Explainer video production companies have become the unsung heroes behind some of the most effective digital marketing campaigns today. In a fast-scrolling world where attention spans are shrinking by the second, explainer videos step in like digital storytellers—breaking down complex ideas, services, or products into bite-sized, engaging visual content. Whether it’s a whiteboard animation, 2D cartoon, or a slick motion graphic, these videos can breathe life into brands that struggle to get their message across through traditional means.
Behind every impactful explainer video is a creative engine—a production company with a deep understanding of scripting, animation, branding, and psychology. These companies are more than just video editors or animators; they’re narrative engineers that distill a brand’s core offering into 60-90 seconds of visual clarity.
From startups looking to pitch their next big thing to enterprises seeking to onboard users more effectively, explainer video production companies have become an essential partner in the storytelling process. Let’s explore what these companies do, how to choose the right one, and what to expect along the journey.
What Do Explainer Video Production Companies Actually Do?
Explainer video production companies offer an all-in-one solution for businesses that want to convey a message quickly, creatively, and clearly. But their scope goes far beyond just “making a video.” These companies operate like small creative agencies that understand brand voice, marketing psychology, and digital storytelling.
Here’s what typically goes on behind the scenes:
- Concept Development
It all starts with brainstorming. The production team will work with you to understand your product, service, or idea and break it down into a simplified concept that can be turned into a compelling story. - Scriptwriting
Writing for video isn’t the same as writing for blogs or websites. These companies craft tight, emotionally intelligent scripts that walk a fine line between informative and entertaining. - Storyboarding
Once the script is locked, the visual planning begins. Storyboards are like the comic book version of your video—each frame is sketched to preview how the story will unfold visually. - Voiceover Casting and Recording
Whether it’s a warm, friendly tone or an energetic pitch, voiceovers bring personality to the piece. Production companies usually have access to a roster of voice talents or can cast actors to fit your brand voice. - Animation and Visual Production
This is the most resource-intensive stage. 2D or 3D animation, whiteboard sketches, motion graphics, and transitions are built out here, along with music and sound effects. - Feedback and Revisions
Most companies offer multiple rounds of feedback to make sure the final product meets expectations. - Delivery in Multiple Formats
They’ll provide versions for social media, websites, and even vertical cuts for mobile devices.
In essence, explainer video production companies act as creative partners. They transform your technical ideas, internal processes, or product pitches into something even your grandma could understand in under two minutes.
How to Choose the Right Explainer Video Production Company
Choosing the right explainer video production company is more than browsing portfolios and picking the flashiest animation. You need a collaborator who understands your industry, can match your brand tone, and delivers on time and within budget.
Here are some major checkboxes to tick when you’re in the selection phase:
- Portfolio Relevance
Look beyond the surface-level animation quality. Does the company have experience with your industry? Have they done SaaS, healthcare, fintech, or e-commerce explainers before? - Process Transparency
A reliable production company will have a clearly defined process. They should walk you through their workflow, timelines, and deliverables up front. - Customization Over Templates
Avoid companies that churn out template-based animations with minor edits. You want something that stands out—not another copy-paste explainer. - Scriptwriting Quality
Ask to see a few scripts they’ve written for previous clients. This will give you insight into their storytelling chops. - Revisions Policy
Make sure the company offers at least two to three rounds of revisions. This gives room for collaborative fine-tuning. - Communication Flow
How quickly do they respond to emails or calls? Do they use collaborative tools like Trello, Notion, or Slack? A smooth communication line is key to timely delivery. - Cost and Value Alignment
Prices can range dramatically, from budget freelancers to premium agencies. Make sure what you’re paying matches the level of customization, quality, and service provided. - Client Testimonials
Look at what past clients are saying. Better yet, reach out and ask for a reference call.
When you find a company that checks all these boxes, you’ve likely found a partner—not just a vendor.
Common Types of Explainer Videos These Companies Produce
Different messages call for different formats. A good explainer video production company will help you match your objective to the right style.
Here are the most common types:
- 2D Character Animation
Ideal for storytelling with emotional connection. Characters can represent customers, employees, or fictional personas. - Whiteboard Animation
Often used in education, healthcare, or tech. These videos are clean, minimalist, and driven by step-by-step drawing to simplify complex ideas. - Motion Graphics
Perfect for data-heavy industries or when sleek, professional visuals are a must. Think charts, text overlays, and kinetic typography. - Live Action with Animation Overlays
This hybrid blends real footage with animated elements—great for testimonials, product demos, or “day in the life” narratives. - Screencast Explainers
Best for SaaS products or platforms that require visual walkthroughs. Shows real-time navigation through an app or website. - 3D Animation
More immersive and dynamic. Often used for product prototypes, architectural visualization, or high-end tech presentations.
Each style has its strengths. The key is letting your objective lead the choice—not just the cool factor.
Here’s a simple comparison table to help visualize your options:
| Explainer Video Type | Best For | Visual Style | Budget Level |
| 2D Character Animation | Story-driven brand messages | Colorful, playful | Mid to High |
| Whiteboard Animation | Educational content, step-by-step | Black & white sketch | Low to Mid |
| Motion Graphics | Data-heavy, professional tone | Sleek, modern | Mid to High |
| Live Action + Animation | Testimonials, lifestyle brands | Real + Animated | Mid to High |
| Screencast Explainers | SaaS, app tutorials | Screen recording | Low to Mid |
| 3D Animation | Prototypes, high-end tech | Realistic, dynamic | High |
FAQs About Explainer Video Production Companies
What’s the average turnaround time for an explainer video?
Most production timelines range from 3 to 6 weeks, depending on the complexity of the animation and the number of revisions needed.
How much do explainer videos usually cost?
Prices vary widely. Freelancers or budget studios may charge $500–$1,500, while high-end agencies can go from $5,000 up to $20,000 or more.
Can I write the script myself?
Absolutely, but keep in mind that professional scriptwriters understand how to balance timing, voiceover pacing, and emotional hooks. It’s often worth letting the pros handle it or at least polish your draft.
Do I need a voiceover artist?
Most explainer video companies will provide one, but you can also supply your own if you have a specific voice in mind. A good voiceover can make or break the tone of your video.
Are revisions included in the price?
Usually, yes—most packages include at least two rounds of revisions. Be sure to clarify this in your contract.
Can these videos be used on social media?
Yes. Most companies will deliver social-friendly formats (like square or vertical) upon request. Make sure to ask for this during the planning phase.
Is animation better than live-action for explainers?
It depends. Animation is more flexible and scalable, while live-action adds a human touch. Many brands blend both for maximum impact.
What’s the ideal length for an explainer video?
Typically between 60 to 90 seconds. Anything longer risks losing viewer attention unless it’s deeply engaging.
Do production companies help with distribution?
Some do offer distribution and video marketing services, but most specialize in production only. You may need to work with a marketing agency to get your video in front of the right audience.
Can I update my video later?
If it’s animation, updates are usually possible. Just ensure the original project files are included in your agreement for future edits.
Wrapping It Up: Is an Explainer Video Production Company Worth It?
If you’re looking to bridge the gap between your message and your audience’s understanding, explainer video production companies are your best bet. They take your raw ideas and turn them into polished, punchy, and memorable video content that actually converts. From boosting product awareness to simplifying complex onboarding, the impact of a well-executed explainer video can be profound.
Working with a professional company ensures you don’t end up with something that looks like it was whipped up in PowerPoint. You’re paying for clarity, polish, and storytelling—and that’s an investment worth making when messaging matters.
So whether you’re a fledgling startup or a seasoned enterprise, the right explainer video production team can help you make your message stick, sell, and scale.