Animated Informational Videos for Business

Animated informational videos have quickly become a go-to tool for businesses aiming to communicate effectively, entertain their audiences, and simplify complex ideas. Whether you’re trying to explain how your product works, introduce your brand, or train employees, animation offers a creative and clear way to deliver your message.

Unlike live-action videos, animated videos give you complete control over visuals, voice, tone, and timing. That means fewer production limitations and more freedom to be bold, fun, and expressive — all while keeping the message focused. Let’s dig into how businesses are using animated informational videos, what benefits they offer, and why they might be the right fit for you.

Why Businesses Are Turning to Animated Informational Videos

Businesses of all sizes are investing in animation, and it’s not just because it looks cool. There’s a real strategy behind this creative move. Here’s why more companies are jumping in:

• Easier to Understand
  Animation helps simplify technical or abstract concepts that would be hard to explain with text or live-action video. It breaks things down into digestible visuals.
• More Engaging
  People are more likely to watch and remember animated content than plain text or static images. Movement, voiceover, and storytelling all help hold attention.
• Cost-Effective
  Once created, an animated video doesn’t require reshoots, actors, or expensive filming locations. You can make updates anytime without starting from scratch.
• On-Brand Flexibility
  You can tailor animations to match your brand’s colors, tone, and message exactly. From playful and fun to sleek and professional, animation adapts.
• Reusability
  Use them on your website, in emails, across social media, at trade shows, or even in internal trainings. One well-made video can serve many purposes.
• Time-Saving for Viewers
  Animated explainer videos typically run under two minutes. They offer quick answers, making them perfect for busy users who just want to know what something is and how it works.

Types of Animated Informational Videos Businesses Use

Animation can be used in many ways, depending on the goal of the video. Here are some of the most common types businesses create:

• Explainer Videos
  These walk viewers through a product, service, or idea in a short and compelling way. Think of it as your elevator pitch — but visual.
• How-To or Tutorial Videos
  These show customers how to use your product or service, step by step. Great for software, apps, or tools with features that need demonstrating.
• Internal Training Videos
  Use animation to onboard new hires, explain company policies, or introduce systems. It helps make dry content more engaging and easier to remember.
• Customer Onboarding Videos
  Show new users what to expect and how to get started. This can reduce confusion and help them feel confident about your product right away.
• Product Demos
  Highlight features, functions, and benefits in an attractive, controlled environment without needing a physical product or location.
• Brand Story Videos
  Tell your company’s story in a way that feels personal and authentic. Animation lets you show your values and mission with emotion and creativity.

How to Create an Effective Animated Informational Video

You don’t need to be a professional animator to create a strong video. But it helps to know the process and what makes these videos work. Here’s how to make one that connects with your audience:

• Start with a Script
  Every good video begins with a clear, simple script. Know your message and your goal. Who are you talking to? What do you want them to know or do after watching?
• Focus on One Main Idea
  Don’t overload the viewer with too much information. Keep it focused and targeted. If you have multiple things to explain, consider making a short video for each.
• Use a Friendly, Natural Tone
  You’re having a conversation, not giving a lecture. Use everyday language that feels easy and approachable.
• Choose the Right Style
  Animation styles range from 2D cartoons to sleek motion graphics or whiteboard videos. Pick the one that fits your brand’s personality and message.
• Add Voiceover and Music
  A good voiceover brings the message to life. Background music adds energy and polish. Make sure both align with your brand tone.
• Keep It Short
  Aim for around 60 to 90 seconds. If it goes longer, make sure every second earns its place. Viewers tend to tune out when videos drag on.
• End with a Call to Action
  Let your viewer know what to do next — whether it’s visiting your site, signing up, or contacting your team.

Comparing Video Types for Business Use

Here’s a simple comparison to show where animated informational videos shine compared to other formats:

FAQs About Animated Informational Videos for Business

What software is used to create animated videos?
There are many options, from beginner-friendly platforms like Vyond, Powtoon, and Animaker to more advanced tools like Adobe After Effects. It depends on your team’s skill level and budget.

Do I need to hire a professional animator?
Not necessarily. If you have time to learn or use a drag-and-drop platform, you can create quality videos yourself. For complex or high-stakes content, though, a pro can help you get it just right.

How long does it take to make an animated video?
It depends on the length and complexity, but most animated videos take 2 to 4 weeks to produce from script to final edit. Some tools can speed this up if you’re handling it in-house.

Can I use animated videos on social media?
Absolutely. Short animated videos work great on platforms like Facebook, Instagram, LinkedIn, and even YouTube Shorts. Just keep them short and engaging.

Are animated videos effective for B2B companies?
Yes. Animation isn’t just for consumers. B2B businesses use them to explain services, train staff, present data, and stand out in a crowded field.

How much does an animated video cost?
It varies. DIY tools can cost as little as a monthly subscription fee, while hiring a studio might cost anywhere from a few hundred to several thousand dollars, depending on the video’s length and complexity.

Can I translate my animated video for other markets?
Yes. Many platforms let you switch voiceovers and subtitles to match different languages, making it easier to localize your content for global audiences.

Conclusion: Should Your Business Use Animated Informational Videos?

If you want to communicate clearly, stand out from competitors, and make your message stick — animated informational videos are absolutely worth considering.

They’re flexible, eye-catching, and memorable. Whether you’re educating customers, training employees, or building brand awareness, they help you say more with less. You don’t need a big team or a Hollywood budget to get started — just a clear idea and the right tools.

In a digital world where attention spans are short and distractions are everywhere, animation gives your business the power to break through the noise. So if you haven’t tried using animated informational videos yet, now might be the perfect time to start.