When you’re trying to break down a complex idea or introduce a new product, nothing does the job quite like an explainer video. These short, punchy clips blend storytelling, animation, and clear messaging to deliver maximum impact in minimal time. But not all explainer videos are created equal — and the company you choose can make or break your message. Whether you’re a startup on a shoestring or a big brand with bucks to burn, knowing who to trust with your video is critical.
Let’s dive into some of the best explainer video companies that have mastered the craft, what sets them apart, and how to pick the right fit for your goals.
What Makes a Great Explainer Video Company?
A quality explainer video company isn’t just a bunch of animators pushing pixels. It’s a blend of strategic minds, visual artists, scriptwriters, and sound designers who can distill a core message into a captivating 60–90-second experience.
Here’s what separates the pros from the pretenders:
- Strong storytelling: They don’t just animate—they narrate your brand’s story in a way that resonates.
- Strategic approach: The best companies begin with discovery sessions, understanding your audience, product, and pain points.
- Custom visuals: Rather than relying on cookie-cutter templates, great firms craft visuals that align with your brand style.
- Scriptwriting chops: A solid script is the backbone of any explainer. Top companies write scripts that simplify, not oversimplify.
- Clear process: From concept to final delivery, you’ll want a team with a proven workflow and milestone approvals.
- Post-delivery support: Good firms offer tweaks and revisions, even after the video goes live.
Now that we’ve covered what to look for, let’s talk about the standout names in the industry.
Top Explainer Video Companies Worth Considering
Whether you’re looking for whiteboard animation, motion graphics, 2D character-driven stories, or slick tech demos, these companies have built reputations for delivering results-driven videos.
Wyzowl
- Based in the UK, Wyzowl is one of the pioneers in explainer video production.
- They’ve completed over 3,000 videos for global clients and are known for their clear process and fixed pricing.
- Their approach is collaborative, and they involve clients at every step — from scripting to voiceover.
- Wyzowl offers unlimited revisions at every stage, which is a rare treat in the industry.
- Ideal for startups and SaaS companies looking for well-structured animated explainers.
Demo Duck
- Demo Duck focuses on storytelling and brand personality over flash.
- They mix live-action and animation, depending on what suits the message best.
- Their client list includes Netflix, Dropbox, and GE, showing their experience in handling high-profile brands.
- Their strength lies in their ability to align a brand’s tone with its visual output.
- A good pick for companies with unique stories and bold messaging.
Epipheo
- Epipheo is a Cincinnati-based company that helped popularize the term “epiphany video.”
- They specialize in creating videos that spark understanding through clear visuals and strong scripts.
- They’ve worked with Google, Facebook, and SAP, showcasing their B2B expertise.
- Epipheo also offers strategy help for using the video post-production—where to place it, how to promote it, etc.
- Best suited for businesses that want a video that teaches, not just sells.
Yum Yum Videos
- An Argentina-based creative studio with a flair for charming, hand-crafted animations.
- They’ve produced videos for Vodafone, DocuSign, and Red Bull.
- Their visuals lean toward character-driven storytelling with vibrant colors and custom art styles.
- Very responsive team with competitive pricing.
- Great for brands that want something warm, friendly, and attention-grabbing.
Thinkmojo
- Thinkmojo blends branding with video storytelling, especially for tech and SaaS markets.
- Their videos often have a stylish, minimal design paired with thoughtful narration.
- They produce product demos, onboarding videos, and even event content.
- Clients include Slack, Zenefits, and LinkedIn.
- Perfect for sleek, modern brands with a digital focus.
Breadnbeyond
- Based in Indonesia, Breadnbeyond is one of the more affordable options that still delivers high-quality work.
- They offer a wide variety of animation styles and provide an easy onboarding process.
- Timely delivery and clear communication make them a favorite for smaller brands and startups.
- They’ve worked with PayPal, Accenture, and Nestle.
- A strong choice for budget-conscious brands that don’t want to sacrifice style.
Switch Video
- Known for whiteboard-style explainers, Switch Video has worked with large clients like HP and IBM.
- They keep their process streamlined, ensuring fast turnarounds and clear deliverables.
- Switch offers help with scripting and strategic messaging.
- Their videos often feel like business presentations that actually hold your attention.
