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How to Make YouTube Shorts For Your Business
As a business, you want to be where your customers are. And these days, that means being on YouTube. But with so many businesses creating long-form content, it can be tough to stand out. That’s where YouTube Shorts come in.
YouTube Shorts are short, snappy videos that are perfect for social media. They’re easy to make and don’t require a lot of time or resources. Plus, they’re highly shareable and can help you reach a new audience.
If you’re thinking about using YouTube Shorts for your business, here’s everything you need to know.
What are YouTube Shorts?
YouTube Shorts is a short-form video sharing service that was launched in September 2020. It allows users to create and share 15-second videos, similar to TikTok. As of March 2021, YouTube Shorts has over 100 million active users.
As short-form video content becomes more popular, it’s important to keep up with the latest research
and data.
Here are some recent key findings:
–45% of internet users watch online videos every day
–78% of people have watched an explainer video to learn more about a product or service
–55% of people would rather watch a video than read text
With these statistics in mind, it’s clear that creating short-form video content is a great way to engage your audience and promote your business. If you’re not already using video, now is the time to start!
It’s no secret that short-form video content is on the rise. In fact, research shows that audiences are increasingly engaging with this type of content. But what does this mean for marketers and businesses?
Well, first of all, it means that if you’re not already creating short-form video content, now is the time to start. This doesn’t mean you need to abandon your long-form content altogether; rather, it simply means that you should consider adding shorter videos to your content mix.
Not sure where to start with YouTube shorts? Here are a few ideas:
1. Create how-to videos: How-to videos are extremely popular on social media and tend to perform well in search engines. If you have a product or service that can be demonstrated in a short, step-by-step video, consider creating one (or several).
2. Share customer testimonials: Customer testimonials are a great way to build trust and credibility. If you have any video testimonials from happy customers, share them on your website and social media channels.
3. Highlight company culture: A quick tour of your office or an introduction to your team can help humanize your brand and give potential customers a behind-the-scenes look at what it’s like to work with you.
4. Create product demos: Product demos are another great way to showcase your products or services in action. If you have a physical product, consider filming a short video that shows it being used.
5. Offer helpful tips: If you have any helpful tips or tricks to share, consider creating a short video about them. These types of videos tend to be popular on YouTube Shorts and other social media and can help position you as an expert in your field.
6. Provide an update: Have you recently launched a new product or service? Are there any changes or updates to your business that you want to share? A short video is a great way to do this.
7. Share user-generated content: User-generated content (UGC) is any content that’s created by your customers or fans, such as photos, videos, or reviews. Sharing UGC is a great way to connect with your audience and create a sense of community around your brand.
8. Go live: Live video is one of the hottest trends in social media right now. If you’re not already using live video, consider doing so to connect with your audience in real-time.
9. Run a contest: Contests are a great way to engage your audience and encourage them to create their own short-form videos. You can use a contest as an opportunity to promote your products or services, or simply use it as a way to generate UGC.
10. Tell a story: Stories are powerful and have the ability to connect with people on an emotional level. If you have a story about your brand or product that you think would resonate with your audience, consider turning it into a short video.
These are just a few ideas to get you started. Short-form video content on YouTube Shorts is extremely versatile and can be used for a variety of purposes. The important thing is to experiment and see what works best for your business.
Why Use YouTube Shorts For Business?
YouTube Shorts are a new format on the platform that allows users to create short-form videos. They’re perfect for businesses because they’re an easy way to create engaging content that can be consumed quickly. Plus, with YouTube’s algorithms favoring shorter videos, your business’s Shorts are more likely to be seen by potential customers.
YouTube Shorts are an effective way to reach potential customers and promote your business. Follow the steps above to create your own video short and start driving results to your company today.
How To Watch YouTube Shorts
YouTube Shorts is a new feature on the YouTube app that allows users to watch short, creative videos. YouTube Shorts can be up to 15 seconds long and are perfect for creative people who want to share their ideas with the world in a quick and easy way.
To watch YouTube Shorts, simply open the YouTube app and look for the “Shorts” tab. From there, you can browse through all of the available shorts and watch any that interest you. YouTube Shorts is a great way to discover new talent and get inspired by other creatives.
How To Interact On YouTube Shorts
Interacting on YouTube Shorts is easy! Just tap on the comment icon underneath a video to leave a comment. You can also like, share, and respond to other people’s comments. If you want to join the conversation on YouTube Shorts, just follow these simple steps:
- 1. Tap on the comment icon underneath a video.
- 2. Type out your comment and hit enter.
- 3. That’s it! You’ve now commented on a YouTube Short.
- 4. To like or respond to someone else’s comment, just tap on the “thumbs up” icon or the “reply” icon next to their comment respectively.
And that’s all there is to it! Interacting on YouTube Shorts is quick and easy, so jump in and start commenting on your favorite videos today.
What You Will Need To Make A YouTube Short?
Making a YouTube Short is relatively easy and only takes a few minutes. Here’s an outline:
- 1. Choose your topic
- 2. Film your video
- 3. Edit your video
- 4. Upload your video
- 5. Share your video
Making a YouTube short is not as difficult as it may seem. In this section, we will go over everything you need to know to make an awesome YouTube short!
