Explainer videos have become a go-to tool for brands wanting to convey their message clearly and quickly. Whether it’s for a product launch, app tutorial, or brand introduction, these short videos make complex ideas feel simple. But here’s the big question—how much does an explainer video cost?
Pricing can vary widely, and that’s where things get confusing. Some videos cost a few hundred dollars, while others stretch into the thousands. In this guide, we’ll walk you through everything you need to know about explainer video pricing, what affects it, and how to make a smart choice for your budget and goals.
What Factors Influence Explainer Video Pricing?
When you’re trying to understand how much an explainer video costs, you’ll quickly learn it’s not a one-size-fits-all answer. The price depends on multiple moving parts. Here are the most influential ones:
- Style of the Video
A whiteboard video is generally less expensive than a full 3D animation. Motion graphics, 2D cartoons, kinetic typography—all have their own complexity and cost. - Length of the Video
A 30-second video will cost much less than a 2-minute video, not just because of time but also due to the number of assets and time spent on voiceover and editing. - Scriptwriting
Some agencies include scriptwriting in the total price, while others charge separately. If you’re providing the script, it can cut down on costs. - Voiceover Talent
Using a professional voice actor, especially one with a unique accent or language, can drive up the price. - Custom Illustrations and Characters
Want your characters to look exactly like your team? That’ll cost more than using stock assets or templates. - Revisions
The more revision rounds you need, the more you’ll pay. Most providers include one or two rounds for free but charge for extras. - Turnaround Time
Need it in a week? Expedited timelines usually come with rush fees. - Production Source
Freelancers, small studios, and big agencies all price differently. Freelancers are typically the most budget-friendly, while agencies offer a full-service experience that comes with a higher price tag.
Types of Explainer Videos and Their Typical Costs
Different types of explainer videos serve different purposes and come with their own pricing models. Below is a breakdown to give you an idea of what to expect based on the style you choose.
| Type of Explainer Video | Description | Average Cost Range |
| Whiteboard Animation | Hand-drawn on a whiteboard background | $500 – $3,000 |
| 2D Animated | Flat vector style animation | $1,000 – $5,000+ |
| Motion Graphics | Polished animations using abstract graphics | $2,000 – $7,000+ |
| 3D Animated | Realistic or stylized 3D models and scenes | $5,000 – $20,000+ |
| Screencast with Voiceover | Screen recording, great for tutorials | $300 – $1,500 |
| Live Action + Graphics | Real footage with overlay animations | $2,000 – $10,000+ |
| Kinetic Typography | Animated text with background music | $1,000 – $4,000 |
Each type offers a unique tone and feel. If you’re a startup explaining a new app, a 2D animated video may do the trick. If you’re a software company, a screencast could be all you need.
How to Choose the Right Explainer Video for Your Budget
Choosing the right explainer video depends on more than just what you can afford. It’s about understanding where value meets strategy. Here’s how to narrow down your options based on goals and spending limits.
- Know Your Objective
Are you trying to educate, convert, or entertain? Your purpose can guide your video style. An educational video might be fine as a screencast, while a brand story might call for animation and custom visuals. - Match the Tone to the Brand
A serious fintech product probably won’t suit a cartoon-style animation. Think about how the visuals reflect your brand voice. - Set a Realistic Budget
Be honest about what you can spend. If your budget is tight, start with a whiteboard or screencast. There’s always room to upgrade later as your business grows. - Prioritize Quality Where It Matters
If you can only afford top-tier voice acting or detailed animation—but not both—pick the one that will leave the stronger impression on your audience. - Consider a Template-Based Service
Many platforms offer semi-customized explainer videos using templates. They’re fast and affordable, typically ranging from $300 to $1,000. - Work with Professionals
DIY tools like Powtoon or Vyond are tempting, but if the video represents your company at a trade show or major pitch, professional help pays off. - Ask for a Portfolio
Before hiring any freelancer or agency, review their past work. It’ll help you gauge quality, fit, and consistency. - Check What’s Included
Some companies wrap everything—script, storyboard, animation, voiceover, and revisions—into one quote. Others charge separately. Know before you sign.
Tips for Saving Money Without Sacrificing Quality
Even with a limited budget, you can still create a compelling explainer video. Here’s how to get the most bang for your buck.
- Provide Your Own Script
If you’re good with words, writing the script yourself can shave off a few hundred dollars. - Keep It Short
Focus on one idea or feature. A powerful 60-second video is often more effective than a sprawling 3-minute one. - Choose Simple Animation
A clean, well-done whiteboard or kinetic typography video can be incredibly engaging. - Reuse Brand Assets
If you already have illustrations, icons, or even a mascot, share them with your video team to cut down on production time. - Limit Revisions
Plan your video carefully before production begins. Fewer revisions mean lower costs. - Use Royalty-Free Music and Stock Footage
These add production value without high licensing fees. - Bundle Services
If you’re planning multiple videos, some studios offer packages or discounts for bulk work.
Frequently Asked Questions About Explainer Video Pricing
Why are explainer videos so expensive?
Creating a high-quality explainer video involves multiple professionals—scriptwriters, illustrators, animators, voice actors, and editors. It’s a labor-intensive process that takes time and skill.
Can I get a good video for under $1,000?
Yes, especially if you’re open to simpler styles like whiteboard animations or screencasts. Some freelancers and template-based services can deliver solid results for under $1,000.
How long does it take to make an explainer video?
It can take anywhere from 1 to 6 weeks depending on the video’s complexity and the provider’s workflow. Rush delivery may be possible but will cost more.
Is DIY explainer video software worth trying?
If you’re on a tight budget and need something simple, tools like Animaker or Vyond can work. However, they often lack the polish and uniqueness of custom-made videos.
What’s included in the typical explainer video package?
A standard package often includes scriptwriting, storyboarding, animation, voiceover, background music, and a couple of revision rounds. Always clarify what’s included before you sign.
Are revisions usually free?
Most services offer 1–2 revision rounds as part of the base price. Additional rounds are typically billed hourly or per change.
Do different industries have different pricing?
Not really. While the style and tone may change, pricing usually depends more on video complexity, not the industry.
Should I pay for scriptwriting if I already have a website or brochure?
That depends. A good scriptwriter can adapt your existing content into a compelling, spoken format. It’s usually worth the investment if you want the best results.
Wrapping It All Up: Making Smart Choices About Explainer Video Costs
Explainer videos are more than just pretty animations—they’re powerful communication tools. When done right, they can boost conversions, enhance understanding, and leave a memorable impression on your audience. But they do come at a cost, and that cost can vary wildly.
What matters most is value. A cheap video that misses the mark won’t help your brand. On the flip side, a well-executed video, even if it stretches your budget a bit, can pay off many times over in leads, sales, and brand trust.
Here’s what to keep in mind:
- Focus on the outcome. What do you want viewers to think, feel, or do after watching?
- Pick a style that fits your message and brand personality.
- Don’t overspend on fancy animation if a simpler version gets the job done.
- Do your homework—review portfolios, read testimonials, and ask questions.
- Always get clarity on what’s included in the price and what might cost extra.
In the end, the right explainer video will feel like a tailored solution for your unique needs—not a one-size-fits-all product. With smart planning, honest budgeting, and creative collaboration, you can create a video that works hard for your business without draining your wallet.
If you’re ready to explore your options, take the next step—reach out to a few providers, compare their work, and start turning your message into a visual story that sticks.