Enterprise Resource Planning (ERP) systems are essential tools for many businesses. They help companies manage everything from finance and human resources to inventory and customer relationships. But despite their importance, ERP systems can be confusing to understand—especially for those who aren’t tech-savvy. That’s where explainer videos come in. These short, engaging videos break down complicated topics into something clear and digestible. In the world of ERP, they can be a game-changer.
Why Explainer Videos Are Perfect for ERP Systems
Trying to describe an ERP system using only words or PowerPoint slides can feel like reading a technical manual—dry, overwhelming, and confusing. An explainer video changes that. It takes a complicated concept and presents it in a visually engaging and easy-to-understand format. Here’s why they’re so effective:
- Simplifies complex information
ERP systems often cover a wide range of business functions. A well-made explainer video can highlight the essentials, focusing on what matters most to the audience. - Engages the viewer
People are far more likely to watch a short video than read through pages of documentation. Explainer videos grab attention and hold it long enough to get the message across. - Supports different learning styles
Some people learn best through visuals, others through audio. Explainer videos offer both, increasing the chances your audience will understand the message. - Increases retention
Viewers tend to remember information presented in videos better than in text. When you explain your ERP system through video, your audience is more likely to remember how it works and why it’s valuable. - Boosts conversion and adoption
Whether you’re trying to sell an ERP solution or train staff on how to use one, explainer videos can encourage faster adoption and reduce resistance.
Where Explainer Videos Fit in the ERP Journey
Explainer videos aren’t just for sales—they can be useful throughout the entire ERP process, from first exposure to post-implementation training.
- Introduction to ERP
If a business is new to ERP systems, an introductory explainer video can be the perfect starting point. It introduces the concept, shows the benefits, and sets the stage for deeper exploration. - Feature highlights
ERP platforms often have dozens of modules. Individual videos can highlight key features like inventory management, payroll processing, or reporting tools. These can be tailored for potential clients or internal teams. - Implementation guidance
The implementation phase is often the most stressful. Videos can show what to expect, common challenges, and how to overcome them—making the process smoother for everyone involved. - Training resources
Training sessions can be long and repetitive. Explainer videos offer a consistent way to train staff on using different ERP modules. Staff can replay them anytime they need a refresher. - Customer support
Videos answering frequently asked questions or showing how to troubleshoot common issues can significantly reduce support requests and increase user satisfaction.
What Makes an Effective ERP Explainer Video
Not all explainer videos are created equal. If you want your ERP video to succeed, it needs to do more than just look good. It needs to inform, engage, and motivate.
- Clear and simple language
Avoid jargon. Even though ERP is a technical subject, your goal is to make it approachable. Speak in plain terms that your audience will understand. - Focused message
Each video should have a single goal. Whether it’s showing how to run a report or explaining the benefits of automation, stick to one topic to avoid confusion. - Relevant visuals
Animations, screen recordings, and real-life examples make abstract ERP concepts more relatable. Visuals should support the message, not distract from it. - Concise length
Shorter is usually better. Aim for videos under three minutes whenever possible. If you need to explain more, break it into a series. - Strong call-to-action
Whether it’s encouraging viewers to explore the platform, contact sales, or complete a training module, always end with a clear next step.
Sample Table: Types of ERP Explainer Videos and Their Purpose
| Type of Explainer Video | Purpose | Ideal Audience |
| Intro to ERP | To explain what ERP is and why it matters | Business owners, non-technical staff |
| Module-specific Overviews | To highlight how specific features work | Department heads, potential buyers |
| Implementation Process | To prepare users for setup and deployment | Internal teams, consultants |
| Training How-Tos | To teach users how to navigate the system | End-users, new hires |
| Troubleshooting & Support | To solve common issues or FAQs | Existing customers, helpdesk teams |
FAQs About ERP Explainer Videos
What exactly is an ERP explainer video?
It’s a short video designed to explain how ERP systems work, what they do, and why they’re important. These videos often use animations, voiceovers, and on-screen examples to make complex ideas easy to understand.
Are explainer videos only for marketing ERP software?
Not at all. While they are excellent for marketing, they’re also valuable for onboarding, training, and customer support. Any time you need to explain how your ERP system works, a video can help.
How long should an ERP explainer video be?
Most effective explainer videos are between one and three minutes long. That’s usually enough time to cover the main points without losing the viewer’s attention.
Can explainer videos replace traditional ERP training?
They can’t replace all training, but they can definitely support it. Videos help reinforce key concepts, reduce the load on trainers, and give users something to refer back to when needed.
What tools can I use to create ERP explainer videos?
Popular tools include software like Vyond, Powtoon, and Adobe After Effects. If you want screen recordings of the ERP system itself, tools like Camtasia or Loom work well too.
Do ERP vendors typically provide explainer videos?
Some do, especially larger providers. But many businesses choose to create custom videos tailored to their own processes and audiences. Custom videos often feel more relevant and relatable.
How do I know if my explainer video is working?
Track engagement metrics like views, watch time, and click-throughs. You can also gather feedback from users to see if the video helped them understand the topic better.
Conclusion: Making ERP Easier Through Video
ERP systems don’t have to be intimidating. Explainer videos take the mystery out of complex platforms by breaking them into clear, approachable ideas. Whether you’re introducing ERP to a potential client, training your internal team, or answering support questions, a well-crafted video can make a huge difference.
Think of it this way: people would rather watch than read. They want answers quickly, and they want them in a format that’s easy to understand. An explainer video checks all those boxes. It simplifies the complex, engages your audience, and helps your ERP system get the attention and understanding it deserves.
If you’re not already using explainer videos in your ERP strategy, it might be time to start. They don’t just help your audience—they also help your business run smoother, faster, and with fewer misunderstandings.