Animated videos are everywhere—from short ads on social media to explainer videos on business websites. They’re not just eye-catching; they’re powerful tools for communication. Whether you’re trying to simplify a complex idea, bring a character to life, or promote a brand in a fun way, animation has a way of grabbing attention like nothing else.
But what makes a good animated video? And more importantly, what are some strong examples that show how this medium can be used creatively and effectively? In this article, we’ll explore different kinds of animated videos, what makes them work, and how you can learn from them to create your own.
Let’s walk through some standout examples, common styles, and use cases that can inspire your next animation project.
Common Types of Animated Videos (With Real-World Examples)
Animated videos come in many styles and formats. Some are playful and light, while others are clean and professional. The right style depends on your goal, audience, and message. Here are a few popular types of animated videos, along with examples and why they work so well.
Explainer Animation
These are short videos that explain a product, service, or concept. Think of them as visual elevator pitches.
- Dropbox’s classic explainer video is one of the most cited examples in this category. It used simple stick-figure-style animation and voiceover to show how cloud storage works. It helped Dropbox gain millions of users in its early days.
- Mint.com also used a clean, flat design to explain its budgeting tool, making finance feel less intimidating.
Why it works: The animation simplifies something complex. It’s easy to follow, and the visuals match the pace of the narration.
Character Animation
Character-based animation is a favorite for brands wanting to build a story around a relatable figure.
- Duolingo’s animated owl became more than a mascot—it became a character with a personality. Their videos use humor and storytelling to make language learning feel fun.
- Metro Trains in Melbourne created the viral hit “Dumb Ways to Die,” using cute animated characters in morbidly funny situations to raise safety awareness. It worked because it was unexpected and catchy.
Why it works: People connect emotionally with characters. Animation lets you exaggerate behavior, emotion, and style in a way that sticks.
Whiteboard Animation
This is the kind of animation where it looks like someone’s drawing on a whiteboard as the narration continues.
- RSA Animate’s version of “Drive” by Daniel Pink is a famous example. The hand-drawn visuals complement the intellectual content, making it easier to digest.
Why it works: The motion of drawing keeps the viewer engaged. It also makes big ideas feel approachable.
2D Motion Graphics
These are slick, modern animations often used by tech companies and startups.
- Slack’s explainer videos use 2D motion graphics with smooth transitions and stylized icons. They keep things professional but still approachable.
Why it works: Motion graphics give a polished, branded look while clearly communicating features or benefits.
3D Animation
3D animation adds depth and realism. It’s often used in games, movies, or when a visual needs to be more dynamic.
- Pixar’s shorts are some of the most beloved examples of storytelling through 3D animation. “Piper,” a short about a baby bird learning to hunt for food, is a perfect example of emotional storytelling without dialogue.
- Product demos in tech, like the iPhone assembly animations, use 3D to show internal parts in action.
Why it works: It’s visually impressive and lets you show things that would be impossible with live video.
Feature Breakdown: Animated Video Styles vs. Use Cases
Here’s a simple comparison to help match the animation style to the intended purpose.
| Animation Style | Best Used For | Visual Tone | Key Benefit |
| Explainer Animation | SaaS tools, startups, product demos | Clean, Simple | Makes complex ideas easy to grasp |
| Character Animation | Brand storytelling, education | Fun, Emotional | Builds connection with viewers |
| Whiteboard Animation | Training, education, thought-leadership | Hand-drawn, Educational | Keeps attention through movement |
| 2D Motion Graphics | Corporate videos, app intros | Sleek, Branded | Looks professional and sharp |
| 3D Animation | High-end branding, product visualization | Realistic, Immersive | Delivers wow-factor visuals |
This table is just a guide. Many great animated videos mix styles depending on the message.
What Makes an Animated Video Truly Effective?
It’s not just about the animation. A lot of behind-the-scenes thinking goes into crafting an animated video that sticks with viewers. Here are some common threads among the most successful examples:
- A clear message
Every good animated video starts with a strong core idea. If the message isn’t clear, no amount of animation will save it. - Engaging script and voiceover
Voice and tone matter just as much as visuals. A friendly, enthusiastic voiceover can make even the most technical subject feel more human. - Strong pacing
Good videos don’t rush. They guide viewers naturally from one idea to the next. - Emotional hook
Whether it’s humor, empathy, or curiosity, the best videos know how to make you feel something. - Good branding
Colors, characters, and tone should all align with your brand identity. Think of the Duolingo owl or the minimal style of Dropbox’s early days. - Call-to-action
Even the most beautiful video won’t mean much if it doesn’t lead the viewer somewhere—be it a signup, a share, or just more interest.
Frequently Asked Questions About Animated Video Examples
What’s the most effective type of animated video for businesses?
Explainer videos tend to work well because they clearly describe products or services. When done right, they increase conversions and brand understanding.
How long should an animated video be?
Ideally, between 60 to 90 seconds. That’s enough time to deliver value without losing attention. For social media, even shorter clips (30–45 seconds) work well.
Are animated videos expensive to produce?
It depends on the style and complexity. Whiteboard or simple motion graphics are often budget-friendly. 3D animation or custom character designs cost more due to the level of detail involved.
Do I need professional voiceover in my video?
Not always, but it helps. A clear, pleasant voice that fits your brand tone can elevate your message. Some brands also go for text-only formats if they’re aiming for international audiences.
Can animated videos work for serious or technical topics?
Absolutely. In fact, animation can simplify complex topics like medical procedures, software workflows, or finance. The key is keeping the tone appropriate for your audience.
What tools are commonly used to create animated videos?
For beginners, tools like Animaker, Powtoon, and Vyond are good starting points. For pros, Adobe After Effects, Blender (for 3D), and Toon Boom Harmony are common choices.
How do I make sure my animated video matches my brand?
Use consistent colors, fonts, and style elements. If you have a brand guide, follow it. If you’re working with an animator, make sure they understand your brand personality.
Conclusion: Why Animated Video Examples Still Matter Today
Animated videos aren’t just trendy—they’re effective. Whether you’re trying to build brand awareness, educate customers, or tell a heartfelt story, animation gives you the freedom to shape your message exactly the way you want.
The best part? You don’t need a Hollywood budget. With the right idea and approach, even a simple animation can make a huge impact. The examples we explored—from Dropbox to Duolingo—show that clarity, emotion, and creativity always win.
If you’re considering animation for your business, personal project, or classroom, look at what’s already working. Watch those popular videos, take notes on what grabs your attention, and don’t be afraid to experiment. Every great animated video started with a simple idea—and a little imagination.
Want to try creating your own? Start small, stay focused on your message, and remember: animation isn’t about being flashy—it’s about telling a story that sticks.