The first step is to come up with a concept. What is your YouTube short going to be about? Will it be funny? Serious? Informative?
Once you have a concept, the next step is to write a script. This doesn’t have to be anything fancy – just a few bullet points that will help you keep on track when filming.
Next, it’s time to gather your equipment. You’ll need a camera/smartphone, of course, but you might also want some lights and other props to help set the scene.
Once you have everything you need, it’s time to start filming!
Remember to keep your shots interesting, and don’t be afraid to experiment. YouTube shorts are all about having fun and being creative, so go wild!
Once you’ve got all your footage, it’s time to edit. Again, there are no hard and fast rules here – just be creative and have fun!
So lets now look at the specific step by step guides on how to use the Youtube shorts app:
How To Use YouTube Shorts App: Step By Step:
1. Download the YouTube Shorts app from the App Store or Google Play.
2. Open the app and sign in with your Google account.
3. Tap on the “+” icon in the bottom center of the screen to create a new short.
4. Select a video from your camera roll or upload a new one by tapping on the “Upload” button.
5. Edit your video by adding filters, music, text, or other effects.
6. When you’re finished, tap on the “Publish” button to share your short with the world!
How To Frame Your Shot In YouTube Shorts
There’s no strict rule on how to frame your shots when filming YouTube Shorts, but there are a few guidelines you can follow to ensure your video looks its best.
First, make sure the subject of your shot is centered in the frame. If you’re filming a person, for example, their head and shoulders should be in the middle of the shot. You can use the rule of thirds to help compose your shots, but don’t feel like you need to strictly adhere to it. Just make sure your subject is visible and in focus.
If you’re filming a moving subject, such as a car or animal, panning with the movement can give your shots a more dynamic look. Just make sure to keep your subject in focus as you pan. If you’re filming a static subject, such as a landscape or building, zooming in or out can add visual interest to your shot. Again, just make sure your subject is in focus.
By following these simple guidelines, you can ensure your YouTube Shorts look great. Just have fun and experiment to see what works best for you and your videos.
How To Add Music To YouTube Shorts
Adding music to your YouTube Shorts is easy! Here’s how:
1. Go to the YouTube Music library and select the song you want to use.
2. Drag and drop the song into your video editor.
3. Trim the song to fit your video.
4. Export your video and share it with the world!
How To Add Text To YouTube Shorts
Adding text to a YouTube Short is simple and only takes a few seconds.
First, open the YouTube Shorts app on your phone. Then, tap the “+” sign in the bottom center of the screen. This will open up the video editor.
Second, tap the “Text” icon in the top right corner of the screen. A new window will pop up where you can type out your text.
Thirdly, once you’re done, tap “Done” in the top right corner and then “Save” in the bottom right corner.
How to Sample Audio on YouTube Shorts
YouTube Shorts is a new feature on the YouTube mobile app that allows you to create 15 second videos. You can use existing video clips or create new ones using the built-in camera. You can also add music to your video from a library of popular songs or upload your own.
To sample audio from a YouTube video, first open the YouTube Shorts camera and tap on the music icon in the bottom left corner. This will open up the music library. You can browse by genre or mood, or search for a specific song.
Once you’ve found a song you want to use, tap on it and then hit the “sample” button. This will add a clip of the song to your video at the current playback time. You can then adjust the start and end time of the clip to get the perfect sound.
You can also add multiple audio clips to your video by sampling different songs. This is a great way to create a unique soundtrack for your YouTube Short. So get creative and have fun!
Check out further details here:
Create YouTube Shorts without the App
Creating YouTube Shorts doesn’t require the use of the YouTube Shorts app. In fact, you can create them without even having a smartphone. All you need is a computer and an internet connection.
Here’s how to do it:
1. Go to youtube.com and sign in with your Google account. If you don’t have a Google account, you can create one for free.
2. Click on the Upload button in the top right corner of the screen.
3. Select the video file you want to upload from your computer. The maximum file size is 2 GB.
4. Once the upload is complete, click on the edit button (the pencil icon).
5. In the “Basic info” section, enter a title and description for your video.
6. In the “Visibility” section, select “Unlisted“. This means that only people who have the link to your video can view it.
7. Click on the “Save changes” button.
8. Now, click on the “Share” button and copy the link to your video. This is the link you will need to share with people if you want them to be able to view your YouTube Short.
And that’s it! You’ve now created a YouTube Short without even needing the YouTube Shorts app.
