When you’re trying to explain what your product, service, or brand is all about, words alone often aren’t enough. People want clarity and they want it fast. That’s where a 2D explainer video company steps in. These companies specialize in turning complex ideas into simple, visually engaging animations that grab attention and make your message memorable.
In this article, we’ll walk through why these companies matter, how to pick the right one for your business, and what to expect when you start the process. Whether you’re a startup looking to launch or a seasoned business trying to rebrand, this guide will help you make smart, confident choices.
What Makes a 2D Explainer Video Company Valuable?
There’s a reason 2D explainer videos are everywhere—websites, social media, presentations, even emails. The right company doesn’t just create a video. It builds a story. Here’s why hiring a professional team makes a difference:
- They know how to communicate visually
It’s not just about pretty animations. These companies have storytellers, scriptwriters, voice artists, and motion designers working together to create a narrative that resonates. - They save you time and energy
Instead of trying to figure out how to animate something yourself or hire freelancers one by one, an explainer video company handles everything in-house. You just provide the idea—they do the rest. - They help with conversions and engagement
A good explainer video can increase engagement on your website and help convert visitors into customers. Visuals are easier to understand and remember than paragraphs of text. - They tailor content for your audience
A skilled team understands marketing psychology. They can adapt your message based on who you’re trying to reach—investors, customers, or partners. - They boost your brand’s image
A polished, professional video tells people you’re serious about your brand. It adds credibility and leaves a lasting impression.
Key Features to Look for in a 2D Explainer Video Company
Not all companies are created equal. Some might look great on paper but fall short in execution. Here are the core things you should look for when choosing the right partner:
- Portfolio and style variety
Look through their past projects. Do the animations look sharp? Do the characters and stories feel original? You want a company that can adjust its style to match your brand, not give you a cookie-cutter video. - Clear communication and process
You want a team that walks you through each stage: from concept to script to storyboard to final delivery. Good communication avoids delays and keeps your project on track. - Pricing transparency
A trustworthy company will give you clear, upfront pricing. Beware of vague quotes or companies that keep adding charges during the process. - Customization options
Avoid companies that only offer templates or rigid packages. Your brand is unique, and your video should reflect that. - Client testimonials
Real feedback from past clients can give you insight into how the company works and whether they deliver on their promises.
The Production Process: What to Expect
Working with a 2D explainer video company is a collaborative effort. While you don’t need to be an expert in animation, it helps to understand how the process typically works. Here’s a breakdown:
- Discovery phase
The team will ask about your business, audience, goals, and core message. This sets the tone for the script and visuals. - Scriptwriting
A good script is the heart of a successful explainer video. The company’s writers will craft a short, compelling story based on your input. - Storyboard creation
Before animation begins, you’ll get a frame-by-frame sketch of how the video will look. This is where you approve the visual style and pacing. - Voiceover selection
You can usually choose from different voice actors—male or female, various accents, tones, and languages. The voiceover brings life to the script. - Animation and editing
This is where the magic happens. The animators build the scenes, sync them with the voiceover, and add music or sound effects. - Revisions and delivery
Most companies offer one or two rounds of revisions. After final tweaks, you receive the full HD video ready to use.
Comparison Table: Choosing the Right 2D Explainer Video Company
Here’s a simple comparison table to help you weigh your options when browsing different companies:
| Feature | What to Look For | Why It Matters |
| Portfolio Quality | Variety of styles and industries | Ensures they can match your brand look |
| Customization | Fully tailored scripts and visuals | Avoids generic, template-based results |
| Communication | Regular updates and clear timeline | Prevents delays and misunderstandings |
| Pricing | Transparent rates and no hidden fees | Helps with budgeting and planning |
| Turnaround Time | Realistic timeframes (2–6 weeks average) | Ensures timely delivery for campaigns |
| Revisions Policy | At least one or two rounds included | Allows for feedback and improvements |
| Testimonials or Case Studies | Positive reviews and documented success | Builds confidence in their reliability |
FAQs About 2D Explainer Video Companies
What’s the average cost of a 2D explainer video?
Prices vary, but a professional 60–90 second video usually ranges from mid-hundreds to several thousand dollars depending on quality, style, and revisions.
How long does it take to make a 2D explainer video?
On average, the process takes about 3 to 6 weeks. Complex projects or custom illustrations may take longer.
Do I need to provide the script?
Not necessarily. Most companies offer scriptwriting as part of the package. However, your input and key talking points are essential.
Can I use my own voiceover or music?
In many cases, yes. If you have a preferred voiceover artist or licensed music, just let the company know at the start.
What file formats do I receive?
Typically, you’ll get the final video in .mp4 format. Some companies may also provide web-optimized or social media versions upon request.
Are revisions included in the price?
Most reputable companies include at least one or two rounds of revisions. Always confirm this upfront to avoid surprises.
Do 2D explainer videos work on social media?
Absolutely. Short, engaging animations tend to perform well on platforms like Facebook, Instagram, and LinkedIn. They’re also great for YouTube ads.
Conclusion: Finding the Right 2D Explainer Video Partner
Choosing the right 2D explainer video company is more than a creative decision—it’s a strategic one. A well-made video can drive engagement, clarify your offer, and make your brand unforgettable.
The key is knowing what to look for. A company that listens, customizes, and communicates clearly will help you turn your message into something people not only understand but remember.
Whether you’re launching a new product, explaining a process, or just trying to stand out in a crowded market, a good explainer video can be a game-changer. Take your time, ask questions, and partner with a team that truly gets your vision.
If you’re ready to bring your brand’s story to life, there’s a 2D explainer video company out there that can help make it happen—just make sure it’s the right one for you.