Creating an explainer video sounds like a simple task—until you get a quote. If you’ve ever asked, “Why does this short video cost so much?” or “What am I even paying for?” you’re not alone. Many individuals and companies are surprised by how much explainer videos can vary in price. But when you break it down, it starts to make sense.
This guide walks you through what goes into explainer video costs, what affects pricing, what options you have, and how to make sure you’re spending your money wisely.
What Influences Explainer Video Pricing?
Explainer video costs are not one-size-fits-all. They can range from budget-friendly to corporate-level production prices depending on multiple factors. Here’s what generally drives the cost:
Length of the Video
- Most explainer videos are under 2 minutes. The longer the video, the more expensive it becomes because each second requires planning, scripting, animation, and voice-over work.
- The sweet spot for most brands is around 60-90 seconds. Shorter videos can keep the audience engaged without blowing your budget.
Style of the Video
Different animation styles demand different levels of skill, time, and tools. Here’s a breakdown of common styles and their typical impact on cost:
| Animation Style | Description | Cost Implication |
| Whiteboard Animation | Hand-drawn look, often black-and-white | More affordable |
| 2D Animation | Most common style, with illustrated characters or icons | Mid-range |
| 3D Animation | Realistic, complex, requires powerful software and more time | Expensive |
| Motion Graphics | Text and shapes that move dynamically | Mid to high |
| Live Action | Requires filming, actors, location, editing | Varies widely |
Who You Hire
- Freelancers may charge less, especially if they’re just starting. You might find solid talent on platforms like Upwork or Fiverr, but it can be hit-or-miss.
- Agencies offer a polished, full-service experience. This often includes strategy, scriptwriting, voiceover, revisions, and delivery in multiple formats.
- DIY Platforms like Animaker or Vyond are budget-friendly and good for simple animations. The trade-off is time, learning curve, and limited customization.
Script and Storyboarding
- A good script makes all the difference. If you provide your own, you might cut costs. But if you’re not experienced, it’s usually better to let professionals handle it.
- Storyboarding is the step where each scene is sketched or mapped out visually. It’s time-consuming but helps align expectations and prevents rework.
Voiceover and Sound Design
- Professional voice actors charge based on word count or usage. You can get voices in various languages or dialects, which also affects the price.
- Background music, sound effects, and sound mixing are often included but can come as add-ons if you’re working with freelancers or à la carte services.
Revisions and Turnaround Time
- If you need your video within a week, expect to pay rush fees.
- Most video producers include one or two rounds of revisions in the base price. More changes can mean more charges.
Explainer Video Cost Tiers: What to Expect
To help you get a clearer picture, here’s a general breakdown of pricing based on quality and source:
| Budget Range | Source Type | Quality Level | What You Get |
| $0 – $500 | DIY Tools/Fiverr | Basic | Limited features, simple animations |
| $500 – $2,000 | Freelancers | Entry to Mid-Level | Custom script, stock music, basic visuals |
| $2,000 – $10,000 | Small Agencies | Professional | Branding, voiceover, script, animation |
| $10,000+ | Studios/Agencies | High-End/Custom | 3D graphics, deep storytelling, full-service |
While this chart gives you a ballpark, remember pricing often varies by region and experience.
How to Choose the Right Option for Your Budget
You don’t have to spend five figures to get a great explainer video, but you should know what you’re getting. Here’s how to choose wisely:
Start with Your Goal
- Are you using the video to increase brand awareness, explain a product, or onboard new users?
- Your goal will determine how polished the video needs to be.
Match the Style to Your Audience
- For a tech-savvy, young audience, motion graphics or 2D animation can be a hit.
- If you’re explaining a complicated product to a general audience, a whiteboard animation might be clearer and more cost-effective.
Don’t Skimp on the Script
- You can have the fanciest animation in the world, but if the script doesn’t grab attention or explain your message, it won’t convert.
Look for Package Deals
- Some studios offer bundled packages that include scriptwriting, animation, voiceover, and even marketing tips.
- Avoid a la carte services if you’re unsure how to piece things together—it can cost more in the end.
Ask for Portfolios and References
- Whether you’re hiring a freelancer or an agency, always review their previous work.
- Pay attention to pacing, clarity, and tone. Does it match your vision?
Build in Time for Feedback
- If you’re working with a team, get internal alignment before sending feedback.
- Clear feedback saves time and avoids additional costs from multiple revisions.
FAQs About Explainer Video Costs
Is it worth hiring a professional explainer video company?
If you’re looking for high quality and need the video to represent your brand professionally, then yes. Agencies handle everything from strategy to delivery, saving you time and hassle. For small businesses or personal projects, a freelancer or DIY approach may work just fine.
How long does it take to make an explainer video?
It depends on the complexity. A standard 60-90 second video can take anywhere from 2 to 6 weeks. Rush jobs are possible but often cost more.
Can I write my own script to save money?
Yes, you can. But make sure it’s concise and clear. A professional scriptwriter knows how to write for timing, voiceover, and animation cues—so if your budget allows, it’s a worthy investment.
What’s the difference between a $500 video and a $5,000 video?
It usually comes down to originality, polish, and effort. A $500 video might use templates, stock characters, or generic music. A $5,000 video likely includes custom animation, detailed storytelling, professional voiceover, and better sound quality.
Do voiceovers add much to the cost?
Voiceovers can cost anywhere from $50 to several hundred dollars, depending on language, usage rights, and talent. But they greatly improve clarity and engagement.
Are monthly subscriptions for DIY video makers worth it?
They can be if you plan to make multiple videos. However, the learning curve and limitations on customization might make them better suited for internal or training content rather than marketing videos.
Conclusion: Making Every Dollar Count
Explainer videos are more than just fun animations—they’re a strategic tool. Whether you’re introducing a new product, onboarding users, or pitching an idea, a well-crafted explainer can do the talking for you.
But like any marketing asset, you get what you pay for. A budget video might work in a pinch, but if you’re aiming for long-term value, it’s worth investing in a version that represents your brand clearly and professionally.
Here’s the bottom line:
- Decide your goal before setting your budget
- Understand what each price range actually delivers
- Don’t underestimate the value of a good script
- Review past work before hiring any professional
- Consider the long-term value of investing in quality
With the right approach, an explainer video isn’t just an expense—it’s an investment that keeps working for you every time someone hits play.
Let the story you tell be worth watching.