Creating an explainer video that hits home with your audience comes down to one thing—nailing the script. Whether you’re rolling out a new product, clarifying a complex service, or introducing your brand, the script is your foundation. It carries the voice, the tone, and the messaging of the entire video. So let’s break down what makes a solid explainer script, walk through some practical examples, and answer common questions that come up along the way.
What Makes a Great Explainer Video Script?
Before we dive into real-world examples, let’s touch base on what a solid explainer video script should include. The best scripts tend to follow a tried-and-true formula that balances clarity with engagement. Here’s what typically makes them stand out:
- Clear Problem Statement
A good script starts by identifying a problem the viewer can relate to. This hooks attention and gives people a reason to care. - Simple Solution Presentation
The script then introduces the product or service as the go-to solution. This section should feel like a breath of fresh air, not a hard sell. - How It Works Breakdown
This is the part where you simplify the complex. Use plain language, relatable analogies, or short step-by-step descriptions. - Call to Action (CTA)
Every great explainer closes with direction—whether that’s signing up, clicking a button, or contacting your team. - Conversational Tone
Skip the jargon and corporate speak. Write how you talk. Keep it warm, informal, and human. - Concise and Punchy
You’re not writing a novel. Keep the runtime short—typically between 60 to 90 seconds of dialogue. That’s around 130 to 200 words.
Sample Explainer Video Scripts for Different Use Cases
To make this easy to grasp, here are different styles of explainer video scripts based on various industries and goals. These examples can be modified based on brand voice and visuals, but the structure stays reliable.
SaaS Product (Project Management Tool)
Opening (Problem)
“Managing a team shouldn’t feel like herding cats—but let’s face it, juggling spreadsheets, email threads, and sticky notes? Total chaos.”
Solution
“That’s why we created TaskFlow, a streamlined project management tool that brings your entire workflow under one roof.”
How It Works
“With TaskFlow, create tasks, assign deadlines, chat with your team, and track progress—all in real-time. No learning curve, no clutter.”
CTA
“Ready to ditch the chaos? Start your free trial today and get your team on track in under 10 minutes.”
E-commerce Product (Eco-Friendly Water Bottle)
Opening (Problem)
“Tired of plastic bottles piling up in your kitchen and landfills? So were we.”
Solution
“Meet AquaPure—the reusable water bottle made from recycled stainless steel and built to last.”
How It Works
“Lightweight, leakproof, and keeps drinks cold for 24 hours. Just fill it up, twist the lid, and toss it in your bag. It’s that easy.”
CTA
“Make the switch today. AquaPure ships free and comes with a lifetime guarantee.”
Non-Profit Organization
Opening (Problem)
“Millions of children go to bed hungry every night. But the solution isn’t just food—it’s access to reliable support systems.”
Solution
“That’s where FeedHope comes in. We connect local farms with families in need, cutting waste and feeding communities.”
How It Works
“Your donation helps deliver fresh produce directly to homes across the country. One box at a time, we’re filling plates and restoring dignity.”
CTA
“Join the movement. Visit feedhope.org to give or volunteer.”
Mobile App (Meditation and Mindfulness)
Opening (Problem)
“Stressed, scattered, and sleep-deprived? You’re not alone.”
Solution
“BreatheEase is your pocket-sized guide to calm. A meditation app designed for busy minds and tight schedules.”
How It Works
“Choose a guided session, set your timer, and breathe. Whether you’ve got 60 seconds or 20 minutes, there’s something here for you.”
CTA
“Download BreatheEase and find your calm—one breath at a time.”
Startup Launch (Delivery Service)
Opening (Problem)
“Ever needed something delivered fast—like really fast—but couldn’t find a service that gets it done?”
Solution
“Introducing ZipGo. The 30-minute delivery service for anything from groceries to phone chargers.”
How It Works
“Open the app, place your order, and a local courier picks it up within minutes. Track every move live.”
CTA
“Download ZipGo and get what you need—before you even finish your coffee.”
Best Practices for Writing Explainer Scripts That Work
Even the sharpest video can fall flat without a compelling script. Here’s what to keep in mind while writing:
- Keep sentences short and punchy
Long-winded lines can sound robotic. Make it flow like a real conversation. - Use the second person
Talk to the viewer directly—use “you” and “your” to make it feel personal. - Be visual in your language
Paint pictures with words. Don’t just say “our app helps you relax.” Say “wind down your day with calming soundscapes and breathwork.” - Match tone to brand personality
Playful, serious, friendly—whatever your brand vibe is, the script should reflect it. - Read it out loud
This one’s underrated. If it sounds weird or stiff when spoken, rework it until it sounds natural.
Frequently Asked Questions (FAQs)
What’s the ideal length for an explainer video script?
The sweet spot is between 60 to 90 seconds, which translates to around 130 to 200 words. Anything longer tends to lose attention unless it’s part of a series or training module.
How should I structure my explainer script?
Start with the problem, introduce your solution, explain how it works, and end with a strong call to action. Keep each section tight and clear.
Should I hire a professional voice actor?
If budget allows, yes. A professional can add personality, emotion, and clarity. But for startups or personal projects, a clean, confident read by a team member works too.
Do I need background music or sound effects?
They’re not required, but they help. A light music bed can set the tone, and subtle sound cues make visuals pop. Just don’t let it drown out the dialogue.
Can I use humor in my script?
Absolutely, if it fits your brand. Humor can humanize your message and boost shareability. Just make sure it doesn’t distract from your core message.
Should I write the script before or after the storyboard?
Always start with the script. It’s the blueprint. Once the narrative’s solid, storyboarding becomes way easier and more effective.
How do I test if my script is working?
Read it aloud. Better yet, have someone else read it. If it sounds clunky, confusing, or too long, revise. Also, ask for feedback from folks outside your team—they’ll spot blind spots faster.
Conclusion: The Script Is the Soul of Your Explainer Video
A flashy video without a clear, compelling script is like a car without an engine—it might look good, but it’s not going anywhere. Whether you’re building awareness, pitching a product, or simplifying a service, your script is what drives the message home.
Stick to a format that starts with empathy, flows into value, and ends with a call to action. Keep the tone conversational, the language simple, and the length digestible. And above all, remember this: if your script feels like you’re talking to someone instead of at them, you’re doing it right.
Need help crafting your next explainer script? Start with your audience’s pain point, add your unique solution, and write like you’re having a friendly chat. The rest will follow.