Video ROI Calculator

Gross Profit Margin (%): Percentage of profit earned from sales.

Average Sale/Contract ($): Average revenue from each sale or contract.

Close Rate (%): Percentage of leads that result in sales.

Monthly Visitors: Number of visitors to your site each month.

Original Conversion Rate (%): Percentage of visitors who convert before the video.

New Conversion Rate (%): Percentage of visitors who convert after the video.

Amortization Period (months): Time period over which the video investment is evaluated.

Cost of the Video ($): Total cost of producing the video.

The ROI Calculator helps you estimate the return on investment of your video projects. Simply enter the required values to calculate the ROI percentage, helping you to evaluate the financial effectiveness of your video content.

This tool is particularly useful for video producers, marketers, and content creators who need to measure the profitability of their video campaigns and make informed decisions.

Example Calculation

Let's assume the following values:

Gross Profit Margin: 20%
Average Sale/Contract: $1000
Close Rate: 10%
Monthly Visitors: 5000
Original Conversion Rate: 2%
New Conversion Rate: 3%
Amortization Period: 12 months
Cost of the Video: $5000

Using these values, the calculator will determine the estimated ROI as follows:

Original Sales = 5000 * 0.02 * 1000 * 0.2 * 0.1 = $2000

New Sales = 5000 * 0.03 * 1000 * 0.2 * 0.1 = $3000

Incremental Sales = (3000 - 2000) * 12 = $12000

ROI = ((12000 - 5000) / 5000) * 100 = 140%

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