How To Upload YouTube Shorts
Uploading a YouTube Short is easy! Simply follow these steps:
1. Open the YouTube app on your phone.
2. Tap on the camera icon in the top right corner.
3. Select “YouTube Shorts” from the options.
4. Record your video! You can record up to 60 seconds of footage.
5. After you finish recording, you can edit your video by adding filters, music, and more.
6. When you’re finished editing, tap “Publish” to upload your YouTube Short to your channel!
How To Upload YouTube Shorts on Your PC
1. Open the YouTube app on your computer.
2. In the top right corner, click CREATE .
3. Select Upload video .
4. To choose a video from your device, click:
5. To create a new YouTube Short, select:
6. Find the video you’d like to upload in the “Uploads” section of your channel homepage.
7. Click on the video to open it and then click Edit .
8. In the top right corner of the page, click More .
9. Select Create YouTube Short .
10. You can now trim your video using the sliders at the bottom of the screen.
11. When you’re finished, click Create .
12. Your video will now be a YouTube Short! To share it, click Share .
13. You can also find your YouTube Shorts in the “Shorts” section of your channel homepage.
14. From here, you can edit your YouTube Short or delete it.
See it done live here in this explainer video
How To Monetize Your YouTube Shorts Video
There are a few things you need to do in order to monetize your YouTube Shorts business video. First, make sure your video is eligible for monetization. To do this, check the box next to “Monetize with Ads” when uploading your video.
Next, you’ll need to choose which ad format you want to use for your video. YouTube offers two types of ads: pre-roll ads and banner ads.
Pre-roll ads are the traditional commercials that play before a video begins.
Banner ads are displayed on the bottom of the screen during a video and can be clicked on by viewers.
Once you’ve selected your ad format, you’ll need to choose how much you want to charge for your video. YouTube offers a few different pricing options, so be sure to choose the one that best suits your needs.
Finally, you’ll need to create an ad for your video. You can do this by going to the AdWords website and creating a new ad campaign. Be sure to include a link to your YouTube Shorts video in the ad so that people can watch it.
By following these steps, you can monetize your YouTube Shorts video and start earning money from it.
YouTube Shorts Analytics Tool
YouTube Shorts analytics tool lets you see how your YouTube Shorts are performing and how they compare to other YouTube Shorts. Get detailed insights into things like views, watch time, and audience retention. You can also see how your YouTube Shorts stack up against the competition in terms of engagement, likes, dislikes, and comments.
This is an important tool for any YouTuber who is serious about creating successful YouTube Shorts. With it, you can track your progress over time and make necessary adjustments to ensure that your shorts are reaching the widest possible audience.
If you’re not already using YouTube Shorts analytics, now is the time to start. It’s essential for anyone who wants to create popular and successful YouTube shorts. There’s no reason not to take advantage of this powerful tool.
YouTube Shorts analytics is a free tool that is available to all YouTube users. To access it, simply go to your YouTube channel, click on the “Creator Studio” tab, and then select “Analytics.” From there, you’ll be able to see all of the data mentioned above.
Further Details Here:
Take some time to explore the different features and options in YouTube Shorts analytics. Familiarize yourself with the interface and learn how to interpret the data. With a little practice, you’ll be able to use this powerful tool to your advantage and create better YouTube Shorts.
YouTube Shorts Best Practices
So what are the best practices generally for creating and promoting short-form video content?
There’s no one-size-fits-all answer to this question, as the best practices for creating and promoting short-form video content will vary depending on your goals and objectives. However, there are a few general tips that can help you get started:
1. First and foremost, make sure your videos are entertaining and engaging. Remember, people have very short attention spans these days, so you need to hook them in right from the start.
2. Use eye-catching thumbnails and titles to grab attention and encourage clicks.
3. Use keywords and tags judiciously to ensure your videos are easy to find.
4. Promote your videos across all of your social media channels.
5. Finally, don’t forget to include a call to action at the end of your videos, such as asking viewers to subscribe to your channel or follow you on social media.
Overall What Are The Latest Trends In Short-Form Video Content Such As YoutTube Shorts?
There’s no doubt that short-form video content is on the rise. With the advent of platforms like YouTube Shorts, we’re seeing more and more creators embrace the format.
One of the latest trends we’re seeing is a move towards longer videos. While in the past, most shorts were under 60 seconds, we’re now seeing many that are closer to 2-3 minutes. This is likely due to the fact that YouTube Shorts allows creators to upload videos up to 15 minutes in length.
Another trend we’re seeing is a focus on storytelling. Many of the popular shorts on YouTube are highly edited and feature creative narratives. This is a departure from the traditional vlogging style of short-form video content.
Finally, we’re seeing a trend towards higher production values. With the introduction of YouTube Shorts, creators have access to new tools and features that allow them to create more professional-looking videos. This is likely to continue as the platform matures and more creators learn how to use it to its full potential.
The Takeaway – How to Make YouTube Shorts For Your Business
That’s it! You now know how to make a YouTube short. If you need help getting started, or want to create a more complex video with custom graphics and animation, contact us for assistance. We can help you take your video marketing to the next level.
Article by Nicole Delgado 2022 | CMO | Explainer Video Company | Animated Explainer Videos For Business
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Sources:
https://www.wordstream.com/blog/ws/2019/03/11/short-form-video-content
https://www.forbes.com/sites/forbesagencycouncil/2017/12/04/10-tips-for-creating-engaging-short-form-video-content/#1d4457ec58f5
https://www.animoto.com/blog/business/short-form-video-trends/#close
https://www.reelseo.com/what-is-short-form-video/
