In an age where attention spans are shrinking and content is everywhere, businesses are constantly looking for effective ways to communicate their value propositions. That’s where animated explainer videos come in. These short, engaging, and visually driven clips break down complex ideas into digestible, entertaining content that can be understood in a matter of minutes.
Whether you’re a startup trying to explain your app, a nonprofit raising awareness, or a B2B company simplifying a service offering, animated explainer videos can be a game-changer. But what exactly goes into producing one? In this guide, we’ll walk you through everything you need to know about animated explainer video production—from concept to creation.
What Is an Animated Explainer Video?
Let’s start with the basics. An animated explainer video is typically a 60 to 90-second animated clip that explains a product, service, or concept in a straightforward and engaging manner. Rather than using live actors or real-world footage, these videos rely on animation to visualize abstract ideas or demonstrate processes in a creative way.
Here are some common styles of animated explainer videos:
| Type | Description | Best For |
| 2D Animation | Traditional flat animation with characters or icons | Startups, tech products, educational tools |
| Whiteboard Animation | Hand-drawn style animations mimicking a whiteboard sketching process | Training, internal communication |
| Motion Graphics | Animated graphic design elements and typography | SaaS, fintech, healthcare |
| 3D Animation | Three-dimensional visual storytelling | Product demos, high-end marketing |
| Stop Motion | Frame-by-frame animations of physical objects | Creative campaigns, artisanal products |
What sets these videos apart is their ability to simplify without dumbing down. A well-crafted animated explainer video doesn’t just tell people what your product does—it shows them, often with a little humor, emotion, and storytelling.
The Step-by-Step Production Process
Creating a high-quality animated explainer video isn’t just about flashy visuals. It’s a structured, strategic process that combines storytelling, design, animation, and voiceover. Let’s walk through the typical phases:
- Discovery and Research
This first phase is all about gathering information. Before writing a script or drawing a single frame, the video production team needs to understand:
- The product or service
- Target audience
- Core message
- Distribution goals (social media, landing page, email marketing, etc.)
Often, this involves meetings with clients, reviewing branding materials, and even competitor research.
- Scriptwriting
The script is the foundation of the explainer video. It needs to be concise, compelling, and clear. Good scripts:
- Open with a hook
- Present a problem
- Offer a solution (your product/service)
- Include a call to action (CTA)
Example Format:
“Are you tired of [problem]? Meet [product name], the easiest way to [solution].”
A great explainer video script often runs between 130–160 words for a 1-minute video.
Storyboarding
Once the script is approved, a storyboard is created to visualize how each scene will look. This step serves as a blueprint for the animation. It’s usually made up of sketches or illustrations paired with text from the script.
Voiceover Recording
The right voice can make or break your video. A professional voiceover artist is typically hired to record the script in a tone that suits your brand—whether that’s friendly, authoritative, playful, or calm.
Design and Illustration
Next, illustrators create the final visuals based on the storyboard. This includes characters, backgrounds, icons, and branding elements. At this stage, the look and feel of the video begin to take shape.
Animation
Now, the real magic happens. Animators bring the illustrations to life, adding movement, transitions, and timing everything to match the voiceover. This can take anywhere from a few days to several weeks, depending on the complexity.
Sound Design and Music
Music and sound effects are added last. These elements enhance the viewer’s experience and help drive emotions. A light, upbeat soundtrack is common for most explainer videos, but the choice will depend on your brand’s tone.
Review and Revisions
Before final delivery, the video goes through review stages. You may request edits, such as changing animation speed, swapping music, or correcting visuals. Once all revisions are made, the final version is delivered in your preferred formats.
How Much Does an Animated Explainer Video Cost?
One of the most common questions about explainer videos is: “How much will it cost?” The answer isn’t always simple, as prices can vary dramatically depending on the video’s length, style, and the expertise of the production team.
Here’s a general breakdown:
| Video Type | Cost Range (USD) | Turnaround Time |
| DIY Tools (e.g., Vyond, Powtoon) | $20–$100/month | 1–2 weeks |
| Freelancers (basic 2D) | $500–$2,000 | 2–4 weeks |
| Professional Studios | $3,000–$15,000+ | 4–8 weeks (or longer) |
Additional costs may include:
- Voiceover talent
- Custom illustrations
- Scriptwriting services
- Licensing for music and sound effects
If you’re looking for a high-impact video that matches your brand’s professionalism and tone, investing in a reputable production studio is usually worth the extra budget.
Where and How to Use Explainer Videos Effectively
A great explainer video is only useful if it reaches your audience. Here are the best places to deploy your animated video for maximum ROI:
On Your Website
Placing an explainer video above the fold on your homepage can increase conversion rates. It grabs attention and immediately communicates value.
In Email Campaigns
Embedding or linking to a video in your email can increase open and click-through rates. Keep the subject line enticing and mention the video inside.
On Social Media
Use snippets or shorter versions for Instagram, TikTok, LinkedIn, and Facebook. These platforms love video, and your explainer content can drive awareness, engagement, and shares.
During Sales Pitches or Demos
If your sales team struggles to explain your product, a short video can do it for them—consistently and effectively.
At Trade Shows or Events
Explainer videos on a loop at a booth or presentation help draw in curious passersby and can break the ice for sales conversations.
FAQs About Animated Explainer Video Production
How long should an animated explainer video be?
A: Most explainer videos are between 60 and 90 seconds. This is long enough to convey a message but short enough to maintain attention.
Can I write the script myself?
A: Yes, you can! But professional scriptwriters bring storytelling expertise and know how to structure a script for video. If budget allows, it’s worth outsourcing.
What’s the difference between 2D and 3D animation for explainer videos?
A: 2D animation is flat and commonly used in most explainer videos—it’s faster and more cost-effective. 3D adds depth and realism but is typically more expensive and time-consuming.
Do I own the video once it’s completed?
A: Usually, yes—but be sure to check your agreement. Some studios retain rights to source files or charge extra for full ownership.
How do I measure the success of my video?
A: Track engagement metrics like views, watch time, shares, and click-through rates. On your website, look at bounce rates and conversions before and after embedding the video.
Conclusion: Should You Invest in Animated Explainer Video Production?
If you’re trying to capture attention, build trust, and clearly communicate what you offer, animated explainer videos are one of the most effective tools at your disposal. They combine visual storytelling, concise messaging, and emotional appeal to connect with your audience—fast.
While the upfront cost can vary, the long-term ROI is often significant. A well-produced explainer video can live on your homepage, support your sales team, fuel your ad campaigns, and even help with investor pitches.
Whether you go DIY, hire a freelancer, or partner with a studio, what matters most is clarity of message, quality of execution, and alignment with your brand voice.
If you’re ready to make your product easier to understand and more exciting to watch, animated explainer video production might just be your next best move.