiceover and energetic visuals to show how anyone can start investing with just a few taps.
Why it works:
- Friendly, inclusive tone
- Emphasis on mobile UX
- Short runtime keeps users engaged
Revolut – Travel Benefits
Revolut’s video highlighting international transactions and travel perks combines real-world scenarios with animated overlays. It appeals directly to digital nomads and frequent travelers.
Why it works:
- High relevance to their core user base
- Fast-paced visuals match modern fintech energy
- Shows product benefits in daily life
Square – Small Business Tools
Square highlights how it helps small businesses get paid, manage inventory, and generate insights. It uses a mix of real footage and animation for visual storytelling.
Why it works:
- Emphasizes real-world use
- Relatable characters and settings
- Focus on outcomes, not just features
Common Elements of Successful Fintech Explainer Videos
Here’s a simple table comparing key elements found in top fintech explainer videos:
| Feature | Importance in Fintech Videos | Example Brands |
| Simplified Narration | Explains complex tools in simple terms | PayPal, Robinhood |
| Clean Visuals | Makes UI and transactions easy to follow | Stripe, Square |
| Storytelling with Scenarios | Shows how the tool fits into real-life situations | Revolut, Cash App |
| Strong Call-to-Action (CTA) | Drives user sign-up or demo request | Wealthfront, Chime |
| Consistent Brand Style | Reinforces trust and professionalism | Coinbase, Klarna |
When all these elements come together, the result is a video that doesn’t just explain—it persuades. It leads the viewer to say, “I get it—and I want in.”
How Fintech Startups Can Use Explainer Videos Effectively
Whether you’re just starting out or looking to grow, explainer videos can help set you apart. But just making a video isn’t enough. You have to be smart about how and where you use it.
Here’s how you can make the most of it:
- Embed on your homepage
When visitors land on your site, the first thing they should see is what your product does. A well-placed explainer video can keep bounce rates low and drive sign-ups. - Include it in investor decks
Investors love clarity. Instead of trying to explain a complex idea with slides, let a 90-second video do the work. It creates a professional impression instantly. - Use it for onboarding
Help new users understand your tool right away. A short walkthrough builds confidence and reduces drop-off rates. - Repurpose on social media
Break your full video into bite-sized pieces for Instagram, LinkedIn, or YouTube Shorts. Each snippet can highlight one feature or benefit. - Localize it for global markets
If you’re targeting international users, consider translating voiceovers and subtitles. Localization increases reach and relevance. - Pair it with performance ads
Explainer videos can be strong lead-generation tools when combined with paid ads. They pull viewers in with a story, not a sales pitch. - Optimize for mobile viewing
Make sure your video loads quickly, has clear visuals even on small screens, and uses subtitles for silent viewing.
These small strategic choices can dramatically boost your video’s impact.
Frequently Asked Questions (FAQs)
What is a fintech explainer video?
A fintech explainer video is a short, visual presentation that simplifies a financial technology product or service. It often includes animation or live-action footage, voiceover, and clear messaging to help users quickly understand what the company offers.
Why are explainer videos important for fintech companies?
They help make complex topics like APIs, digital wallets, or crypto investing easier to understand. These videos also improve conversion rates, enhance trust, and create a strong first impression.
How long should a fintech explainer video be?
Ideally, between 60 to 90 seconds. Anything longer can lose viewer interest. If your product is complex, break it into a series of shorter videos.
Are animated or live-action videos better for fintech?
Animated videos work well for illustrating abstract ideas, while live-action is great for adding human elements and trust. A hybrid approach can be even more effective.
How much does a fintech explainer video cost?
Pricing varies. A professionally made video can range from a few thousand to over $20,000 depending on animation quality, script development, voiceover, and editing. DIY tools are cheaper but might lack polish.
Can a fintech startup make its own explainer video?
Yes. Tools like Vyond, Powtoon, and Animaker allow startups to build simple explainer videos in-house. However, investing in professional production often results in higher engagement and credibility.
Where should I promote my explainer video?
Start with your homepage, then use it in email campaigns, social media, YouTube, app stores, investor pitches, and onboarding flows. The more exposure, the better.
Should I hire a fintech-specific video agency?
It helps. Agencies with fintech experience understand compliance, user concerns, and the right tone. They’re more likely to deliver a video that resonates with your target audience.
Wrapping It All Up
Fintech explainer videos aren’t just a trend—they’re a powerful communication tool in an industry where clarity and trust are everything. Whether you’re launching a new product, raising funds, or onboarding users, a well-crafted video can bridge the gap between complexity and comprehension.
They’re not just “nice to have”—they’re part of the core strategy. From mobile banking apps to lending platforms, every type of fintech business benefits from simplified storytelling. It keeps the message sharp and the audience engaged.
If you’re building a fintech brand, now is the time to invest in a video that speaks directly to your users. It’s more than just explaining—it’s about connecting, building confidence, and driving action.
Start planning yours today, and give your brand the visual voice it deserves.