- A good pick for companies with B2B goals or product training needs.
Explainify
- Explainify focuses on short, strategic explainers that emphasize clarity and conversion.
- They promise to “make the complex simple” and back it up with tight storytelling.
- Their process is focused on brand discovery before any visuals are created.
- Clients include Bosch, Visa, and NBCUniversal.
- Great for brands that want to drive leads and clearly convey value propositions.
Gisteo
- A nimble boutique studio with tons of personality.
- Gisteo combines brand humor with engaging visuals to make memorable explainers.
- They’re particularly good at turning even dry topics into playful narratives.
- Affordable, efficient, and ideal for SMBs or brands with less formal identities.
Here’s a simplified comparison to help with decision-making:
| Company | Best For | Style Focus | Pricing Range |
| Wyzowl | SaaS, Startups | 2D Animation, Clean | Mid to High |
| Demo Duck | Enterprises, Custom Projects | Live Action + Animation | High |
| Epipheo | B2B, Educational Content | Script-Heavy Animated | High |
| Yum Yum Videos | Startups, SMBs | Character-Driven | Mid |
| Thinkmojo | Tech, SaaS, Onboarding | Minimalist Motion | High |
| Breadnbeyond | Budget-Conscious Startups | Wide Style Options | Low to Mid |
| Switch Video | B2B, Training Videos | Whiteboard, Corporate | Mid |
| Explainify | Clarity + Conversion | 2D Animation, Explainer | Mid to High |
| Gisteo | Playful Brands, SMBs | Humorous Animation | Low to Mid |
How to Choose the Right Explainer Video Company for Your Brand
With so many choices, it’s easy to get overwhelmed. So how do you narrow it down to the right fit?
- Define your goal: Are you trying to boost sales, clarify a concept, or onboard new users?
- Know your audience: A tech-savvy crowd might appreciate minimalism, while consumers may prefer storytelling.
- Set a budget: Custom videos range from a few hundred to tens of thousands. Know what you can afford before you dive in.
- Check portfolios: Watch sample videos to see if their style matches your vision.
- Review their process: Some teams are more collaborative, others more hands-off. Pick what suits your working style.
- Ask about revisions: Always clarify how many rounds of edits are included before committing.
- Consider turnaround time: Rushed videos often lack polish — but if you need it fast, look for companies with shorter cycles.
FAQs About Explainer Video Companies
What’s the typical cost of an explainer video?
It varies widely. A basic animated video may start around a few hundred dollars, while high-end studios charge $10,000 and up. It depends on factors like animation complexity, video length, and the production team’s experience.
How long does it take to create an explainer video?
Most projects take between 4 to 8 weeks. Faster turnaround is possible but may require additional costs or a more template-driven style.
Can I use AI tools instead of hiring a company?
Sure, AI video generators like Pictory or Synthesia offer quick and cheap options. But the human touch — nuanced scripts, storytelling, custom art — still makes pro agencies the go-to for high-impact content.
What’s the best style of explainer video?
It depends on your audience and message. Whiteboard is great for educational content. Motion graphics suit tech companies. 2D character-driven animation works well for general product explainers.
Do explainer videos help with SEO?
Yes. Videos keep users on your site longer, boost engagement, and can improve your site’s SEO rankings. Just make sure your video is embedded properly and hosted on platforms like YouTube or Vimeo.
Can these videos be reused on social media?
Absolutely. Many companies provide shorter versions optimized for Instagram, TikTok, LinkedIn, or other platforms. You can repurpose the full video into snippets, GIFs, or teaser clips.
What should I provide to get started?
Most companies will ask for a creative brief or a discovery call. Come prepared with your core message, audience profile, and examples of videos you like.
Final Thoughts
Explainer videos are more than just animated shorts — they’re persuasive tools that can turn curious visitors into loyal customers. The right video company doesn’t just make things look pretty; it helps you connect, educate, and convert.
Whether you’re after pixel-perfect polish or casual charm, there’s a studio out there that fits your vibe and budget. Take your time, ask the right questions, and remember — a great explainer video isn’t just an investment in marketing; it’s an investment in clarity.
Looking to tell your story the right way? Find a partner who listens before they animate — because the best explainer videos don’t just talk… they connect.