Whiteboard animation videos have become one of the most engaging ways to communicate ideas, explain concepts, or promote products. Whether you’re a small business owner, a content creator, or part of a large organization, these videos can simplify complex messages in a fun and visually appealing format. But one question always pops up before starting a project — how much does it cost?
The cost of whiteboard animation can vary widely depending on several factors like length, quality, detail, and who’s producing it. Let’s break it all down and explore everything you need to know about the cost of whiteboard animation so you can make an informed decision without the guesswork.
What Influences the Cost of Whiteboard Animation?
When it comes to whiteboard animation, pricing isn’t a one-size-fits-all situation. Multiple elements come into play that can significantly impact your budget.
Video Length
- The longer the video, the more it will cost. Most animation pricing is based per minute.
- A 30-second video may cost far less than a 2-minute one, not just because of time but because of the amount of illustration and narration involved.
Script and Storyboard Development
- If you already have a script, that can save costs. But if the studio or freelancer needs to create one from scratch, it adds to the total.
- Custom storyboards also take time to develop. Some services offer templated scenes, while others build everything from zero.
Voiceover and Background Music
- Professional voiceover services vary in price based on language, gender, tone, and experience of the artist.
- Royalty-free music might be included, but custom scores or licensed tracks increase the budget.
Illustration Style
- Basic black-and-white sketches are usually more affordable.
- Adding color, shading, or intricate character design raises the price because of the extra hours needed.
Turnaround Time
- Need it in a hurry? Expedited projects often come with rush fees.
- A standard turnaround is usually 1–3 weeks, but fast-track options exist for an added cost.
Revisions and Edits
- Some providers offer 1–2 free rounds of edits.
- Extra revisions beyond that may cost more, so it’s essential to finalize your script early.
Price Range for Different Whiteboard Animation Services
Here’s a table to give you a general idea of what you might expect to pay depending on the type of service you go for:
| Type of Service | Estimated Cost per Minute | Features Included |
| Freelancers (Budget) | $50 – $150 | Basic animation, templated graphics, limited revisions |
| Mid-range Studios | $300 – $700 | Custom illustrations, voiceover, scriptwriting, multiple revisions |
| Premium Studios | $800 – $2,000+ | Fully tailored visuals, professional voiceovers, music, advanced storytelling |
| DIY Platforms (e.g. Vyond, Doodly) | $20 – $50/month (subscription) | Templates, drag-and-drop tools, limited customization |
Keep in mind that these are just averages. Depending on your location and the scope of your project, prices may vary.
Is Whiteboard Animation Worth the Investment?
Spending hundreds—or even thousands—of dollars on a whiteboard animation might seem like a lot at first glance. But let’s take a closer look at what you’re really getting for your money.
Clarity and Simplicity
- These videos make complex topics easy to understand.
- Whether you’re explaining a product, a medical procedure, or an internal company process, clarity can lead to better engagement and results.
Retention and Engagement
- Studies have shown that whiteboard videos can improve viewer retention.
- People tend to remember what they see in a visual storytelling format compared to traditional text or static images.
Professional Appeal
- A well-made video can elevate your brand’s image.
- Whether it’s for a product launch, a training module, or a marketing campaign, polished animation adds credibility.
Flexibility
- These videos work across industries—education, healthcare, finance, tech, and more.
- They can be used on websites, social media, email marketing, and presentations.
Time-Saving
- Instead of spending hours explaining the same thing over and over again, let your animation do the talking.
- It becomes a reusable asset for your business.
FAQs About Whiteboard Animation Costs
What is the cheapest way to make a whiteboard animation video?
Using DIY tools like Doodly or Vyond is often the most affordable option. These platforms usually charge a monthly fee and allow you to build your own videos using pre-made assets.
Why do some studios charge so much for whiteboard animation?
High-end studios include professional scriptwriting, hand-drawn custom illustrations, experienced voice actors, and full creative direction. You’re paying for expertise, polish, and peace of mind.
Is it better to hire a freelancer or a studio?
It depends on your needs and budget. Freelancers can be more affordable and flexible, but studios usually offer a full-service experience with guaranteed quality control.
Can I get a whiteboard video for under $100?
Yes, but expect limited features and possible quality issues. It may work for internal use or small personal projects, but for public-facing content, you might want to invest more.
How long does it take to make a 1-minute whiteboard video?
On average, it takes about 1 to 3 weeks. That includes scripting, illustration, animation, voiceover, and revisions.
Are whiteboard videos still effective in 2025?
Absolutely. Their simplicity, relatability, and visual appeal make them timeless tools for communication, especially in education and marketing.
Conclusion: Finding the Right Fit for Your Budget and Goals
Whiteboard animation can be as simple or as sophisticated as your budget allows. Whether you’re going the DIY route, hiring a freelancer, or working with a premium studio, the key is to match the service to your needs. A $150 video might work well for a classroom explainer, while a $2,000 production might be necessary for a high-stakes marketing campaign.
Take a step back and think about your goals. What do you want the video to accomplish? Who is your audience? How professional does it need to look? Once you have those answers, you’ll be better equipped to choose a service that delivers the value you’re looking for—without breaking the bank.
A smart investment in whiteboard animation can deliver returns in the form of better communication, improved brand recognition, and stronger customer engagement. And that, in the long run, is worth every penny.